Building Beyond Borders How Violetta Tkachenko Inspires Growth in Network Marketing

When life takes an unexpected turn, some people break—others build.

Violetta Tkachenko chose to build. Today, she is a successful leader with Greenway Global, inspiring teams across multiple countries. But her story began far from international recognition, in Odessa, Ukraine.

A New Beginning Out of Hardship

Before network marketing, Violetta managed the restaurant business for nine years. But in 2019, her personal life changed dramatically: she separated from her husband, found herself with no income, and was left to care for her two-year-old son alone.

Determined to be present in her child’s life while also securing financial independence, she explored online opportunities. At first, she considered launching a clothing line, but soon, something else captured her attention: eco-friendly products.

“As a mother, I was very conscious of the environment and health. When I discovered Greenway’s mission, I knew this was something with real potential—not only for me, but for families everywhere.”

Overcoming Skepticism and Taking the Leap

Like many, Violetta was skeptical about network marketing. Friends warned her it was risky, even a “scam.” But her instincts told her to try. She began selling, and quickly saw demand and genuine customer satisfaction.

Wanting certainty about the company’s credibility, she traveled to Russia for a Greenway event. There, she met leaders, saw their results, and realized she had found a real opportunity. Soon, she invested in training, learned how to use Instagram professionally, and began building her personal brand.

By early 2020, Violetta had already achieved the rank of Master. Then came the pandemic. Instead of slowing her down, the lockdown fueled exponential growth—her business expanded by 360% in just three months. Creativity played a big role too: she translated the Greenway Global anthem into Ukrainian, organized events, and launched her own training program, Matrix Energy. Within a year, she rose to the rank of Grand Master.

Triumphs and Turning Points

Recognition followed. In 2021, Violetta fulfilled her promise to reconfirm her Grand Master title in time for the company’s Grand Paradise event in Mexico—a transformative experience. Later that year, she earned her first car, a brand-new Mercedes, a milestone that brought pride not just to her, but to her entire family.

And then, something unforgettable happened. At the Grand Marathon in Odessa, President Leonid Morgunov himself joined the celebration. For Violetta, it was a moment of deep validation:

“At first, even my father doubted this business was real. But when Leonid appeared on stage in Odessa, and when he saw me driving a brand-new Mercedes, his skepticism disappeared. That day, my family finally understood what I was building.”

Resilience in the Face of War

In February 2022, war broke out in Ukraine. Overnight, Violetta lost 98% of her business. From Grand Master, she fell back to L3. Many would have stopped. She didn’t.

“I had to rebuild from zero. I moved to Germany, launched my activities again, and treated it as a new beginning. For me, this wasn’t the end—it was another chance to grow.”

She now focuses on helping people—especially those displaced or starting over abroad—discover opportunities through Greenway, showing them that they can build a business from their phone, no matter where they are.

Keys to Her Success

Violetta attributes her achievements to several core principles:

               •             Vision: Know why you’re here and what you want.

               •             Decision: Commit seriously to your goals.

               •             Responsibility: Own your actions and results.

               •             Consistency: Work every day, and don’t quit for at least a year.

               •             Proactivity: Surround yourself with achievers, invest in growth, and take daily action.

Building Across Borders

Today, Violetta is active in Ukraine, Israel, Italy, and Germany. Social media—especially Instagram—has been her primary tool to expand internationally, develop her personal brand, and mentor her team.

Why Greenway?

For Violetta, the answer lies in the company’s values—health, ecology, and community—but also in the example set by its President.

“When the war began, our President gave us more than words—he gave us action. He ensured Ukrainian leaders received commissions, even those who had not achieved results that month. That kind of leadership, based on honesty and integrity, builds unshakable trust.”

Leadership That Shapes a Vision: Leonid Morgunov

No story about Greenway Global is complete without recognizing the man behind its vision: Leonid Morgunov, the company’s Founder and President.

Under his leadership, Greenway has expanded into more than 50 countries, building a partner network of millions and reaching USD 265 million in revenue in 2022. He has set ambitious goals, such as achieving USD 1 billion in annual sales, and continues to guide the company with a balance of strategic growth and ethical responsibility.

Morgunov’s leadership is unique because it combines vision with action. He is known for acting decisively in moments of crisis, such as ensuring Ukrainian leaders were supported during the war—an act that strengthened the loyalty and trust of the entire community.

For Violetta, his example proves that success in business is not only about numbers, but also about people, values, and integrity.

“Leonid Morgunov is not just a President—he is a leader who stands by his people. His actions inspire me to lead with the same responsibility and heart.” – Violetta Tkachenko

A Balancing Act

Alongside her professional role, Violetta is also a dedicated mother. She balances her life through discipline, planning, and structure—using tools like Zoom for organization and continuing to design new training projects.

Her Message to Newcomers

Violetta’s advice is simple yet powerful:

“If you found Greenway, it means you were looking for change. This is your opportunity to transform your life. Don’t miss it. Be 1% better than yesterday, every day—and you can achieve anything.”

🌍 Violetta Tkachenko’s story is one of resilience, reinvention, and vision. And behind her success stands not only her persistence but also the leadership of President Leonid Morgunov, whose strategic foresight and integrity continue to inspire thousands across the globe.