Founder Adrian Aidid on AI's impact on small business marketing in Forbes

We are excited to share that our Founder and CEO Adrian Aidid has been featured in Forbes! In the article, Adrian discusses the significant impact of artificial intelligence on marketing strategies. The article highlights how AI is helping small businesses optimize their marketing efforts, streamline operations, and enhance customer engagement. By leveraging AI tools, these businesses can improve their competitiveness and drive growth in an increasingly digital marketplace. Be sure to check out the full article to gain insights into this important trend in our industry!

For years, marketers have obsessed over impressions, clicks, and conversions. Those numbers told us what happened, but they rarely told us why. Now, with AI agents moving into the center of customer journeys, the rules are shifting. Traditional KPIs can’t keep pace with systems that personalize in real time, optimize across touchpoints, and make decisions faster than we can open a dashboard. The new frontier of metrics looks different: 🔹Agent influence: how often AI assistants surface your brand in a decision path. 🔹Trust velocity: how quickly a customer (or agent) builds confidence in your offering. 🔹Seamless conversions: not just if someone buys, but if the agent completes the journey without friction. 🔹Lifetime agent value: because in a world of AI intermediaries, loyalty looks less like repeat clicks and more like consistent selection. This is where marketing measurement is heading. The next era isn’t about volume, it’s about clarity. That’s the challenge -- and the opportunity.

What if your next product launch could be tested before it hits the market? AI is reshaping how small businesses think about marketing. This piece outlines where automation meets insight and how smaller businesses can compete more strategically. For SMEs, the challenge is working out how to integrate AI tools without losing authenticity or overcomplicating workflows...

How AI Collaboration Transforms Digital Advertising Marketers are continuously confronted with evolving AI developments, making it challenging to stay informed. AI agents are gaining traction. However, many are still in early stages of testing. They have yet to achieve widespread use. Envisioning the future in 2030, it is suggested that an AI agent could autonomously manage multiple marketing campaigns. It might also negotiate media purchases and generate revenue. This indicates a significant shift in performance marketing. #PPC #PPCStrategy #PPCAI

How AI Collaboration Transforms Digital Advertising Marketers are continuously confronted with evolving AI developments, making it challenging to stay informed. AI agents are gaining traction. However, many are still in early stages of testing. They have yet to achieve widespread use. Envisioning the future in 2030, it is suggested that an AI agent could autonomously manage multiple marketing campaigns. It might also negotiate media purchases and generate revenue. This indicates a significant shift in performance marketing. #PPC #PPCStrategy #PPCAI

According to Forbes, AI is completely reshaping how businesses attract and convert leads - from automating marketing workflows to uncovering which prospects are truly ready to buy. At AI Savants, we help MSPs and IT firms turn these insights into action - building AI-driven systems that identify real intent signals, automate qualification, and personalize outreach at scale. The result? More predictable pipelines, higher-quality conversations, and smarter growth without adding more manual work. If your sales process still relies on guesswork or outdated lists, it’s time to let AI optimize every stage of your funnel... from awareness to close. 👉 Let’s talk about what an AI-driven lead generation system could look like for your business. #AISavants #LeadGeneration #ArtificialIntelligence #SalesEnablement #MSPMarketing #B2BGrowth #AIAutomation Here’s the full Forbes article mentioned above: https://lnkd.in/etrRgHcj

You’ve seen it: traffic up, conversions down, and analytics that don’t add up. That’s because your tools are looking backward. Google Ads and CRO optimise for what happened. Predictive AI acts on what’s about to. Brands using it aren’t reacting to data; they’re anticipating intent. They know what customers will want before they do. Here’s the shift: ✅ Platform AI like Performance Max runs on shared data, so you lose nuance. ✅ Custom predictive stacks learn from your users, giving you real foresight. ✅ Algorithm blindness fades as you finally see what’s driving conversions. Predictive AI transforms marketing from reactive to preemptive. It’s not about spending more. It’s about seeing ahead. 📈 Real ROI lives in anticipation, not attribution. Full blog 👇 https://lnkd.in/ge5s3CU9

Your marketing tools should work for you - not against you. Yet many teams are juggling dozens of disconnected platforms, siloed data, and inefficiencies that quietly drain ROI. Our latest blog covers: - The essential components every modern martech stack needs - How to audit your tools to uncover redundancies and gaps - Ways to leverage AI, CDPs, and automation for better insights and personalization - Best practices for seamless data flow and long-term optimization If your stack feels bloated, fragmented, or outdated, this guide will help you start simplifying and streamlining it. https://hubs.li/Q03SSxJD0

How can artificial intelligence truly transform your marketing strategy? As businesses seek innovative solutions, the integration of AI seems more essential than ever. The article provides practical insights on leveraging AI tools to enhance customer engagement, analyze data, and optimize marketing efforts. The potential to streamline operations and personalize experiences is huge. What are your thoughts on using AI for marketing? Would love to hear your experiences and ideas. #ArtificialIntelligence #MarketingStrategy #BusinessGrowth #Innovation https://lnkd.in/e97jFjQR

Digital marketing is entering a new era — one where AI search engines and automated marketing ecosystems work hand in hand to determine which brands are seen, trusted, and chosen. In 2026, success will depend on mastering two interconnected forces:...