How video boosts AEO with Ethan Smith on Vimeo

What role does video play in AEO? Ethan Smith shared his thoughts with Vimeo on how to win with video in the LLM space. Key takeaways: ⦿ AEO builds on SEO rather than replacing it. SEO continues to supply the credible pages that LLMs pull from, while AEO shifts the goal from ranking to being cited. ⦿ LLMs create impact faster. Utility-first videos or help docs can show up in AI answers within days. This helps smaller brands that may not have high domain authority. ⦿ Utility-first video is a major citation driver. Short videos that clearly answer a question, even with low view counts, can be surfaced by LLMs across platforms like ChatGPT, Google Search, and others. This works especially well in less-crowded, “non-entertaining” niches where specific questions don’t have many existing answers. For example, “how to generate a compliance report using X tool”. ⦿ Help centers, FAQs, and knowledge hubs become acquisition channels. When each question-based page includes a concise explanation, a matching short video, and clear structure, LLMs can more easily understand and cite the content. This supports citations not only for the initial query but also for related follow-up questions in a thread. ⦿ Earned media and structured data strengthen AEO impact. Repeated, authentic mentions on platforms like Reddit increase the chances of LLMs citing your brand, while schema markup helps AI models interpret your pages and videos more accurately. ⦿ Video plays an important role as AI chat evolves. LLMs currently use metadata around videos to understand them, and they will soon parse transcripts directly. Starting now helps build a video library that can be cited as models become better at reading and summarizing video content. Read the full article here: https://lnkd.in/e-qse_nz