5WPR’s Post

Next week, on December 10th in NYC, 5WPR and Latinas in Beauty are convening top industry leaders for a powerful conversation on cultural intelligence, relevancy, and the growing influence of the Latin beauty consumer in 2026. The panel, co-moderated by Angie Castro-Patterson, VP, Beauty & Wellness at 5W, and Emily Perez, Founder & Executive Director of Latinas in Beauty, features: • Patricia Reynoso – Executive Director, Brand Integrated Communications & Cultural Relevancy, The Estée Lauder Companies Inc. • Erick Flores – VP, Category Development, L'Oréal • Larissa Jensen – SVP, Global Beauty, Circana • Marina Fernandez – Brand Director, Wavytalk • Shaira F. – Founder & CEO, LUNA MAGIC • Sofia Viera – Writer, Allure, Refinery29, Popsugar, The Cut & REMEZCLA We look forward to an evening of sharp insights, meaningful networking, and a festive close to the year. 👉 RSVP via the link below by December 3rd for the chance to attend! Confirmations will follow via email. #5WPR #LatinasInBeauty #BeautyIndustry #BeautyMarketing #LatinBeauty #CulturalRelevancy #MarketingIndustry #NYCEvents #HolidayMixer #BeautyLeaders