How to automate your business with HubSpot and Phantombuster

🚀 Automation is the secret weapon behind every scalable business. While others chase leads manually, smart businesses let systems do the heavy lifting. Automation helps you: ✅ Capture & follow up instantly ✅ Nurture leads automatically ✅ Close deals without constant effort It’s not about working harder — it’s about working intelligently. #Automation #BusinessGrowth #LeadAutomation #SmartMarketing #DigitalStrategy #HusseinMarketer

The scariest thing I've seen all week is 400+ "unused" workflows in a HubSpot portal. Make your team treat themselves with custom workflow properties, naming conventions, and quarterly clean-ups, or they're in for some spooky automation tricks down the road! #HubSpotTipsAndTricks

Ever opened an automation tool and felt completely lost? Yeah… that’s exactly why most people’s first automation breaks. But it doesn’t have to. Once you understand the planning part, everything suddenly feels lighter. This carousel walks you through the steps I use so you don’t waste hours guessing. If you’ve been meaning to automate something in your business, start here. Save this carousel for when you’re ready to build your first automation, it’ll make the whole process so much easier. _________ Meeting me for the first time?👇 I’m Ada Wali, an Airtable expert and AI Automation expert. I help businesses, coaches and founders save 20+ hours every week by automating the tasks that quietly drain their time. Airtable, Zapier, Monday, Make, HubSpot, GoHighLevel — these are the tools I use to simplify the messy parts of your workflow. If you’re tired of doing the same tasks over and over, just send a message. We can fix that.

👉 𝐓𝐡𝐞 𝐨𝐧𝐞 𝐭𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞 𝐭𝐡𝐚𝐭 𝐬𝐞𝐩𝐚𝐫𝐚𝐭𝐞𝐬 𝐧𝟖𝐧 𝐛𝐞𝐠𝐢𝐧𝐧𝐞𝐫𝐬 𝐟𝐫𝐨𝐦 𝐞𝐱𝐩𝐞𝐫𝐭𝐬. Beginners build 𝐰𝐨𝐫𝐤𝐟𝐥𝐨𝐰𝐬. Experts build 𝐬𝐲𝐬𝐭𝐞𝐦. I manage 78% of client automations with this technique. When I need to update lead scoring logic, it takes 2 minutes, not 2 hours hunting through duplicated nodes. How? Reusable sub-workflows ♻️ Here's how it works: 👩💻 I built a "Smart Lead Scorer" sub-workflow once. This single sub-workflow runs inside: 1️⃣ Website form submissions 2️⃣ LinkedIn automation 3️⃣ Event registration processing 4️⃣ CRM enrichment flows 5️⃣ Cold outreach qualification ➡️ and many more. When a client wants to adjust how budget weighs into scoring, they edit one Airtable row. All parent workflows instantly adapt. ❌ No code changes. ❌ No redeployment. ❌ No duplicate logic scattered across their system. This is how you scale automation practices without drowning in maintenance. Sub-workflows let you write logic once and call it everywhere. When you need to improve it, you improve it everywhere simultaneously. Are you still rebuilding the same logic in every workflow, or are you building it once ❓

I've always called it “workflow soup.” 🍲 Every once in a while, we open a HubSpot portal and find: 437 active workflows Enrollments coming from everywhere And no one knows who turned what on That’s workflow soup. Everything’s in the pot, and no one’s sure who added the extra ingredients. The good news? HubSpot finally added a Publish permission for Workflows. I repeat, HubSpot finally added a Publish permission for Workflows. Now you can give people access to build and edit, without giving them the keys to turn things on. No more surprise emails, rogue triggers, or “why did that deal just move to Closed Won?” moments. Small change. Big sanity saver. If your portal’s got workflow soup, that’s our specialty — we’re great at cleaning it up. Drop a comment if you’re ready for cleaner automation or just want to commiserate over workflow soup

