Rithum's December Newsletter
This month, we’re spotlighting how Cotton On scaled their marketplace product range by 300% and unpacking the three biggest shifts reshaping Black Friday (and what those changes mean for you).Accenture has the answers to your big questions around AI agents and GEO, and our industry survey has uncovered the hidden customer-journey fractures that quietly drain revenue. Read on for all that, and for details on upcoming Rithum events, our latest product showcase, and takeaways Rithum LIVE!
⭐️ How Cotton On increased their marketplace product range by 300%: For Australian fashion and lifestyle retailer Cotton On Group , expanding into new marketplaces used to be cumbersome. They needed a solution that could automate category mapping, scale integrations, and work in sync with their growing needs. Read more.
🛍️ What $1.5B in Cyber 5 sales reveal: the 3 shifts defining 2025’s Black Friday: This year’s Cyber 5 sales made one thing clear: peak season is shifting in real time. With more than $1.5B flowing through the Rithum platform, we have a front row to the dramatic changes in how shoppers browse, buy, and move across channels. Read more.
🤖 AI agents, monetization, and the future of GEO: A Q&A with Accenture Song: You’ve got questions about Generative Engine Optimization (GEO), AI bias, agent monetization, liability, and what commerce looks like when the product page isn’t the final destination. Accenture Song —the world’s largest tech-powered creative group—has answers. Read more.
📈 Your customer journey is leaking revenue. Here’s how to fix it: From broken links to checkout failures and costly returns, your customer journey may be costing more than you expect. Get details on the top breakdowns that are draining performance (and hurting conversions) and how you can fix the gaps. Read more.
✨ 5 big moments from Rithum LIVE: What retailers and brands are doing differently in 2026: #RithumLIVE brought together the biggest names in commerce: Target, Walmart, Macy’s, Amazon, Accenture, and more, to uncover what’s next. Here are the some of the biggest moments from this powerhouse event. Read more.
📍Going to NRF ‘26?
Escape the NRF show floor and step into one of Manhattan’s most stylish destinations. Join Rithum for an invite-only happy hour at STK Midtown, where modern elegance meets vibrant energy—perfect for meaningful networking and relaxed conversation. Get on the list here.
📍Rithum Pulse: Q4 Product Showcase
Watch the recording from our Rithum Pulse: Q4 Product Showcase webinar, where we walked through our latest innovations designed to save you time, reduce complexity, and unlock new growth opportunities. Watch now.
📍Miss Rithum LIVE?
Catch the insights, innovations, and expert sessions you may have missed—now available to stream on demand. Check out some of the most popular keynote sessions from industry leaders including Walmart, Zalando, Amazon, Accenture Song, and more. Learn more.
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