Marcin Chirowski’s Post

Most SMBs waste months chasing “fancy” automations before they've nailed the basics. Here are the 4 workflows we always automate first: Lead capture → CRM: stop copying from email into spreadsheets. Speed-to-lead follow-up: instant text/email when a lead comes in. Appointment reminders: cut no-shows with automated SMS/email. Task assignment: new lead → auto-assign to the right rep. One client saved ~10 hours/week just from workflows #1 and #2. Another saw no-show rates cut in half with #3. Forget chasing “AI.” Start with the fundamentals that give you hours back and save deals. Takeaway: Automation ROI isn't in the exotic. It's in the everyday.

If you’ve ever run a services business, you know the drill. A great sales call with a potential client, ideas flying, excitement building… and then the inevitable, soul-crushing slump as you face the blank page of a new scope of work document. For my business partner Shawn Adrian and I, this initial scoping phase was a constant bottleneck. We had years of historical data, battle-tested calculations, and a clear methodology, but getting that first draft down always felt like pulling teeth. That's why I decided to build "Scopeify" (I know, I know, cheesy name) an AI-powered scoping and estimating agent to tackle this exact problem for us! Picture this: After the call, you hop into Slack, message @Scopeify with your notes (or even auto-generated call summaries), chat with it to clarify details, and within minutes, it generates a full initial estimate in Notion, leveraging your historical data and templates. This isn't full automation, but powerful augmentation. We then jump in, iterate with Scopeify for minor tweaks in Slack, and then apply that crucial "human in the loop" touch to refine the final 20% in Notion. This tool, built with n8n as the orchestrator, Notion for structured data and output, and an LLM for intelligent generation, has been a game-changer. Despite some, err "interesting", challenges with Notion's API (hello, 100-block limit and dynamic content generation), the payoff has been huge: -⚡️ Speed: Initial estimates produced in minutes, not hours or days. -✌🏻 Consistency: Every project starts from a robust, data-backed foundation. - 📈 Increased Sales: Faster, more professional estimates naturally lead to more closed deals. Scopeify has transformed a major bottleneck into a streamlined, efficient process, proving that a little custom automation can feel like adding an invaluable team member. What bottlenecks are you currently trying to (or would like to) solve with automation? Would love to hear your thoughts! Link to the full article in the comments 👇🏻 #AI #Automation #n8n #Notion #WorkflowAutomation #Productivity #CustomTools #Entrepreneurship #SalesEnablement

We're seeing how far we can get in our estimating process using an AI agent workflow Gavin Vickery is designing — here's a little article he wrote about his process so far.

Invest in automation and tools only after you’ve done the work manually. That’s when you truly understand their value and the real problems they solve. Too many marketers buy based on FOMO or how “cool” something sounds. But if you’ve been in the trenches (running campaigns, testing workflows, fixing data flows), you can see through the noise and know exactly where tech fits into the process. You don’t always need expensive platforms to build something powerful, you just need to know how every piece fits together. Before all the AI noise, my specialized roles meant doing almost everything manually (testing, building, fixing, optimizing). That experience taught me that automation is an investment in SPEED AND SCALE, not in “features.” When you’ve done the job manually and successfully, you can predict what will actually work before planning to automate it. By simply automating what I already knew how to do manually, here’s what the last 6 months delivered: • 80%+ growth in overall visibility, with AI channels now producing verified sales meetings with 100%-fit ICPs and strong brand sentiment across multiple AI platforms • 70%+ increase in sales-qualified appointments (held) • Five new customer acquisition channels added and fully automated • Owned cold email engine built from scratch with 99% deliverability (now contributing directly to qualified pipeline growth) • 100% automation in lead routing, scoring, and follow-up Steady, detailed work (across teams and systems) now compounding into sustainable, predictable growth.

