Erric Ravi’s Post

Google's AI Becomes YouTube's Main Door | Data Reveals A Hidden Opportunity That Ecommerce Marketers Can Act On Easily Right Now Great to see Laurie Sullivan highlighting research on #MediaPost Performance Insider in her latest on E-commerce, YouTube AI Citations and Google's AI Ecosystem. 📊 The use of AI-powered search is estimated to impact $750 billion in revenue by 2028. As commerce season arrives brands must ensure they are not just discovered by AI but also have their sites, product-related content and SEO strategies and channels primed for conversion. 🎯 Key Points: 📺 YouTube's AI Citation Dominance: YouTube is increasingly becoming a key source of AI Citations for ecommerce AI Overviews. It appears in 6.9% of ecommerce AI Overview citations -- almost 3x more than any other non-brand domain (Data BrightEdge AI Catalyst). 💡 Laurie Also Shares Insights On: #Amazon and #Reddit citations patterns - Where YouTube appears also #E-commerce category breakdowns – Electronics, Appliances and Apparel #The Google AI Ecosystem – Traditional results, AI Overviews and AI Mode 🚀 The Hidden Opportunity: Smart marketers are utilizing onsite SEO to ensure their brand is prepared for the AI and Ecommerce competitive battle. And as YouTube acts as a validation system for AI Overviews that can include user generated content and reviews - many brands have a hidden opportunity that does not require any internal friction with technical teams and code freezes. ✅ Action NOW Items For Commerce Brands: If you already have YouTubers reviewing your products, now is a great time to amplify them. Feature them and build structured content and resource pages around them. This is pure SEO and content marketing with no development resources needed. Read the full article here: https://lnkd.in/eRqtxsdi For the full data report and findings, you can view and download here: https://lnkd.in/gnttH89V #YouTube #AI #ContentStrategy #SEO #Ecommerce #AEO #Holidayshoppping #BrightEdge

YouTube is cited 2x more often in Google's AI Overviews than Reddit. A few weeks ago, ecommerce managers were scrambling to get mentioned on Reddit. But YouTube is where you need to be. As a former hospitality executive, I was curious about how active major hotel groups were on YouTube and this is what I found: Hilton: 922 videos Marriott Bonvoy: 533 videos IHG: 145 videos Total. Not this year. Not YTD. Total. Forever. The only major brand with material presence was Hyatt with over 2k videos and Four Seasons with 1.4k. Is Direct Still Best? If so, YouTube needs to be one of those channels.

🚀 Ecommerce growth is changing faster than ever. With the rise of AI driven search, the old SEO playbook is losing its reliability. If your brand is not showing up inside AI generated answers, you may never reach the shopper at all. I just published a new article: How GEO Lifts Ecommerce Sales: A Data Driven Here are some key insights from the guide: 📍 Search is no longer only about rankings AI Overviews and zero click answers mean customers often get what they need without visiting a website. 🧭 GEO is the new competitive advantage Generative Engine Optimization focuses on being the brand that AI recommends and cites. 🧱 Three critical pillars: Accessibility: Make content easy for AI systems to understand and crawl Owned Media: Clear, helpful content that answers buyer intent Earned Media: Authority reinforced through trusted external mentions 🎯 Why it matters for ecommerce: GEO helps: • Increase product visibility in high intent queries • Personalize offers using location signals • Build trust through authoritative sourcing • Drive buyers directly into conversion paths 💡 What worked last year will not create the same results this year. The future belongs to brands that optimize for how AI discovers and selects products. If you want a blueprint backed by real data, check out the full article below: #EcommerceMarketing #AIsearch #GEO #SearchStrategy #DigitalGrowth #RetailInnovation Full Article in Comments

Check out the latest post from CSP Agency, an insightful look at how GEO is creating opportunity for eCommerce brands. How GEO Lifts eCommerce Sales: A Data-Driven Look

