🚀 The future of video isn’t just about content - it’s about intelligence. At #MIPCOM2025, one thing was clear: the industry is moving fast - from creation to co-creation, from versioning to transcreation, and soon from distribution to transdistribution. 💡 The challenge is no longer about producing more, but producing smarter. Between massive supply and infinite demand, technology and data now form the missing link. At Aive, we’re proud to help build this bridge between technology and creativity - turning video into data, and data back into better stories, so that creativity can scale without losing its soul. Read Olivier’s take on the matter 👇 #AI #VideoInnovation #MIPCOM #Cannes #Transcreation #Transdistribution #CreativeTech
The #video revolution won’t come from content. It will come from #technology and #datas. Aive was at #Mipcom 2025 in Cannes with a dedicated booth and what we learned there makes this revolution clearer than ever. This year, we joined the Innovation Lab, meeting broadcasters, studios, streaming platforms, and production companies from every continent. What we observed is both powerful and paradoxical: ➡️ The supply has exploded. Long-form shows, documentaries, reality formats, short-form series, live content, digital exclusives… The volume of video produced globally has never been higher. ⬅️ The demand is even more exponential. YouTube leads the way both long formats and Shorts, closely followed by TikTok and Instagram. Every platform requires its own experience, its own formats, its own narratives and audiences expect all of it, instantly. From broadcasters to algorithms, the power has shifted, audiences are now the real buyers. Platforms like YouTube, Meta, TikTok, CTV and OTT giants (Samsung TV, Netflix...) force distributors to adapt, personalize, and reinvent formats - from 1-minute micro-series to ultra-targeted teasers. And yet, between this massive supply and this unstoppable demand, there is still a “gap”. Everyone wants to jump to the next level, at scale, across platforms, with personalization, but the “bridge” is missing. That “bridge” is technology + data. At MIPCOM, speaking with industry leaders, one thing became obvious: the players who move fastest on AI-powered video operations will lead the next decade. That’s exactly why Aive exists. Our proprietary #MGT (Multimodal Generative Technology) is built to understand every component inside a video and transform it into actionable data. That enables three pillars: 🧠 #Creative intelligence & scoring: deep analysis of every asset and its performance potential 🎥 Automated #transcreation: adapt and re-version content instantly, at scale, in any language, any format ⚡#Transdistribution: launching in 2026, enabling seamless delivery across platforms with built-in personalization This is how we close the gap: by turning the entire video value chain into something scalable, controllable, and personalized, without sacrificing creativity. And in the end, the winner is the viewer. They get the experience they actually want, on the platform they choose, with the content that speaks to them. From Cannes to 2026: the era of transcreation and transdistribution has already started and Aive is building the infrastructure to make it real. 🚀 On the picture with Sébastien Fernandes and Greg Ponsoye 🚀 Rudy Lellouche, Marion Ranchet 🔜 MIPCOM, Evan Shapīro, Damien Viel, Julien Smadja, Gérald-Brice Viret, Alexia Laroche-Joubert, Scott Shane, Jean Paul Brunier, Hervé LABEILLE, Roger Coste, Arnaud Cretaigne, Kook Ewo, Benedetto Staccia, Philippe Roche, Philipp Schmidt, Pierre de Grandmaison
