When our client Piston first brought us their seed funding announcement, we secured key features in Trucking Dive and FreightWaves, and every funding newsletter that their investors follow. From there (90 days later), we partnered on their Maverik partnership news campaign. Our team mapped out key audiences across C-store trades, trucking/logistics outlets, and fintech verticals, landing coverage across nearly every major trade outlet on our list including Payments Dive, Trucking Dive, C-Store Dive, CSP Daily News, CStore Decisions, Mass Market Retailers, NACS, and more. Piston's CEO, Vikram Sekhon, reported measurable inbound interest following our latest efforts, proving that strategic partnership announcements can drive real business impact when executed with precision. Check out the full case study to see how we turned back-to-back milestones into sustained market momentum: https://lnkd.in/dhcbCNwb #publicrelations #TechPR #fleetmanagement #fintech #cstorenews #cstore
How Piston's PR strategy drove business impact with Maverik partnership
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$1BN in investor dollars down the drain. 24 hours until shutdown. I met the man who brought Convoy Platform back from the dead. Everyone thought the company was finished. Bill Driegert thought it was just getting started. In 18 months, his team took Convoy from the brink of bankruptcy to a rumored $250M acquisition by DAT Freight & Analytics. Follow Supply Chain Insiders by Pallet to get the inside scoop.
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Cyril Amarchand Mangaldas, Khaitan & Co, & A&O Shearman advised on Pernia's Pop-Up Shop’s IPO CAM advised Pernia’s Pop Up Shop on this Rs.660 crore IPO. The transaction team comprised Partner Manan Lahoty (Head- Capital Markets), Partner Priyadarshini Rao, with support from Principal Associate Radhika Pandey, Associates Anomitra Debnath, Neha Sharma, Khushi Parekh, Nikshetaa Jain, & Krishnam Saboo. Partner Sindhushri Badarinath, with support from Associate Abhishek Gabriel, & Associate Aarav Srejan Prasad advised on ESOP related aspects of the transaction. The general corporate team comprised Partner Dhruv Singhal, Principal Associate Aparna Menon, & Associate Bhavya Arya. Khaitan & Co advised Axis Capital and IIFL on the IPO of Pernia’s Pop-Up Shop. The deal team comprised of Partners Subhayu Sen, & Aparna Bagree, along with Senior Associate Ira Pandya, Associates Aayush Virani, Ria Chaudhary, Aayushi Poddar, & Unnati Goel. Allen & Overy Shearman acted as international counsel for the underwriters. The transaction team was led by Partner Pallavi Gopinath Aney, along with Senior Associate Serena Upadhyay. More at : https://lnkd.in/dNXzJ6tW #Ecommerce #CapitalMarkets #Equity #TheDealMatter
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Huge thanks to Vikram Sekhon and the Piston team for your willingness to share your experience working with our team! We are so grateful to have you on board and look forward to generating even more momentum moving forward!