AI won’t save your 2026 number. It might hurt it! Unless your GTM matches how AI-era buyers discover, evaluate, and buy. Do that, and AI becomes a growth engine. Here are #6 #ExposureNinja plays across Traditional Search + AI Search + Brand Experience. Recent results: top-3 for ~4.9k keywords, +288% organic revenue, +451% content revenue. 1️⃣ Lead with topic-first SEO (not keyword whack-a-mole) Group content into buyer-relevant topics. For each, create one hub with top → mid → bottom pieces. Give every page one clear intent and link to the hub and next step. Add expert bylines. Measure at the topic level, not page-by-page, beasue clusters win as a unit! 💗 Result: prevents cannibalization, reveals gaps, and builds authority that ranks (and earns AI citations). 2️⃣ Turn search into movement, not just traffic Design every article/category page to advance the visit. For each page, set one clear intent (learn → compare → act). Add helpful blocks that move people forward: embed products/demos where it fits, use comparison tables when choice is hard, include simple tools (calculators/checklists) on top– and mid-funnel pages. Use CTAs that match said intent (read next → compare → add to cart / book demo). 💗 Result: higher search-to-conversion > more readers become buyers; BOFU closes faster. 3️⃣ Win AI answers by earning citations Make key pages easy to quote and trust: clean architecture, correct schema (Org/Product/FAQ), fast load, expert bylines, and unique data/visuals. Keep claims consistent with third-party profiles (G2, Trustpilot, retailers) and build reputable mentions / partner features! 💗 Result: more inclusion in AI overviews/chat answers → qualified, assisted conversions. 4️⃣ Make your catalog agent-ready (eCommerce) Standardize titles/specs, add Product schema to every SKU, keep live price/stock current. Expose real-time feeds (Merchant Center) and MCP endpoints/tools; plan for ACP (Agentic Commerce Protocol) for secure, tokenized checkout. Show reviews and clear descriptions. 💗 Result: shopping assistants and agentic systems include and complete your products more often, lifting assisted orders and revenue. 5️⃣ Clarify positioning (tidy that messy website >> less = more) Write one line: “We help [who] get [result] with [how].” Put it in your hero, category headers, and ads, and back it with 2–3 proofs (case, metric, review). Keep headlines and copy aligned across your site and key third-party profiles (consistent footprint) 💗 Result: a clear, consistent message makes you the obvious pick for people and for AI. 6️⃣ One message across many doors = Sales / Marketing Alignment! Choose one promise for the quarter. Reuse it across channels. Build a shared creative kit. Help teams stay consistent. Link every touch to the same next step. 💗 Result: a cohesive journey that lifts response rates and moves more buyers to inquiry or purchase. Ship these and be easier to find, trust, and buy from >> for both people and AI. #GTM

Google's AI Overviews have just been given the spotlight, but let's not kid ourselves—they're not ready to seal the deal just yet. BrightEdge data just dropped some truth bombs that every ecommerce brand should pay attention to. Here's the takeaway: AI Overviews are great for research, but when it comes to the actual purchase, traditional search is still king. We're seeing AI grabbing the stage during those discovery moments, yet buyers still crave the security of good old-fashioned search results at the bottom of the funnel. Take a second to chew on this: AI Overview coverage spiked to 26% in September and then nosedived back to 9% in October. That is some serious keyword churn—82% YOY, folks. For those in the grocery or appliance niches, suffocating competition just got a little roomier, but furniture-seekers are still left gasping for air with hardly any AI relevance. Marketers, November's your last chance to catch the evaluation wave before December rolls out the red carpet for sales conversion. Get your comparison and decision-making content ready now. Brush off those bottom-funnel keywords, because they're what's really going to clinch the sale when users are ready to pull the trigger. Are you ready to shift focus from AI's flashiest features to what actually drives revenue?

