From the course: Building Your Innovation Skills

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Thoroughly understand the problem to solve

Thoroughly understand the problem to solve

From the course: Building Your Innovation Skills

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Thoroughly understand the problem to solve

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- How do you know a problem is a problem? In this video, I'll teach you how to diagnose the problem to solve. This is the most important step in the innovation process, and it's a step that most people want to bypass or rush through. Albert Einstein is famously known for this quote, "If I had an hour to solve a problem, I'd spend 55 minutes thinking about the problem and five minutes thinking about solutions." In other words, Albert said he'd spend 92% of his time on the problem to solve and only 8% on solutions. Is this the ratio you are using to solve your problems currently? If not, I hope this inspires you to consider otherwise. Spending the proper amount of time in this stage is critical, so please, please don't bypass it. In the last video, you chose a problem to solve. This was just the pre-step. The first official stage of the innovation process is diagnose. Diagnose is all about understanding the problem to solve. Step one, define the target audience. Who does this problem…

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