From the course: Driving Digital Transformation with Generative AI and Predictive AI Technologies
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What is gained from digital transformation
From the course: Driving Digital Transformation with Generative AI and Predictive AI Technologies
What is gained from digital transformation
So now that we understand some of the key business problems and technology limitations that businesses are driven to overcome with the digital transformation effort, let's summarize the primary goals of this type of initiative. Having a clear set of objectives helps justify all the effort and costs that goes into this type of transformation, but also helps us stay focused on what the outcome should be. The number one goal of many digital transformations is to retain and grow customers. We accomplish this by not only being more competitive with our products and pricing, but by also improving the experience customers have when interacting with our business. Not only do we want to make life easier for customers, we want them to be motivated to discover more of our products and services and to remain loyal to our business. This can be collectively referred to as customer-centricity. Many of the changes we make in a digital transformation are focused solely on enhancing an organization's…
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