Megan D.

I've been exploring shifts in the application of AI 🤖 alongside leading Design Innovation Consultant Matthew Cockerill. The world of AI is moving at lightning speed. 2024 was defined by Generative AI tools like #Copilot, #ChatGPT, #Claude and #Gemini that create content, but 2025 is ushering in the era of Agentic AI. 🤩 These aren't just tools that answer questions—they're autonomous agents designed to perform tasks on their own. Imagine an AI that helps with everyday, repetitive tasks at home or work, from managing your calendar to handling complex data analysis. 📆 This shift from passively answering questions to actively doing things online marks a major evolution. Instead of replacing human jobs, AI agents will augment human capabilities. They will take on tactical tasks, freeing us up to focus on strategic thinking. For example, in marketing, an AI agent can analyse real-time performance across channels, identify what's truly driving revenue, and dynamically optimise ad spend. This allows human marketers to focus on higher-level strategy like segmentation and offers. ✅ The key to unlocking the full potential of this new technology is human-AI collaboration. As AI agents become more capable, the need for human oversight and judgment becomes even more essential. By working together, we can leverage AI for powerful execution while ensuring we maintain a strategic, human-led approach. Follow #AIInPractice for 4 more posts where we discuss some practical tools and applications. 💡💡💡 #AI #AgenticAI #FutureOfWork #HumanAICollaboration #MarketingStrategy

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I recently had a great time chatting with my peer, Adam Morgan, and the team at Superside about a topic that's core to what we do: how to build a creative storytelling model that gets buy-in and drives real business value. 💬 Both Adam and I have found that in today's environment, it's not enough just to be creative; you have to prove the impact of your creativity. In the post, we've hit on a few core ideas that need to be considered: ➡️ Marrying Brand to Revenue 🤝: Creative work should be a core part of the revenue engine, not a separate function. ➡️ The Power of Both Data and Vibe 📊: You need hard numbers and the "feel" of a campaign to prove its value. ➡️ Building Your Internal Audience 🧠: Understanding and communicating with your leadership and sales teams is just as crucial as talking to your customers. If you're interested in how creative teams can get a seat at the table and influence business outcomes, this is a must-read, and yes, I'm biased, but you'll see why and hopefully agree. 😉 Read the full interview here and share your perspectives! 👇 https://lnkd.in/g8cbQ5qE #Marketing #Creativity #Storytelling #BrandBuilding Twilio

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AI can save your marketing team over $100K/year. Without adding headcount. For lean marketing teams, bandwidth isn’t just a pain point. It’s a growth limiter. Whether you’re juggling campaign execution, reporting, or audience insights, every hour counts. That’s where AI is no longer just an enhancement. It’s a necessity. We recently broke down how AI tools can streamline marketing operations across five key categories. The cost savings estimate is based on a 3-6 person team at an average $40/hr pay rate: 🔹 Content Creation & Management From automated blog drafting to smart content calendars, AI can save your team 35–50 hours/month, the equivalent to $1,400–$2,000 in labor. 🔹 Customer Insights & Segmentation AI simplifies predictive segmentation, churn modeling, and LTV forecasting, cutting 25–40 hours/month and saving $1,000–$1,600. 🔹 Campaign Optimization Real-time A/B testing, smart bidding, and dynamic creative testing? That’s 30–45 hours/month reclaimed, or $1,200–$1,800 back in your budget. 🔹 Customer Engagement & Support AI chatbots and personalized content flows trim 30–50 hours/month, translating to $1,200–$2,000 in efficiency gains. 🔹 Analytics & Reporting With automated reports and anomaly detection, your team saves 35–55 hours/month, or $1,400–$2,200. Total monthly impact? 💡 Up to 240 hours saved/month 💰 Worth $6,200–$9,600/month 📈 Annual savings: $74K–$115K For companies facing budget constraints and increasing pressure to perform, this isn’t theoretical. It’s actionable. The question isn’t whether to integrate AI; it’s where you’ll get the fastest return. Curious where your team can start? I created a list of 5 tasks in each of the categories above that AI can automate and the hours saved per task. 📌 To get the full list:  1. Follow me 2. Comment "AI savings" 3. I will send you the link! _________ Turning AI into Action | Consultant, Trainer, Speaker Follow Carolyn Healey for cutting-edge AI trends & tactics ♻️ Repost if your network needs this AI marketing playbook.

