Rachita Paes

This just in: Criteo's Retail Media Onsite Video is now live 🚀 But that's not all. Brands can now activate and measure video, Sponsored Products, and Display in a single platform. This unified approach helps us better understand how different formats work together—enabling more efficient optimization across the entire funnel 📈 Read more here: https://lnkd.in/gQXnjsmt

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"It's really about best friends, it's about real friendships." 💛 In our latest episode of Industry Lens, Stagwell Brand Performance Network CMO Shannon Pruitt discusses the ways Snapchat’s ecosystem enables marketers to connect authentically with their audiences across the full funnel of advertising.

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Ever seen ads for something you already bought? It's not only annoying, it's a waste of money for the marketers trying to reach you. Travis Clinger, our Chief Connectivity & Ecosystem Officer, explains how connectivity can fix that, and much more. Learn how marketers use data to deliver better ads and bigger wins in this episode of “Here’s the deal…”

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AI search is reshaping brand discovery. Is your brand showing up? We’re partnering with Notified to show PR and IR teams exactly how their press releases appear across chatbots, Answer Engines, and AI search summaries. By bringing Profound’s AI-visibility insights into GlobeNewswire Analytics, brands can close content gaps, improve discoverability, and keep messaging consistent across Answer Engines. “This partnership delivers the real-time intelligence that PR and IR professionals need to ensure their messaging resonates consistently, whether someone discovers their brand through traditional search or emerging AI-powered channels,” James Cadwallader, Co-founder & CEO of Profound. Read more here: https://lnkd.in/e-5RMKHi

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🚀 “We’ve saved over 500 hours a year. And that’s just the beginning.” —Marciano K., VP of Infosec at Bynder Bynder is leading the way, and they’re doing it with #Vanta. Here’s what they’ve unlocked: ⚙️ 90% of Jira tickets automated ⏱️ 500+ hours saved managing their security programme 📈 Confidence in a security posture that scales with them 🤝 Trust that supports sales — without the manual pain Watch the full story below, and learn more: https://lnkd.in/gnSFzFRT

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69% of surveyed marketers say email is their strategy’s backbone. The other 31%? Likely still leaving revenue on “read.”  We’ve got 6 tips to supercharge your email strategy (and even more in the full Revenue Blueprint report). 📩 1. Make strategic email marketing a cornerstone of your approach. • Email isn’t just another channel; it’s a direct line to your customers’ purchase intent and a goldmine of first-party data.  • A strong email strategy means automating and tailoring your campaigns to different stages of the customer journey, from initial interest to long-term loyalty. Think of it as a personalized roadmap for each customer. 📋 2. Build customizable popup forms • Popups are opportunities to gather valuable customer data, grow your list, and drive revenue.  • Place them strategically on your website where they add value, like after a user spends time on a product page.  • Collecting zero-party data in a privacy-friendly way helps you build complete customer profiles and send personalized emails and SMS messages.  💪 3. Keep your list in shape • Regularly clean your list by removing unengaged contacts and honoring opt-out requests.  • Use tags and segments to keep your audience organized.  • Update your lists every three months to ensure everything is in sync. This keeps your strategy focused on engaged users and boosts your deliverability rates. 💻 4. Sync and integrate email with other channels • Integrate it with your social media, Search Engine Marketing (SEM), and Search Engine Optimization (SEO) efforts to create a marketing ecosystem.  • Cross-channel campaigns are stronger together. You can drive traffic from social media and digital ads to landing pages where you can capture email sign-ups, offer gated content, and promote special deals. 📲 5. Leverage SMS to complement your email strategy • Use email for in-depth content and building long-term relationships, while SMS can handle quick updates and time-sensitive promotions.  • A multi-channel approach puts you in the right place at the right time, keeping your customers engaged and informed. 📊 6. Test, measure, and compare your email performance • To truly excel, you need to test and refine your email campaigns.  • Start with A/B testing to see what subject lines, content, and designs resonate best.  • Benchmark your results against industry standards to identify areas for improvement.  • Focus on revenue metrics to understand the real impact of your campaigns. It’s not just about opens and clicks; it’s about driving sales. Ready to take your email marketing to the next level? Download The Revenue Blueprint: Strategies for Performance-Obsessed Marketers: https://bit.ly/3UM6Z1I What do you wish email could do for you?

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👉 You don’t need a bigger creative team—just the right structure. 💡 High-performing teams succeed by being strategic, scalable and intentional. Sue Wolski, Director of Creative Operations Consulting at Cella, shares how top teams are: ✔ Clarifying services ✔ Shifting from order-takers to partners ✔ Scaling with freelancers, AI and flex staffing ✔ Redefining perception with small language changes Here’s what the data says about the shift: 📊 55% are adopting in-house agency models 🧠 61% use flexible staffing to boost capacity 💬 50% serve internal communications alongside sales & marketing 🤔 How is your team evolving to meet today’s creative demands? Let us know down below! 👇 📥 Download the full 2025 report to learn more: https://bit.ly/3YH0LCn #2025IntelligenceReport #Cella #RandstadDigital 

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Storyblok's VWO integration brings A/B testing into the CMS. As a dev, you can extend testing to CTAs, headlines, images, or any element on your site. Collaborate with your content team on what matters most, prepare flexible block templates, and give them the tools to run conversion-focused experiments. Tutorial: https://okt.to/GDCdnX

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Want the truth about your campaign’s success? Control Groups tell it like it is. 🎯 Control Groups cut through the noise, helping you separate what works from what doesn't. Here’s Abhinav Wagadre breaking down how they help you avoid the dreaded attribution trap 😨 and measure real campaign impact. Watch now and rethink how you measure success! 🎥 #ControlGroups #MarTech #CustomerEngagement #CleverTap

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This is how top advertisers are generating real results with outcomes-based measurement. CEO Kevin Krim breaks down how behavioral outcomes — like search and site visits — provide a real-time signal of ad performance. These mid-funnel actions don’t just show engagement, they help marketers predict future purchases and inform smarter targeting strategies.

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Social shouldn't stop at awareness—neither should attribution. RevSure’s X (Twitter) Ads Writeback is now live. That means every ad interaction is now mapped across the buyer journey—no more blind spots. With Conversion API support, you get deeper funnel insights, better attribution, and clearer ROI. It’s time to treat X like the revenue channel it actually is. Learn more: https://lnkd.in/g39VXi47 #B2BMarketing #XAds #RevenueIntelligence

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Send the right signals to maximize performance Learn how to shape your ad signals for better campaign results. Join app growth experts Thomas Petit, Marcus Burke and RevenueCat’s David Barnard as they explore the world of signal engineering. Discover how to optimize for meaningful events, tweak value reporting, and choose the best data sources to improve campaign performance.

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