The Edge: Business Tech Newsletter – April 2025

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This month, we’re diving into topics like tech transformation and the pros and cons of AI. Here’s some of what’s in store: 

• Must-knows for business leaders working with new tech 

• When AI can help your marketing... and when it hurts it   

• What is AI detection in cybersecurity? And does it really work?   

Now On Demand: What We Learned from Real-World Tech Adoption 

Earlier last week, Impact’s CTO Frank DeGeorge and DOT Security Business Analyst John Behnke went live to share their real-world experiences with large-scale tech adoption—what worked, what didn’t, and what they wish they’d known before starting.  

Whether you’re mid-rollout or just thinking about working with new tools, this session is packed with practical insights.   

Also this month:  

🤖 Marketing with Robots: Pros and Cons of AI  

AI has been top of mind for anyone in or around marketing over the last few years. ChatGPT copy and generated ads have earned their fair share of lovers and haters across the board, but its use cases aren’t quite so simple.   

Learn more about the good, the bad, and the questionable of AI marketing in our latest blog.   

🧠 Should AI Be Used in Threat Detection? 

More than just writing your emails, AI has also been playing a bigger and bigger role in cybersecurity. With the ability to catch threats before humans can, these tools can give teams a major head start in addressing cyber risks.   

 But some business leaders are still skeptical about handing over such a vital job to bots. In our recent blog, we’re diving into how AI detection works, the role humans need to play, and what experts from cybersecurity and IT are saying about it. 

Upcoming Webinar: The Keys to Manufacturing Cybersecurity 

🗓️ Wednesday, May 29 at 1 PM CT 

Cybersecurity is one of the leading causes of downtime in the manufacturing industry. In this live session, compliance and cybersecurity experts are taking an industry-specific look at risk mitigation, CMMC and other compliance guidelines, and proven cyber safety strategies.  

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