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Got into a heated debate last night about product marketing hires—specifically, whether or not subject matter expertise (SME) should be a requirement for a PMM role. The setting was a swanky dinner roundtable in SF with a dozen or so growth and marketing leaders—no actual product marketers were present (or harmed) at this meetup. The general crux of the debate was whether SME could/should be learned on the job and, if so, on what time horizon. The group fell into two camps: 1) Camp SME required 2) Camp SME not required Here’s a case for and against each camp… 🏕️ Camp SME required Case for 👍 - Faster onboarding cycle - Built in empathy with core ICP - More autonomy (fewer asks of others to review work) Case against 👎 - Longer time to hire - Smaller candidate pool - More challenging to scale - Too close to the problem (grasping at straws a bit here) Disclaimer: It should be noted that I fell into this camp. Reflecting on my marketing failures, I realize it’s often been where I lacked firsthand experience of the target audience’s pain points and lost trust with both them and the CEO. –––––– 🏕️ Camp SME not required Case for 👍 - Faster time to hire - Larger candidate pool - More repeatable/scalable motion - Not jaded by the curse of knowledge - Flexibility to move to alternative product lines Case against 👎 - Longer time to ramp - Risk of losing credibility with core audience - Slower to ship (e.g., asking SME for feedback) –––––– Anyway, I don’t think we got to a consensus but it was definitely a fun and lively debate. Would love to hear from some ACTUAL product marketers and others with strong opinions on the matter—you know the drill :) ======= P.S. Big thanks to Theory Ventures and Tomasz Tunguz for hosting!

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PMM: "Ahhhhhhh!" 😱 Lessons from 500+ launches for you. All in one 90-day launch plan. Let's dive in 👇 1️⃣ TAKE A BREATH From a recent community convo VP PMM: "No organization has truly figured out launches." So give yourself some room to breathe. 2️⃣ YOUR 90-DAY BLUEPRINT T-90 Days: Define ONE primary KPI. Not 47 metrics. Score launch scope 1-3 on revenue impact, customer reach, competitive edge, and technical complexity. Build your channel strategy based on audience behavior. (Not just what your team are used to using here) Get budget approved before you're too deep to turn back. T-60 Days: Lock in your positioning here. Start internal enablement before the fire drills begin. Create content calendar with clear ownership and deadlines. Begin sales training with real customer scenarios. Test messaging in the field, not just in slide decks. T-30 Days: Run beta program with actual target users. Complete enablement across all customer-facing teams. Polish launch assets based on early feedback. Monitor early signals from beta customers. Prep measurement framework for day one tracking. 3️⃣ YOUR SUCCESS METRICS Focus on activation rate first 30 days, time to first value, sales pipeline influence, customer satisfaction impact, and revenue attribution. 4️⃣ THE INTERNAL GAME Your biggest launch blockers aren't external. They're unclear ownership, scope creep, poor cross-team alignment, random exec "great ideas," and last-minute fire drills. -- -- 👋 P.S. Tag a PMM who's feeling this ;) "Run Jack, runnnnnn!"

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Some quick hacks for getting convos at a conference as an introvert: 1. Get a sticker with your company logo, throw it on your laptop, and situate yourself in a crowded area. People will come up to you....assuming they've heard of your company. 2. Book a speaking gig. If you're weird like me, it's mentally easier to get on stage in front of 500 people than it is to navigate a 50 person cocktail hour of strangers. Get on stage, say interesting things, and people will come find you afterward. 3. Know when you're hitting your limit. Conferences are like gambling in Vegas. At some point you have no idea what time it is, you're breathing stale air, and you're sipping on 4hr old lobby coffee. Find the front door of the hotel or conference center and go for a walk. Touch some grass. 4. Book meetings in advance! Reach out to people you know are attending, trade cell numbers and then reach out once you're on the ground. Conference season is heating up - any other tips and tricks for maintaining your sanity?

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I've worked with creative teams for a long time, but I'm not sure I fully understood what they were dealing with until this report. We surveyed 200+ creative leaders to uncover the truth about in-house teams—the struggles, the bottlenecks, and the endless creative demand. The results? Overcommitted is an understatement. 🔥78% say they’re expected to deliver more than they can 🔥3 in 4 have struggled with burnout in the past year 🔥7 in 10 say top designers are stuck on low-level tasks Long story short, creatives - whatever you are feeling, you are not alone. And stakeholders like me? Maybe show a little more grace. Get the report now: https://lnkd.in/eVhbWF4v Amazing work by the whole team on the report and I just love this promotional video!

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