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Assess internal capability: BCG matrix

Assess internal capability: BCG matrix

From the course: Strategic Business Analysis Essentials

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Assess internal capability: BCG matrix

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- What about a tool that lets you gauge a clear picture of potential growth and market share? This is where the Boston box comes in. You'll hear that abbreviated as a BCG Matrix. It stands for Boston Consulting Group Matrix. If you've watched other courses with me, you know that I'm partial to management consulting. That's where a big part of my career was spent. I'm keen on consulting tools because they let you build a quick yet comprehensive perspective. They are designed to save you time and build a clear view worthy of stakeholders' time. The BCG Matrix is also called Growth Share Matrix. The box is a two by two matrix with four quadrants. The axes represent low to high market growth and low to high market share. The organizational business units or products can be categorized into the four quadrants. Let's look at each one in detail. Stars are high growth, high market share. They do require substantial investment.…

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