🚨The Supply Chain Growth Index (SCGI) is officially live. 🚨 Built from real market data, the SCGI brings freight and logistics leaders a unified view of how PR, paid media, demand generation, and sales enablement drive pipeline. At its core is the Logistics Growth Efficiency Ratio (LGER): pipeline created per $1 of GTM spend, which is a first for this industry. This is freight’s first real way to quantify what’s working, scale what’s efficient, and tie marketing performance directly to revenue. And this didn’t just come from theory; it’s built from real market data, years of work, and deep industry expertise. Get the Index: https://hubs.ly/Q03THqjD0 #LeadCoverage #SCGI #LGER #FreightTech #SupplyChain #Marketing #GTM
Supply Chain Growth Index (SCGI) Launched: Measuring Marketing ROI in Freight
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