How RIFD's PR campaign attracted $175,191 in investor interest

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When RIFD’s co-founder reached out, the challenge was clear: Their strategic position wasn’t landing with investors — and the checks weren’t being written. With little to no budget for a large-scale campaign, we sat down for an intense strategy session. The result? A lean, curated PR campaign that clarified RIFD’s story, highlighted its true strengths, and generated a traffic value of $175,191. The outcome was not only a flood of new investor interest, but even investors who had gone quiet started calling back. 👉 If your startup has the vision but struggles to turn it into investor traction, let’s build the strategy that gets you funded.

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Well done! It’s sometimes hard to put a dollar sign on earned media the way can for advertising but it’s undoubtedly more valuable for b2b brands in this day and age.

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