Troy Ruhanen interview | Arthur Sadoun on Publicis’ 100th year | Ritson on scam ads
Omnicom’s big rethink: Troy Ruhanen says the DDB/FCB/MullenLowe axe is about relevance, not legacy.
Publicis’ reality check: Arthur Sadoun argues investors have officially ended the classic holding-company era.
Rising stars: The Drum unveils its Class of 2025, the agencies defining the next wave of growth.
Indies matter: Rethink’s Aaron Starkman explains why independent shops matter more than ever.
Wrapped gets personal: Inside Spotify Wrapped 2025, a data diary that turns listening habits into storytelling.
Ritson on scam ads: Mark Ritson says Martin Lewis shouldn’t be the only one calling out Meta’s scam-ad problem.
Omnicom’s Troy Ruhanen: DDB axe & agency restructure based on ‘relevance, not legacy’
The Omnicom Advertising chief explains why BBDO, TBWA and McCann will anchor the group’s creative offering as DDB, FCB and MullenLowe are retired by 2026.
Arthur Sadoun: ‘Investors have ended the legacy holding company landscape as we knew it’
As Publicis Groupe marks its hundredth year with a sweeping new film just as the ink dries on Omnicom’s takeover of IPG, Arthur Sadoun says the ad industry is entering “a new paradigm” shaped by investors, AI and a very different competitive order.
The Drum Honors class of 2025: This year’s newly Recommended agencies
From international network powerhouses to inspiring indies, we introduce you to this year’s crop of freshly Recommended agencies.
‘Holding companies, stop calling us’: Rethink’s Aaron Starkman on why indies matter more than ever
With Omnicom’s acquisition of IPG and WPP’s leadership overhaul reshaping the holding company landscape, Rethink’s Aaron Starkman argues that indies now offer something the giants cannot: a model that protects creativity, people and brand integrity at a time when the big groups are undermining their own.
Inside the most ambitious, interactive and social Spotify Wrapped yet
The streamer’s UK marketing lead gives us the lowdown on all the Easter eggs in this year’s hotly-awaited campaign.
WPP is out of the FTSE 100. The M&S playbook might show how it can get back in
WPP’s annus horribilis is ending with another blow - it’s been relegated from the FTSE 100. Greensquare’s Barry Dudley draws an unlikely parallel to the comeback story of M&S that might give CEO Cindy Rose hope that it can make a return.
Mark Ritson: Martin Lewis shouldn’t be alone in calling out Meta’s lucrative scam ads
When even the UK’s most trusted ‘money man’ has to put out videos disavowing social media ad scams, you know you’re just seeing the tip of the iceberg. Following reports 10% of Meta’s ad revenue comes from such ads, an incensed Mark Ritson asks why marketers are not holding Meta to account.
Burda Media Poland’s CEO on rebuilding media mid-flight
Digital media consultant Mark Challinor continues the News Horizons series, which features interviews with the people shaping tomorrow’s media. Today, he talks to Maciej Klepacki, CEO of Burda Media, about its transformation process.
These are the 50 best Christmas ads of all time. Now, which is your favorite?
From Amazon to Apple to John Lewis, The Drum has compiled the definitive list of festive classics and it’s up to you to decide which is the best Christmas ad ever.