👉 𝐓𝐡𝐞 𝐨𝐧𝐞 𝐭𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞 𝐭𝐡𝐚𝐭 𝐬𝐞𝐩𝐚𝐫𝐚𝐭𝐞𝐬 𝐧𝟖𝐧 𝐛𝐞𝐠𝐢𝐧𝐧𝐞𝐫𝐬 𝐟𝐫𝐨𝐦 𝐞𝐱𝐩𝐞𝐫𝐭𝐬. Beginners build 𝐰𝐨𝐫𝐤𝐟𝐥𝐨𝐰𝐬. Experts build 𝐬𝐲𝐬𝐭𝐞𝐦. I manage 78% of client automations with this technique. When I need to update lead scoring logic, it takes 2 minutes, not 2 hours hunting through duplicated nodes. How? Reusable sub-workflows ♻️ Here's how it works: 👩💻 I built a "Smart Lead Scorer" sub-workflow once. This single sub-workflow runs inside:  1️⃣ Website form submissions 2️⃣ LinkedIn automation 3️⃣ Event registration processing 4️⃣ CRM enrichment flows 5️⃣ Cold outreach qualification ➡️ and many more. When a client wants to adjust how budget weighs into scoring, they edit one Airtable row. All parent workflows instantly adapt. ❌ No code changes. ❌ No redeployment. ❌ No duplicate logic scattered across their system. This is how you scale automation practices without drowning in maintenance. Sub-workflows let you write logic once and call it everywhere. When you need to improve it, you improve it everywhere simultaneously. Are you still rebuilding the same logic in every workflow, or are you building it once ❓

Most businesses don’t have an automation problem. They have a strategy problem. Every week, I see companies spending thousands on automation tools that do nothing but send faster emails to the wrong people. Automation without direction isn’t efficiency it’s noise. Here’s the real fix: → Start with your ideal client profile (not just a broad target). → Build data-driven messaging that matches their intent. → Automate only what works manually first. → Track every step—if it doesn’t convert, it doesn’t scale. Most businesses try to automate chaos. The best ones automate clarity. If your automation isn’t bringing in qualified leads, it’s not a system it’s a distraction. Question: What’s one automation tool you’ve tried that didn’t deliver the results you expected? #LeadGeneration #BusinessAutomation #SalesStrategy #B2BMarketing #GrowthSystem

Most businesses don’t have an automation problem. They have a strategy problem. Every week, I see companies spending thousands on automation tools that do nothing but send faster emails to the wrong people. Automation without direction isn’t efficiency it’s noise. Here’s the real fix: → Start with your ideal client profile (not just a broad target). → Build data-driven messaging that matches their intent. → Automate only what works manually first. → Track every step—if it doesn’t convert, it doesn’t scale. Most businesses try to automate chaos. The best ones automate clarity. If your automation isn’t bringing in qualified leads, it’s not a system it’s a distraction. Question: What’s one automation tool you’ve tried that didn’t deliver the results you expected? #LeadGeneration #BusinessAutomation #SalesStrategy #B2BMarketing #GrowthSystem

Automation isn’t a “nice to have” anymore — it’s the new execution bar. ⚙️ ServiceTitan. Jobber. HubSpot. They’re not “tools” — they’re operators. They: ⚡ Auto-score leads in seconds 🚚 Route the right tech instantly 🧠 Optimize dispatch schedules live 💬 Trigger upsell + review prompts automatically Result? Faster speed-to-lead. More jobs per day. Higher CSAT. Zero chaos. This isn’t magic — it’s alignment and efficiency finally doing their job. Your CRM becomes the brain. Your automations become the muscle. Your team? They stop pushing buttons and start printing revenue. 💵 Here’s what most operators miss 👇 The companies scaling right now aren’t just automating tasks. They’re building execution systems that run without them. If you’re still manually routing leads, scheduling callbacks, or begging for reviews… you’re not running a business — you’re babysitting one. 👶 The AI-first execution standard isn’t “coming.” It’s here. And it’s spreading — from home services → Online Coaches & Consultants → to real estate.