One small change we made in Q4 just showed up in our metrics review. I say “small”, but the impact stopped our entire planning meeting. “That can’t be right, can it?” Like most DTC brands, we're constantly optimizing our tech stack. A few months ago, we decided to switch our onsite popup management to a new tool called Alia. We didn't have big expectations. I've seen dozens of popup tools and most of them do the same thing. But we implemented it at the end of the year to see if it could move the needle. Then I saw December's numbers → - 45,000+ popup views - 24.6% email signup rate (nearly 1 in 4 visitors) - Almost 10% conversion on those signups - $97k in directly attributed revenue Had to do a double-take. So here's the benefit of testing stuff and not being satisfied with the status quo. Sometimes you try something thinking it's just another A/B test, then months later the data shows you it was actually a pivotal decision. Quick backstory: I met the founder Shaan Arora at an event last year. We got talking about conversion optimization (you know how founders are - we can't help ourselves). He mentioned what they were building at Alia. Like every CEO, I get pitched tools constantly. A lot of them I reject, because they don’t fit or we don’t need them. But we try to test things that might move the needle. And I really liked what Shaan had to say about his vision for Alia. Glad he convinced me. This crushed our previous popup, so now we’re thinking of all sorts of ways to lean in and leverage it moving forward. This is what fascinates me about building - your biggest wins sometimes come from the places you least expect. While everyone's chasing the next big innovation, sometimes it's the small optimizations - those “why not, let’s try it” moments - that compound into real impact. One of those moments that reminds me why we're so obsessive about testing and measuring everything. Never assume you know where your next breakthrough will come from.
What would you say were the main differences between Alia's popup and the previous one you were using that led to such great results?
Dang. Unexpected for sure.
Interesting. Ronak Shah, ...what would you credit the differences in pop-up apps (versus previous or others), that's producing such a measurable differences in this data set? Genuinely curious.
Love this! It’s a great reminder that small changes and tests can lead to big wins. Never underestimate the impact of optimizing the little things and staying open to new tools.
Amazing. I’m curious, what made Alia stand out during the pitch?
Looks dope and useful
Results have been nothing short of amazing! Excited for even more optimizing
Love working with you!
This is amazing- exactly what I’ve been looking for to increase email signups What kind of custom work did you need to do to implement it ?