Stylitics’ Post

AI-generated imagery is emerging as a powerful complement to traditional photography, and early signals show it may help close one of retail’s biggest gaps: shopper confidence. Our latest research reveals how shoppers respond to AI imagery in fashion ecommerce: • On-model images remain the most influential format for purchase decisions • AI works best when it fills coverage gaps where flat lays fall short • Accuracy and trust are non negotiable, and small errors quickly erode confidence • Clear labeling matters, and most shoppers prefer transparency when AI is used • A phased, quality-first approach is essential for responsible adoption Quality and transparency will define how AI imagery strengthens shopper confidence. Read the full article to explore the findings and what they mean for retail leaders navigating the next era of visual content. #RetailTech #Ecommerce #AIImagery #InspirationalCommerce

To view or add a comment, sign in

Explore content categories