Building a brand for the ages!
Be the brand that welcomes the raving fans of other brands as your own! I had the opportunity to attend a college football game at the most storied brand in college football - Notre Dame. It would be easy for them to be complacent, even snobby - heck they are literally the “gold” standard in so many ways! But no - they are relentless in their striving to be the best experience for their guests! The workers, volunteers and fans all thanked us for coming AND asked over and over if: We were having a good experience Was there anything they could improve I was literally blown away! They offer such a great atmosphere that they could just present their product and leave it at that. They don’t need the money or prestige… they are literally dripping with both! They even flew a BSU flag, at the same height as theirs in the end zone - it was on every screen with both logos, t-shirts and swag with both logos. They sold out of all!! #classy #brand #customer #customerexperience #CXO #marketing #culture #excellence