💬 𝐋𝐞𝐭’𝐬 𝐓𝐚𝐥𝐤: The Language of Healthcare 𝘈 𝘴𝘦𝘳𝘪𝘦𝘴 𝘦𝘹𝘱𝘭𝘰𝘳𝘪𝘯𝘨 𝘩𝘰𝘸 𝘴𝘤𝘪𝘦𝘯𝘤𝘦, 𝘦𝘮𝘱𝘢𝘵𝘩𝘺, 𝘢𝘯𝘥 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘴𝘩𝘢𝘱𝘦 𝘣𝘦𝘵𝘵𝘦𝘳 𝘩𝘦𝘢𝘭𝘵𝘩𝘤𝘢𝘳𝘦. Words carry weight. They can heal, comfort, or unintentionally create distance. They can empower patients or overwhelm them. They can unite a team or divide one. Think about hearing “You’ll just have to live with this” versus “Let’s find what works best for you.” Language shapes trust. It shapes understanding. And it shapes outcomes more than we sometimes realize. Whether we’re talking with patients, colleagues, or peers in research, the words we choose can turn information into impact. 👉 What words or phrases do you try to use more intentionally in healthcare conversations? #LetsTalk #HealthcareCommunication #PatientCenteredCare #LeadershipInHealthcare

Patients don’t separate a hospital’s brand from their experience. That’s why collaboration between marketing and experience teams isn’t optional, it’s essential. Loved this perspective from NRC Health’s Michelle Silva, who outlines how hospitals can close the expectations experience gap through shared accountability, co-created journey maps, and authentic storytelling. Read the full piece here: https://bit.ly/4nwJCFK #HealthcareMarketing #PatientExperience #NRCHealth https://lnkd.in/gyxkTUnK

💼 Inspire is a health network where patients and caregivers seek practical guidance. Publishers win by answering in-thread with empathy, then linking to pages that mirror the question and offer one clear next step. 📊 This guide covers community norms, research workflow, and landing-page design—summary box, accessible visuals, and mobile speed—so referrals turn into loyal readers. 🔗 Build a repeatable program your team can run weekly and measure cleanly. Read more: https://lnkd.in/eV-iHMvZ #Inspire #HealthcareMarketing #PublishingStrategy #AudienceDevelopment #Adclicks

Most doctor websites forget the one thing patients actually care about: real stories. In our first episode of The Website Growth Show, Steven Laff shared one simple shift that makes a big difference: “We embed patient stories directly on the relevant pages, like cataract stories on the cataract page — instead of hiding them somewhere else.” It’s such a small change, but it builds trust instantly. Patients don’t want to read medical jargon — they want proof, empathy, and connection. ✅ Real stories ✅ Before-and-after photos with context ✅ Descriptions that make patients feel understood That’s how you turn a good website into a trusted digital practice. 🎧 Watch the full conversation with Steven and Christie from A Far Site Better #WebsiteGrowthShow #HealthcareMarketing #MedicalWebsites #PatientExperience #DigitalTrust #Storytelling #DoctorMarketing

"It’s important to get your message out, but it’s more important to think how your messaging will be taken in". VP of Patient Health Experience, Shari Short, puts into words a crucial aspect of #HealthLiteracyMonth. It’s not just about sharing information, but ensuring that information resonates and is truly understood by diverse audiences. As communicators in the health space, we have a profound responsibility to craft messages that are clear, empathetic, and actionable. How does your organization prioritize message reception over simply message delivery? #PatientExperience #HealthCommunication #FingerpaintGroup

Last week’s newsletter focused on turning good patients into advocates. This week, we take the next step — transforming that advocacy into authority. Your professional brand isn’t what you post online. It’s what your community says about you when you’re not in the room. In Newsletter #40: Building Your Professional Brand and Reputation, I share two frameworks that work together to build lasting authority: S.T.O.R.Y. Framework → builds reputation I.N.S.I.G.H.T. Framework → builds authority You’ll learn how to turn real patient experiences into trust that compounds — and how to share your expertise so you become the voice patients turn to before they ever pick up the phone. Read Newsletter #40 here → Subscribe on LinkedIn https://lnkd.in/gySutgyA Next week (#41) we’ll explore “Designing Patient Experience Systems That Sell Themselves.” . . . _______ hashtag#FoundationDentalAlliance hashtag#DentalLeadership hashtag#BrandAuthority hashtag#PatientStories hashtag#PracticeGrowth hashtag#AuthenticMarketing

Marketers often talk about audiences. Healthcare leaders often talk about patients. Both terms are inherently transactional. Communities behave differently. They participate. They advocate. They stay. In music, the strongest movements were built from real communities, not passive listeners (think Seattle in the late 80s/early 90s, Hollywood in the mid 80s, or NYC in the 70s). In healthcare, the most impactful programs are those where people feel ownership rather than service. Language shapes strategy. If you view people as numbers, your results will always be temporary. If you view them as members, you will build something durable.

The biggest barrier to patient engagement might not be access; it’s attention. Patients aren’t hard to reach. They’re hard to keep engaged. Between email reminders, health apps, social media, and medical messaging, the average person is drowning in notifications and tuning out most of them. In that landscape, even the most well-crafted outreach can disappear. Because the problem may is not be invisibility, it may be attention fatigue. The human brain filters for what feels personal, familiar, and emotionally relevant. Everything else fades into static. So if we want to reach patients in today's world, the goal isn’t more communication, it’s meaningful attention. ✅ Say less but say what matters. ✅ Use tone that feels conversational, not clinical. ✅ Deliver consistency because familiarity builds focus. Meaningful attention is the new currency of trust. And earning it requires not louder voices but a smarter presence. #ClinicalTrials #PatientEngagement #HealthCommunication #DigitalHealth #BehavioralScience

Patients don’t always choose the best option. They choose the most familiar one. We assume patients drop out because trials are hard. But often, it’s because trials are unfamiliar. Unfamiliar faces. Unfamiliar routines. Unfamiliar language. Unfamiliar environments. The human brain seeks safety in what it recognizes, not what it’s told is “better.” That’s why a trusted doctor’s reassurance can outweigh a digital ad campaign. Why does a local site visit feel safer than a world-class facility miles away? Why patients often say “no” to innovation, not out of fear - but out of comfort. If we want to increase participation, we need to design for familiarity: ✅ Use recognizable language and visuals. ✅ Keep patient touchpoints consistent. ✅ Build continuity through trusted messengers and local communities. In research, trust isn’t built through novelty; it’s built through recognition. #ClinicalTrials #PatientEngagement #BehavioralScience #TrustInResearch #ThoughtLeadership

Not all Reels are created equal. So what actually makes a healthcare reel perform well? 🎯 1. Hook in 3 seconds 👉 Patients scroll fast. Start with a clear question or bold statement. 🎯 2. Simple, clear language 👉 No jargon. Speak like you do in OPD. 🎯 3. One idea per reel 👉 Don’t overload. Focus on a single condition, symptom, or tip. 🎯 4. Patient-first framing 👉 Instead of “I do this procedure,” try “Here’s what patients should know before this procedure.” 🎯 5. Saves & Shares > Likes 👉 The best reels are the ones patients want to rewatch or share with family. It’s not about going viral. It’s about being valuable. 📌 Save this if you’re serious about making reels that build trust. 🟧 Follow @Dr.PAStudios — we teach doctors how to create content that works, not just trends. #HealthcareReels #DoctorReels #DoctorContentTips #PersonalBrandingForDoctors #DigitalMarketingForDoctors #ClinicContentStrategy