🛍️ What OpenAI’s ‘Instant Checkout’ Means for the Future of eCommerce. For the first time ever, shoppers can discover, trust, and buy, all within a single AI conversation. No tabs. No carts. No click-throughs. Just one seamless, chat-based journey from intent to purchase. That means the traditional rules of SEO, paid ads, and click-based funnels are being completely upended. When the discovery channel is the checkout, visibility no longer depends on search rankings, it depends on how well your product data speaks the language of AI. In our latest blog, we explore: 🚀 How “Instant Checkout” is rewriting eCommerce playbooks 🧠 Why enriched, structured data is the new SEO 🛠️ How brands can prepare for agentic commerce — where AI drives discovery and conversion Read more 👉 https://bit.ly/3JyqJna …and join the conversation 👇 Do you think AI-driven shopping will replace traditional websites? Or will both coexist? #eCommerce #AICommerce #ProductExperience #OpenAI #InstantCheckout #DigitalTransformation #Akeneo #AIPowered #PIM #PXM

🚀 “AI Just Changed E-Commerce Forever — But Most Stores Are Still Talking About SEO.” A few weeks ago, I ran a test on an Adobe Commerce store. No new ads. No new UX. Just one change — I restructured the product data so AI systems could understand it, not just search engines. 📊 The result? Recommendations got smarter. Bounce rates dropped. Conversions rose — with zero new traffic. That’s when it hit me 👇 We’re still building websites for humans, while AI agents are already deciding what those humans see. Think about it — 🧩 Google still crawls your pages. 🤖 But AI models crawl your data. If your catalog isn’t structured, you’re invisible to both. 💡 Here’s the quiet truth no one’s saying aloud: SEO was built for Google. Ads were built for people. The next wave of commerce is being built for machines that think like customers. The brands winning right now are: ✅ Creating machine-readable product feeds ✅ Designing AI-friendly trust signals — policy, price, delivery, return data ✅ Training recommendation systems to know their products better than humans do This isn’t “future talk.” It’s happening now. If your e-commerce store can’t be read, reasoned, and trusted by AI — your customers will never see it. 👉 Let’s talk: https://lnkd.in/db7Jacrp Because in the next 12 months, AI won’t just influence your sales funnel — it’ll run it. 💭 What’s one part of your e-commerce strategy you’d hand over to AI first — discovery, pricing, or personalization? 👇 #AIinEcommerce #AdobeCommerce #EcommerceGrowth #DigitalTransformation #MarketingStrategy #FutureOfCommerce #Personalization #MachineLearning

📊 New Insight: Google’s AI Overviews Drive Research — But Search Still Closes the Sale (BrightEdge Data: Sept 1–Oct 15, 2025) 🧠 Key Takeaway: AI Overviews dominate research & evaluation, while traditional Google Search still drives purchases. 🔍 What’s happening: ✅AI Overviews appeared for 26% of ecommerce keywords in Sept then dropped to 9% in Oct. ✅30% of keywords retained visibility after the pullback. ✅82% keyword churn YoY → only 18% overlap with 2024. ✅Overall 56.8% reduction in AI Overview coverage — 10× higher than last year. 📦 Category impact: High retention (still showing AIOs): 🥦 Grocery & Food – 56% 📺 TV & Home Theater – 43% ⚙️ Small Appliances – 37% Low retention: 🛋️ Furniture – 3% 🪞 Home Décor – 7% 👕 Apparel – 23% 💬 BrightEdge’s Take: “November is the discovery window — when AI Overviews surface comparison and educational content. By December, transactional pages take over — the buying phase begins.” 🚀 Action for Marketers: ✅ Optimize educational & comparison content for AI Overviews now. ✅ Prepare transactional content to capture December purchase intent. ✅ Track category-specific volatility — adapt fast. #GoogleSEO #AIOverviews #SearchMarketing #EcommerceSEO #BrightEdge #DigitalMarketing #SearchTrends #AIinSearch #ContentStrategy #SEOInsights