Niamh O'Leary

If your leads don’t respond, do your follow-ups know what to do next? SmartReach.io’s Conditional Multichannel Drips give you full control to build if-this-then-that workflows across Email, LinkedIn, SMS & more. No response after 2 emails? - Auto-trigger a LinkedIn message. Opened your email but didn’t click? - Send a contextual SMS. Clicked your link but ghosted the meeting? - Hit them with a re-engagement email. This is how high-performing sales teams personalize at scale—without wasting time on manual follow-ups. You stay in the driver’s seat, while your outreach adapts based on real-time actions (or inactions). Whether you're an SDR, a Growth Marketer, or a Founder, this is how you run smarter outbound campaigns that actually convert. Start using behavior-based outbound automation today 🚀 📌 Learn more and try this feature inside SmartReach.io → https://lnkd.in/dhXbRPQW #SalesAutomation #B2BSaaS #ColdOutreach #SalesEngagement #SmartOutreach #SmartReach #Dripcampaign #featurebreakdown

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Goodbye Lists. Hello Buyer Intent. The new ABM frontier. Static lists? They’re dead. ❌ They freeze in time while your market keeps moving. ❌ They lump “everyone in SaaS” into one bucket, ignoring who’s actually in-market. ❌ They keep SDRs busy chasing names, not buyers. The new ABM frontier isn’t about a static database. It’s about dynamic intent. Today’s campaigns surge ahead by tracking prospect's digital footprints: - The blogs they read - The posts they engage - The tech tools they adopt - The webinars they attend - The signals that say, “We’re exploring change.” That’s how you stop shouting into the void and start showing up where buyers are already leaning in. Static lists create noise. Buyer intent creates pipeline. Welcome to ABM🚀 #ABM #BuyerIntent #SalesStrategy #Outbound #B2BSaaS

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The strongest GTM motions have one thing in common: product marketing ownership, locked in at every stage. Here's what you risk without it: 👉 Fragmented messaging that confuses customers 👉 Pricing strategies separate from market reality 👉 Sales teams lacking the right tools to succeed 👉 Launch execution that fails to deliver impact So, I teamed up with GTM expert Maja Voje to create: The product marketing GTM pyramid 🔼 Our infographic clarifies product marketing’s role in go to market: from foundational market research, all the way to to launch execution. Every layer builds on the previous one with product marketing as the connective tissue between: 🛠 Product 💰 Sales 📈 Marketing 🤝 Customer Success PMMs, use this infographic to clarify your role in GTM, gain better cross-functional alignment, prove your value, and ultimately - execute a more powerful GTM strategy. Think we missed anything? Drop your thoughts in the comments. Credit: Richard King

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Most GTM teams lose deals in the handoff. Marketing did their job. Sales is doing their job. But somewhere in between, the deal disappears. RevOps fixes that. They own the entire GTM flow, from first click to renewal. Read how smart companies are speeding up growth (and wasting less time) in CMOTech, with insights from Lusha’s CEO and co-founder, Yoni Tserruya : https://lnkd.in/d-G84m7U

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We’re using AI to accelerate ABM. Sounds promising, until it turns into generic content, templated emails, and zero traction. The truth? AI can’t fix a misaligned ABM playbook. But when applied to a well-built strategy, it can do a lot more than you think. In this carousel, we break down: ✅ The right sequence: Strategy → Pilot → AI ✅ 5 real AI use cases that drive performance ✅ Why clarity matters more than the hype Ready to rethink AI in your ABM approach? Swipe through. #ABM #AIMarketing #B2BMarketing #GrowthStrategy #AmuraTech #AccountBasedMarketing #MarketingWithAI Riddhi Gadhiya | Janam Varandani | Sagar Jadhav | Supriya Kotnis

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Most GTM teams don’t have a lack of tools — they have too many that don’t work together. The result? Data silos, disconnected workflows, and disjointed systems that slow teams down instead of moving them forward. That’s where Go-To-Market Intelligence comes in. Our CRO, James Roth, breaks down how ZoomInfo's Go-To-Market Intelligence Platform brings all these moving parts together — integrating the best data, insights, and signals into one intelligent, actionable system. Learn more here: bit.ly/3PQMoqj #GTMIntelligence

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🚨 Not all sales tools are created equal. And not all should be compared. Too often, Digital Sales Rooms (DSRs) and Sales Enablement Platforms (SEPs) get lumped together. But they solve very different problems. SEPs = internal alignment, rep readiness, and content governance. DSRs = buyer experience, deal momentum, and revenue acceleration. 👉 Learn the difference. Know when to use each. And see why top sales teams use both: https://hubs.li/Q03v8Yy10

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🚨 GTM teams are under pressure to deliver more with less. And fast. To help you stay ahead, IDC has identified 5 essential go-to-market plays that tackle today’s biggest challenges, from pipeline gaps to missed personas. 🎯 Whether you're closing out Q4 or building long-term momentum, these plays offer clarity, speed, and a strategic edge. 📖 Explore the full blog: https://ow.ly/54SQ50WY1fF #TechMarketing #CMOMandate #GoToMarket #GTMStrategy

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If your Account-Based Marketing program isn’t driving real pipeline growth, it’s likely not the strategy - it’s the execution. Here are 5 common ABM pitfalls holding teams back in 2025 and what to do instead: ✅ Poor targeting with shallow data ✅ Sales & marketing misalignment ✅ Generic messaging for complex buyers ✅ Missing mid-funnel engagement ✅ Weak measurement and attribution Swipe through this carousel to upgrade your ABM approach - from vanity metrics to verified impact. 💼 Need help turning intent into revenue? Let Acceligize help you build a smarter ABM engine. 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐔𝐬:🔗 https://lnkd.in/dEn4Yf4E #ABM #AccountBasedMarketing #B2BMarketing #GTMStrategy #PipelineAcceleration #RevenueMarketing #Attribution

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The biggest threat to hitting your revenue goals in 2025? Misalignment. Teams operating in silos experience: 🔻 70% longer sales cycles 🔻 Higher customer acquisition costs 🔻 Lost deals and revenue shortfalls But here’s the good news: Companies with aligned GTM teams are 67% more likely to meet or exceed revenue targets.  So what’s driving this success? ✅ Breaking down silos ✅ Integrating ELG strategies ✅ Building strong cross-functional collaboration We partnered with Pavilion‎ to survey the brightest GTM leaders — VPs, CROs, and more — to uncover not just the what but the how behind revenue growth in 2025 and beyond. Ready to align, grow, and hit your targets? Download the full Future of Revenue report and get actionable insights to guide your 2025 strategy: https://lnkd.in/e-dszzjF

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HOW SDRs and AEs CAN DRIVE MORE PIPELINE SDRs and AEs often use different systems, data, and processes, which negatively impacts the buyer experience and the bottom line. To close more deals, sellers must work in lockstep. Check out our latest cheat sheet to learn how. In it, we unpack how to use AI to: 1️⃣ Start the conversation on the right foot 2️⃣ Gain complete call visibility 3️⃣ Perfect the account handoff process 4️⃣ Get an unbiased view of deals 5️⃣ Evaluate SDR and AE performance And drive revenue growth. Get your copy: https://lnkd.in/g5R_fDPu

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Still treating account reviews like boring data dumps? That’s a missed opportunity. 📉 With AI-powered insights + real cross-functional collaboration, reviews can become strategic growth drivers — not calendar fillers. Learn how to: ✅ Spot risks early ✅ Uncover upsell opportunities ✅ Strengthen client relationships ✅ Drive retention that sticks Read more: https://bit.ly/3SP29j6 #CustomerSuccess #AccountManagement #Retention

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