Transcript

Today I want to give you the exact weekly store optimization checklist where you can use this to grow your clothing brand. This is the weekly system behind consistent sales, higher conversion rates, and a store that feels alive instead of forgotten. So one of the easiest things that you can do and one of the biggest indicators whether a store looks new or looks refreshed is updating the hero banner or a feature collection. Something else that you can do here within the home page is a lot of times within the home page. You'll see either new arrivals or you'll see bestsellers, so just making sure that these collections are rotating automatically. Another quick refresh you can do on the homepage is upload two to three fresh lifestyle photos. So not necessarily new products, just new visuals. Now #2 is going to be reviewing just analytic snapshot. We just want to do last seven days. Just make sure that you're consistent on what day of the week you're actually checking this. Then you do last seven days and this will give you, again, just a snapshot of what happened last. A week on your story. So Step 3 in this weekly checklist is to do a product page, a little deep dive. You wanna choose one winning product per week and upgrade that page. And what do you actually want to improve here? We want to add either UGC, new lifestyle photography. We can try to improve the product description, maybe add some additional benefits. And if you take it week by week, just kind of handling some of the most visited products on your store, this will compound into massive gains over time.