As consumer routines blur and eating occasions become more fluid, brands are responding with hybrid formats that defy expectations. This trend shines in snacking, functional foods and beverage innovation, where versatility and creativity are key. Think dual-purpose products - dips that double as marinades, bars that stand in for meals – and indulgent formats boosted with energy, protein, hydration or mood-enhancing benefits. Wondering if this is the trend to watch for your brand in 2026? Our 2-minute quiz will help you out: https://lnkd.in/ehEWEEWJ #Kerry2026TasteTrends #FoodInnovation #FoodAndBeverage
This is a powerful reflection of how today’s consumers truly live—flexible, fluid, and multi-purpose in their choices. Hybrid formats feel like a natural evolution of both convenience and functionality. The 2026 lens makes this especially compelling. Great insights from the Kerry team!
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In 2026, the winning brands won’t just feed consumers—they’ll flex with them, creating hybrid formats that blur boundaries, fuel lifestyles, and turn every occasion into an opportunity." 👏