Transcript

Stories are the stuff of culture. You know, people talk about, oh, we need a good culture in this company or whatever, right? Well, that has to do with the stories you're telling each other. And it's not the official like newsletter or the CEO. It's the things that people tell each other. And those stories permeate in various ways to be able to define the attitudes of people, which is the culture. What we know also is that that culture determines a great deal about the decisions we make and about the outcomes we get. So you really wanted to get it. To be right. And there's two ways. One is to make sure that good stories sort of spread, but you also need to be able to have the stuff of stories to be able to spread. So you need to do things that will help shape the community by saying this is what we do when somebody has a problem, we do this. The conversation should end up being, yeah, we see why that's true.