The debate made one thing clear: the real opportunity at medical congresses is in the digital layer that surrounds every in-person interaction. Pierre Metrailler noted that participants experience around 150 touch points, and pharma can influence only a few. Those moments must be created intentionally at the booth, in symposia, and in meetings. When teams structure and capture those touch points digitally, congresses become measurable and repeatable. Watch the full debate on demand. https://lnkd.in/gV-eJXk4
