Meta Elevate

Founder Keisha Bailey, of Profit Jumpstarter Media has a clear message: if you want your business to last, you have to understand how your money moves. Not just the hustle. Not just the work. The numbers. In this reel, Keisha breaks down the mindset shifts every entrepreneur needs around money, and the financial habits that matter at every stage of business. 📌 Save this for your next money check-in and follow Profit Jumpstarter at https://lnkd.in/gMWhsimF for more tips on leveling up your financial literacy.

After managing billion-dollar portfolios in the global finance industry, Keisha Bailey, saw a different kind of challenge — one closer to home. “Access to financial literacy was the missing link holding many back from building wealth,” she says. That realization inspired her to launch Profit Jumpstarter Media, a media platform reshaping how people across the Caribbean and the diaspora learn about money. From digital articles to social content to published books, Profit Jumpstarter makes it simple for everyday people to understand and apply real-world financial concepts. “We break down complex financial topics like investing, saving, and wealth-building into relatable lessons that inspire confidence and encourage informed decision-making,” Keisha shares. “When people understand how money works, they can take control of their financial future.” That clarity is at the core of her book, Get Serious About Wealth, written to reflect the unique financial realities of Caribbean communities. Using plain language, real-life examples, and practical strategies, Keisha helps readers shift their mindset and build confidence, no matter where they’re starting from. And social media has been a key tool in her teaching toolkit. “I love using Reels and Stories to share bite-sized financial lessons — from how to start investing to what’s happening in the markets. It’s rewarding when someone messages me saying, ‘Now I finally get it!’ That’s the impact I aim for.” Through Meta Ads, she’s also grown her reach across the Caribbean and diaspora, building not just a following — but a movement. Looking ahead, Keisha is focused on scaling her impact through storytelling. From financial commentary and market news to real-life stories that show how wealth is built, Profit Jumpstarter is becoming a go-to source for smart, trustworthy financial education. 📲 Follow Profit Jumpstarter at https://lnkd.in/gMWhsimF for their tips on how to make smarter money decisions — and build wealth, one practical step at a time.

When we last connected with Jesse Íñiguez of Back of the Yards Coffee Co., his coffeehouse was already more than just a coffee shop — it was a community anchor. Now, the team is building on that foundation in a big way. This past year marked a major milestone — the opening of a new location inside the historic Goldblatt’s building on the southwest side of Chicago. “Beyond being a coffeehouse, this space represents resilience, community, and connection,” Jesse shared. It’s a full-circle moment for the brand, rooted in the same neighborhood where the idea first began. Since opening their doors, the space has become a hub for intentional community gatherings — Senior Mondays, community Pilates, brunch with live music, and the return of their beloved Story Time series in partnership with the local library. Whether it’s wellness or joy or a warm cup of coffee, the coffeehouse is delivering it with care. The story doesn’t stop in Chicago. Back of the Yards Coffee is set to open two new coffeehouses — one in Pilsen, Chicago, and another all the way in Guadalajara, Mexico, marking their first international expansion. Both spaces will continue to celebrate Latin American culture and connection, through exceptional coffee and welcoming community energy. And as they grow, social media continues to be one of their strongest tools. “Reels have been a great asset for us, allowing us to reach new audiences and show more people how we bring communities together through coffee,” Jesse said. The brand also leaned into Instagram’s collaboration feature to partner with local businesses and tap into shared audiences — growing their following by 50% over the past year. For Jesse, the key to community-building through content is simple: “Consistency and authenticity are everything. Showing up regularly and sharing genuine stories is how you grow organically.” ☕️ From Chicago to Guadalajara, Back of the Yards Coffee is just getting started. 📲 Follow them at https://lnkd.in/gNyn82eX to stay tapped in with every new blend, new location, and new reason to gather.

Jill Johnson, co-founder and CEO of Institute for Entrepreneurial Leadership (IFEL), has helped entrepreneurs gain access to the knowledge, networks, and capital they need since 2002. Her biggest lesson? 👉🏾 Your network is the key driver of access. Watch to find out the key differences between “networking” and “being networked” along with Jill’s top tips to building deep, mutually beneficial relationships. ↗️ Share this with an entrepreneur who needs it and follow instagram.com/weareifel for more ways to grow with access.

When Jill Johnson co-founded the Institute for Entrepreneurial Leadership (IFEL) with her father, Dr. Henry C. Johnson, she combined a family legacy of entrepreneurship with her own experiences from the world of investment banking and capital raising during the dotcom boom. Her parents had spent over 20 years running a newspaper publishing company, including a minority business journal. Jill and her father wanted to open doors that they felt had been closed to them. Together, they envisioned an organization that could connect entrepreneurs to the knowledge, networks, and capital they need to succeed. Today, IFEL is that and so much more. Through programs like Small Businesses Need Us and Pipeline Angels, IFEL activates people willing and able to provide expertise, capital, or connections and facilitates relationship building with the entrepreneurs in the IFEL community. "In 2024, our Small Businesses Need Us volunteers provided over $1 million in expertise to entrepreneurs across our network and we introduced nearly 400 investors, allies, and business executives to entrepreneurs with whom they would not have otherwise been connected," Jill shared. This is how IFEL helps small business owners, entrepreneurs, and founders gain access to the resources that fuel growth. And Instagram plays a key role in amplifying these connections. IFEL connects with a broad ecosystem of entrepreneurs, investors, volunteers, and partners — and Reels have become one of their most powerful storytelling tools. "These short, engaging videos resonate not only with small business owners and founders, but also with our corporate, institutional, higher education, and community partners, as well as the business professionals who volunteer their time and expertise and investors who are looking for opportunities. Reels make it possible for each of these audiences to understand why our mission matters, feel inspired to be part of the solution, and see how their actions can make a difference." 📲 Follow https://lnkd.in/g7wjSQc6 to learn more about the entrepreneurs they champion and the opportunities they have for you to get involved.

