Ruepoint’s Post

How can comms teams prove impact ethically, strategically, and in line with organisational outcomes? 📊 🎙️ Next week, our Head of Insight Consultancy, Susan Ryan will join a workshop led by Martina Byrne PhD, FPRII, exploring how comms professionals can move beyond vanity metrics and build a stronger culture of evaluation. As part of the session, Susan will present the University of Limerick case study, walking through how Ruepoint helped embed ethical, outcome-driven measurement that led to recognition at the AMEC Awards. Grounded in the updated Barcelona Principles 4.0, the session will offer global best practices and tools to help teams: ✅ Align metrics with real organisational outcomes ✅ Use evaluation to support strategy and decision-making ✅ Translate measurement into insights that leadership can trust 🔗 Register here: https://lnkd.in/eke-w7dw Thanks to Public Relations Institute of Ireland for bringing this session to life! #CommsMeasurement #BarcelonaPrinciples #StrategicComms #MediaIntelligence

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