Sheila Partrat (BSc (FSc), MA)’s Post

As the founder of Protelicious, my belief has always been that the road to wellness should be paved with great-tasting food, and that indulgent foods can and should contribute to foundational health, with science-backed benefits, rather than work against it. Since the soft launch of our PARAD'ICE in July, we have witnessed a significant shift: premium retailers and better-for-you meal plan operators are acknowledging the unique approach of Protelicious. We are not just another "healthy" product; we provide the longevity-focused and GLP-1 users with a way to relish food that aids in muscle, skin, metabolism, and confidence without compromising on pleasure. Achieving the right balance of functional nutrition is key; it becomes a daily craving rather than just a supplement. A word about the fast-growing GLP-1 revolution and risks - GLP-1 medications like Ozempic, Wegovy, and Mounjaro are revolutionizing lives, with an estimated 23.6 million users by 2025, predominantly in the U.S. - However, overlooked by many is the fact that 25–45% of GLP-1 weight loss comprises muscle, not fat, leading to concerns like skin sagging and premature aging, and inadequate protein intake for recovery. Protelicious is proud to bridge this gap by being the first brand to support longevity-focused and GLP-1 users with indulgent, scientifically-backed nutrition, both in retail and consumer settings. Market trends we've seen since July? Crave-worthy functional foods delivering science-backed benefits are becoming essential, not just a luxury. Why does the Protelicious product line work synergistically for the longevity-focused and GLP-1 users? - Muscle Preservation: PARAD'ICE gourmet & high protein & zero added sugar ice cream balances glucose spikes, insulin, and supports bones and muscles with a "rock on" delicious experience. - Skin Integrity: Amino acids promote collagen, elasticity, and tone - Longevity & Metabolic Health: A2 whey aids gut health, insulin response, and inflammation are all supported through ESSENTIAL Gourmet Whey Protein Concentrate - Last - but definitely not least - adherence through pleasure and joy. We all want a little more of that. If you’re a wellness retailer, meal plan operator, a healthcare professional or a GLP-1 user, let’s talk. This is a movement — and we’re just getting started. #GLP1 #Ozempic #Longevity #HealthyAging #Protelicious #ParadIce #ProteinMatters #FunctionalFood #BetterForYou #WellnessBusiness #A2Whey