Lamar Tyler of Traffic Sales and Profit built a massive community on Facebook Groups, something he says every business owner should focus on. And it all comes down to 4 C’s: 👉🏾 Content 👉🏾 Consistency 👉🏾 Creativity 👉🏾 Culture We asked him to break down how he leveraged each pillar to grow his brand so you could grab the blueprint. Head here for more tips on starting your own Facebook Group: https://lnkd.in/gwjmKm2A

When Lamar Tyler launched Traffic Sales and Profit back in 2015, it began as a natural progression of the success he’d already built through his blog, Black and Married With Kids. “The audience saw us grow from a blog to a business with employees… eventually they started to ask if we could show them how to grow a business too.” It’s since grown into a powerful resource for business owners, helping fund entrepreneurs at various stages of their businesses. “We created the TSP Ascension Ladder to guide entrepreneurs from under $100K to over $1M+ with the right support at every step.” For early-stage startups, TSP Propel provides action plans and accountability pods to drive growth. For more established businesses, TSP Mastermind and TSP Collaborative focus on one-to-one coaching and learning to scale through highly developed teams and processes. “Clients like EFS GROUP, PLLC have grown into multiple seven-figure businesses and are moving towards the eight-figure milestone.” As a brand initially sparked by connecting with a digital community, TSP continues to show up consistently across socials; sharing tips on business growth, marketing, leadership, and more. “When it comes to content creation, we stay intentional, strategic, and consistent,” Lamar says. “We batch and schedule content ahead of time. This keeps our feed active even on busy days and frees us to focus on strategy.” Lamar says they love using Stories to share authentic moments and Reels to deliver shareable, high-value insights, but understanding what resonates with their audience most is the most important part of the approach. “That guides everything we create…Real talk and actionable tips that our audience can implement right away.” Looking ahead, Lamar says followers can look forward to more hands-on support, actionable strategies, and making global impact with events in the UK and Ghana in 2026. “We’re rolling out new intensives, live events, and exclusive trainings designed to help entrepreneurs grow faster and smarter.” 📲 To start turning your knowledge into profit, be sure to follow them at https://lnkd.in/gQkeE-gq

Founder Angelina Darrisaw of C-Suite Coach breaks it down – if your business has a mission, people need to see it and hear about it. Not once a month. Not only when you launch. Consistently. Whether it’s Reels, Stories, or just showing up and sharing your “why,” your content is how people find you, trust you, and buy from you. This is your reminder to post with purpose. Follow https://lnkd.in/gD_MR3am for more leadership tips.

What’s working on Instagram right now? We caught up with Meta’s Natasha DesRuisseaux, who leads Emerging Creators on the Partnerships team, right after her panel at the #BBRBeautySummit in NYC to give you all the tea. From what consistency really looks like in 2025, to the truth about shadow banning, to new apps Meta just dropped — Natasha shared key tips business owners and creators need to hear. Let us know which tip hit for you.

The difference between a surviving business and a thriving one is often great leadership. And for Angelina Darrisaw, CEO of C-Suite Coach, providing support for emerging leaders is the key to bridging that gap. “Executive coaching was the most transformative tool for me in navigating workplace challenges,” Angelina explains. Offering leadership coaching services and talent development programs, she says her goal is to empower leaders to find purpose. One of her most successful partnerships was with a Fortune 500 retailer going through large-scale change. “By equipping them with tools to navigate conflict and build career momentum, we’ve seen 95% of participants successfully implement action plans that led to measurable growth and advancement,” she shares. While they provide support across teams and organizations, they also take a 1-on-1 approach with targeted coaching. “These stories remind us that with the right support, transformation is absolutely possible, regardless of whether you're leading at scale or navigating day-to-day challenges.” And with an important focus on effective team management, connecting through social media is an integral part of the brand. Particularly through platforms like Instagram. “As a company focused on workplace coaching and development, it’s important for us to meet people where they are,” she says. “Our favorite features are Instagram Stories with emoji reactions because we’re able to get quick insights from followers and engage in deeper conversations.” Looking ahead, Angelina says the brand is focused on creating conversations around building better workplaces through webinars, fireside chats and sharing useful insights. “You can expect more thought leadership on how individuals and organizations can drive meaningful change.” To stay tapped into C-Suite’s leadership resources follow them at https://lnkd.in/gD_MR3am.