The Edge: Business Tech Newsletter - October 2025

The Edge: Business Tech Newsletter - October 2025

Welcome to The Edge—your go-to for the latest insights on AI, cybersecurity, marketing, IT, and more. Subscribe to get our complete newsletter delivered straight to your inbox. 

3 Quick Headlines 

🗣 Deep-fake voice scam targets cybersecurity execs 

⚠️ AWS outage shuts down major companies 

📈 Global stock markets reach record highs 

You’re Invited: Join Our Executive Roundtable 

70% of business transformation efforts fail due to misalignment—and nearly one-third of employees say change isn’t communicated clearly within their organizations. 

So how can businesses bridge that gap? 

We’re bringing together four of our executive leaders for a candid discussion on what it really takes to align leadership, strategy, and culture during times of rapid change. 

Join us for a live discussion and Q&A on organizational change, aligning teams, and looking ahead to 2026.  

Save your spot!

What’s Next for Marketing in 2026?  

The future of marketing isn’t about chasing trends; it’s about leading the conversation. 

From AI-driven campaigns to immersive brand experiences, both marketing strategy and the technology behind it are evolving faster than ever. With savvier audiences, fragmented platforms, and competition moving at record speed, staying ahead means more than keeping up—it means anticipating what’s next. 

We’ve identified some of the biggest forces set to shape marketing in 2026, from advanced AI integrations and hyper-personalization to evolving video formats and social commerce. 

Read the full blog to explore what’s ahead and get a head start on your planning for the year to come. 

The Reality of AI in Business 

Earlier this month, our AI leadership team sat down to discuss the reality of AI in business—what’s working, what isn’t, and what organizations need to know before diving in. 

While many businesses are investing heavily in AI, few are seeing consistent results. The truth? AI isn’t a cheat code. Implementation is complex, and the playbook is still being written. 

In this candid conversation, our experts shared what they’ve learned from real-world applications of AI, and how companies can use it to drive meaningful, measurable outcomes. 

Explore Insights from Impact 

🏷️ Gen Z Consumer Behavior and Shopping Habits 

🎯 Identifying Customer Experience Pain Points and How to Solve Them 

⚠️ 5 Types of Malicious Code 

🏥 5 Examples of Smart Technology and AI in Healthcare 

👾  How Long Does It Take to Learn Cybersecurity?  

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