#FBF to DMWF Amsterdam! Ken McDermott took the Omnichannel Stage with a standout session: ✨ How AI Transforms First-Party Data into Campaign Performance ✨ With brands losing significant spend to irrelevant ads, Ken took us through how AI and real-time first-party signals can flip the script - boosting relevance, cutting waste, and driving measurable growth across channels. Yuki Kuyper kept the momentum going with a fireside chat featuring Michael Kloosterhuis, Head of Programmatic at Follo - Dare to lead . She dove into what's next for programmatic, first-party data, and true omnichannel performance. Engaged crowd. Strong conversations. Until next time, Amsterdam! 🇳🇱 #DMWF #Omnichannel #AIinMarketing #FirstPartyData #Programmatic #PerformanceMarketing
