Adaptive Ecommerce Platforms

Andy D., #Feedonomics Global Dir of Sales & I discuss their great platform for #marketplace & other #ecommerce #channel integration and product feed management & synchronization / syndication. Over 30% of the Internet Retailer 1000 brands use Feedonomics for channel management. Their platform enables additional sales channels by integrating into #marketplaces like #Amazon, #Walmart, Target+, eBay, #TikTok, Facebook, Google Shopping & 300 other platforms. Data can be imported from ecommerce, PIM, OMS, ERP, etc. platforms via URL, SFTP, API & other tools. Even though Feedonomics is owned by BigCommerce, they have import connectors for #Shopify, Adobe Commerce / Magento, Woo Commerce, Salesforce Commerce Cloud & other ecom platforms. In addition to product information (title, description, categorization, keywords, attributes, etc.), the platform also synchronizes dynamic information like pricing, inventory & orders. It also optimizes each channel for the best merchandising (tuned for each platform), pricing, advertising, etc. Maximizing ad ROAS is growing in importance as SEM costs increase & the number of retail media networks explode. Feedonomics supports 4 main categories of channels: marketplaces, social, advertising & affiliate networks.  Clients span retail, technology, CPG, food & beverage, and professional services industries. Example clients include Dell, Samsung, Allbirds, PUMA & Fox Racing. Amazon Today is an example fast growing channel for brick & mortar retailers. Feedonomics will synchronize a retailer’s in-store inventory & pricing to Amazon for #AmazonPrime same-day delivery using Amazon’s last-mile fulfillment network. In-store pickup via #AmazonToday can also drive foot-traffic for additional brick & mortar sales. They use a phrase “Feedprint” which combines the number of channels fed with the number of products availability per channel. Clients average 15.5% feedprint growth from 11.7% channel expansion & 3.4% product growth per channel. Feedonomics customers on marketplaces grow 2x more than the ecommerce growth rate (20.5%). Marketplace revenue distribution is: Amazon 56%, Target+ 20%, eBay 10%, Walmart 8%, Meta 4%, & TikTok 2% (rapidly growing). RMW Commerce found that “customers use an average of 6 touchpoints, with 50% regularly using more than 4. … By expanding to 3 or more channels, companies can boost their order rate by a substantial 494%.” See also my video post with BigCommerce VP of Enterprise Sales, Thom Armstrong (at The Lead Summit) about their great #ecommerce platform: https://lnkd.in/dDnAPmCA To learn more about ecommerce & marketplaces, follow McFadyen Digital.

For years, true personalization in ecommerce felt out of reach, too complex, too reliant on massive data infrastructure But in 2025, it’s not just possible, it’s expected * Customer Data Platforms (CDPs) can now unify behavioral, transactional, and anonymous data to recognize visitors in real-time and dynamically segment audiences. * Generative AI builds on that foundation, automating hyper-personalized product recommendations, emails, and even entire storefronts tailored to browsing habits, purchase history, and preferences * Today’s ecommerce personalization means: individualized landing pages, AI chat that understands customer intent, and product suggestions that evolve with each click Brands are no longer optimizing for demographics, they’re creating a “segment of one” The results? Higher conversion rates, deeper customer retention, and a distinct competitive advantage But unlocking this requires more than tech; it demands a strategic approach to data, tools, and team readiness Are you leveraging personalization as a growth engine?