Same process. Two completely different experiences. Payers need to ensure medical necessity, providers need approval to move forward. That's healthcare working as designed. The problem isn't prior auth itself. It's when prior auth becomes the barrier standing between patients and care. Frictionless Prior Auth™ doesn't eliminate the process. It eliminates the friction—the manual searching, the document chasing, the waiting, the uncertainty. When technology handles routine cases automatically, staff focus their expertise where it actually adds value: complex treatments, edge cases, decisions that need clinical judgment. Prior authorization still happens. It just stops being the bottleneck. Because getting to "yes" faster— with confidence, transparency, and less effort— is how prior auth should work. #PriorAuthorization #HealthcareAutomation #RevenueCycleManagement #RCM #UtilizationManagement #HealthIT #PatientAccess #HealthcareInnovation
