Transcript

Hey non profit fundraisers, here are three major updates you need to know before going into 2026. First, donor incentives are changing. For the first time since the pandemic, non itemizers, which makes up to 90% of taxpayers, can deduct up to $2000 for charitable giving. This opens up a big door for mid level donor growth. Second, major donors may pause. High earners now face a lower 35% deduction cap and more hurdles to itemize. That could lead to slower or smaller gifts throughout the year unless you adapt your messaging and timing. And 3rd, you'll need your finance team in 2026 with more restrictions on gifts and changes in cash flow. Collaborating with finance helps you set the right targets, make smarter asks, and show donors exactly where their dollars go. Make sure you grab a free copy of Apple's 2026 Finance and Fundraising Guide that walks you through how to pivot your strategy data that helps you. Strategize your donor pool growth and future proofing your fundraising.