How LeadGen Tools Evolved from Fax Machines to Digital

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LeadGen Tools Circa 1995: The Bridge Between Analog and Digital The mid-90s were a turning point in sales and business development. The internet was emerging, but it hadn’t yet reshaped how we prospected. Instead, the best sales teams learned to bridge the gap between traditional methods and early digital tools. Flyers and Direct Mail were still the bread and butter of outreach. Tangible, printed materials gave prospects something to hold—something that demanded attention in a way an email couldn’t (at least not yet). The art of design and copywriting mattered, and the mailbox was a battleground for attention. Trade Shows took center stage for building relationships. Deals were made over handshakes, conversations, and coffee. These in-person events provided the context and credibility that cold outreach alone couldn’t deliver. And then came the unsung hero of early digital communication—the Fax Machine. It may sound primitive now, but at the time, faxing was revolutionary. Sending documents instantly gave businesses speed and efficiency that set them apart. Some teams were sending 10,000 faxes per blast, three times a week—essentially the first version of “email automation.” This era wasn’t just about tools—it was about adaptability. Those who thrived in 1995 were the ones who embraced technology early without abandoning the fundamentals of human connection and persistence. At PRSTO LeadGen, we honor that same mindset today. While our “faxes” have evolved into automated

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