Mondays can kick you in the teeth if you’re stuck doing repetitive work. I was chatting with a small business owner recently who was losing hours every week managing customer inquiries. Half the time, they were answering the same questions over and over. We set up an AI system that handles incoming calls and messages, filters out the noise, and books only the serious leads. Result? They cut their response time from hours to minutes and boosted bookings by 25% in a week. Here’s a tip you can try today: Make a list of the top three questions your customers always ask. Automate responses to those, and you’ll free up hours. What’s the one repetitive task you’re sick of doing? Drop it in the comments or DM me, and I’ll share an automation trick to make it disappear. #AIAutomation #BusinessEfficiency #LeadGeneration

The tiny rule that changed my week: If a task repeats twice, automate it! 🤖✨ I build no-code + AI automations for founders, but this works for anyone. Here’s how I spot “automation bait” in the wild 👇 📋 Copy-paste déjà vu: moving the same info between a doc, sheet, and CRM 📈 Weekly rituals: status updates, check-ins, KPI snaps, pipeline summaries 🔄 Triage loops: turning raw inputs (forms, emails, DMs) into clean notes ✉️ Template replies: scheduling, FAQs, intro emails, handover notes 🏷️ End-of-day admin: filing, tagging, nudging tomorrow’s priorities My simple flow when I catch one: 1️⃣ Tag it: “Repeats 2x” → candidate for automation 2️⃣ Define inputs/outputs: what comes in, what needs to come out 3️⃣ Start tiny: 1–2 steps only (no grand system) 4️⃣ Measure: minutes saved this week, mistakes avoided 5️⃣ Iterate: add a step next week if it’s working It’s not about replacing work. It’s about replacing waste so you can do the work that actually moves the needle. 💡 What’s one tiny task you’d automate this week? #AIautomation #NoCode #productivity

$1,200/month stack and still no meetings? It’s not your tools. It’s your workflow.” But when you look closely… they’re just sending the same message faster. Same list. Same script. Same timing. Just… scheduled. And then they’re surprised when: Reply rates drop to under 1% Domains get flagged Pipeline stalls Because automation without intelligence is just noise at scale. What actually works in 2025: 🔸 Signals > Contacts Stop messaging everyone. Start messaging the ones who are already active. Profile views, pricing page hits, job changes, intent triggers - these are buying signals. 🔸 Context > Templates Every outreach needs to sound like it was typed by a human who paid attention. AI can actually do this now - if your system feeds it the right context. 🔸 Sequences > One-offs The follow-up system is the system. No sequence = no predictability. When we shifted from “automation” to signal-based outbound, here’s what changed inside our client ops: $380K new pipeline in 32 days 8.4% positive reply rate (up from 1.1%) 3× faster lead → meeting conversion No extra SDRs hired Only a better workflow. If your outbound still looks like: Hey, quick question… Spray → Pray → Hope You don’t have a system yet. You have a sending mechanism. The modern GTM advantage is not automation. It’s precision. Comment “SYSTEM” and I’ll send the outbound workflow blueprint.

Here are 3 automations every business should have by 2025: 1️⃣ Lead Response Automation — Reply instantly to new inquiries through AI-driven messages. 2️⃣ Client Onboarding Flow — Deliver contracts, forms, and welcome emails automatically. 3️⃣ Follow-Up Sequences — AI nurtures your leads while you sleep. Each one replaces hours of manual work every week — and scales your capacity without burnout. Which of these would you love to see implemented first in your business? 👇 #WorkflowAutomation #AIForBusiness #EntrepreneurTips

Double your pipeline without doubling your work. Sound impossible? 👀 It’s not. AI can automate the busywork and automate your lead nurturing that slows your team down. 🎥 Watch the video for a quick breakdown from Nabeel Ahmed, then read the blog for 6 automation strategies that scale your outreach: https://lnkd.in/gtQRYrk5

Day 10/30: The automation that saved me 10 hours this week. Let me show you how. Yesterday, 40+ people built their first automation. Here's mine that changed everything. The problem: Every Monday I manually: Pulled data from 3 tools Created a spreadsheet report Sent it to my team Time: 2 hours weekly = 104 hours yearly The automation: Trigger: Monday 8 AM Actions: Pull data from HubSpot, Analytics, Stripe Add to spreadsheet automatically ChatGPT analyzes and writes insights Email report to team Time now: 0 minutes. Runs while I sleep. What made this work: I built in layers: First: Automated data collection only Then: Added email sending Finally: Added AI analysis Test each piece before adding more. You probably have something similar: Weekly client updates Monthly summaries Daily reports Regular data collection These are PERFECT for automation. Day 10 Action (20 minutes): Think of one report you send regularly. Map it out: What triggers it? (time/event) Where's the data from? What format? Who gets it? Comment your automation idea. You don't have to build it today. Mapping is the first step. Tomorrow: Why automating chaos makes things worse. #30DayAIChallenge #AIAutomation #Day10