How Technology Transforms Creative Processes

Did OpenAI just kill the careers of designers and illustrators? I see a lot of these posts with this claim 👆 , so here's my take 👇 OpenAI recently introduced a new image generation model as a part of GPT-4o, combining remarkable capabilities in text and image generation. We have all tried Studio Ghibli styles at this point for our personal images (Huge fan!) Truth: It will disrupt careers and transform the creative landscape! However, claiming this advancement "kills" careers misses a crucial point: tools enhance creativity; they rarely replace it outright. This new model can create stunning visuals in seconds. It can mimic styles, generate ideas, and produce high-quality work. The speed and efficiency are unmatched. This shift has left many designers feeling threatened. Job security is at risk. Many wonder if their skills will still be valued. I call it the "Creative Disruption Effect". This powerful change impacts the art world in five critical ways: → Accessibility: Everyone can create art now. → Quality: AI produces high-quality images fast. → Variety: Countless styles and options are available. → Cost: Cheaper alternatives to hiring artists. → Competition: More creators in the market. Each of these elements brings challenges. • Increased accessibility = "Oversaturation" • Quality without effort = "Devaluation" • Endless variety = "Confusion" • Lower costs = "Reduced earnings" • More competition = "Struggle for visibility" Here’s how to thrive in this new world: 1/ Embrace technology: ↳ Learn to use AI tools to enhance your work  ↳ Combine your creativity with AI’s power 2/ Focus on storytelling: ↳ Create art with a unique narrative  ↳ Connect with your audience on a deeper level 3/ Build a personal brand: ↳ Showcase your style and personality ↳ Stand out in a crowded market 4/ Collaborate: ↳ Work with other artists and tech experts. ↳ Create something new and exciting 5/ Keep learning: ↳ Stay updated on trends and tools ↳ Make YOU + AI your personal brand! The future belongs not to AI alone, but to those who best leverage the collaboration between "human ingenuity" and "artificial intelligence"

3 AM Burps & AI Surprises: My New Creative Process? It's 3 am. The rhythmic patting on the back, the softest of burps, and finally, that moment of stillness before gently placing our little one back in the crib. In the quiet darkness, a thought sparked: let's see what AI can do. So, fueled by lukewarm tea and sleep deprivation, I asked Gemini to create some campaign visuals for a luxury hand cream brand I just conjured up - "divyam" (clearly, 3 am isn't my creative peak!). Honestly? What came back blew my mind. (See the images below!) The sheer speed and visual quality are astonishing. Implications for the Ad Industry: Rapid Prototyping & Concept Exploration: Imagine the possibilities for brainstorming and quickly visualizing campaign ideas. Forget lengthy photoshoots for initial concepts – AI can generate a multitude of options in minutes, allowing for faster iteration and client feedback. Democratization of Visual Content: While the human creative eye and strategic thinking remain crucial, AI tools can empower smaller businesses and individuals to create compelling visuals without the immediate need for extensive resources. Focus on Strategy & Brand Narrative: As AI handles some of the heavy lifting in visual creation, creative professionals can focus more on the core strategy, brand storytelling, and the emotional connection with the target audience. Personalized & Dynamic Advertising: The potential for generating highly personalized ad creatives based on user data could become even more powerful and efficient. The Evolving Role of the Creative Team: The skills required in the ad industry will continue to evolve. Understanding and leveraging AI tools will become increasingly essential, shifting the focus towards curation, strategic direction, and ensuring brand consistency. This little 3 am experiment has certainly given me food for thought. The creative landscape is shifting, and the tools at our disposal are becoming incredibly powerful. It's not about replacing human creativity, but augmenting it in ways we're only beginning to understand.

Designers are going to be replaced, but not by AI. They're being replaced by the designers using AI. Here's what I'm seeing: → Half the design community is panicking about AI taking their jobs. → The other half is trying to use it for everything and getting frustrated with mediocre results. Both groups are missing the point. I spent the last couple of years finding new ways to leverage AI in my design workflow—from research and rapid concepting to iteration and copy refinement. Some attempts were game-changing. Others were complete disasters. The breakthrough was when I stopped asking "Can AI do this?" and started asking "Should AI do this?" AI can either amplify your creativity or replace it—the key is distinguishing what needs to stay human from what can be enhanced by AI. Here's the partnership model that's transformed how our team works: AI excels at: → Ideation volume: Generate 50 layout variations in minutes → Content creation: Draft copy, headlines, microcopy at scale → Asset production: Icons, illustrations, stock photo alternatives → Pattern recognition: Analyze user data for insights → Repetitive tasks: Resizing, formatting, batch operations Humans excel at: → Strategic thinking: Understanding business context and user needs → Emotional intelligence: Crafting experiences that resonate deeply → Judgment calls: Knowing when to break conventions → Stakeholder dynamics: Reading the room, building consensus → Quality curation: Distinguishing good ideas from great ones Perfecting the human+AI partnership: 1. 𝗟𝗲𝘁 𝗔𝗜 𝗵𝗮𝗻𝗱𝗹𝗲 𝘁𝗵𝗲 𝘃𝗼𝗹𝘂𝗺𝗲 𝘄𝗵𝗶𝗹𝗲 𝘆𝗼𝘂 𝗵𝗮𝗻𝗱𝗹𝗲 𝘁𝗵𝗲 𝘃𝗶𝘀𝗶𝗼𝗻. Start with AI for rapid iteration, then apply human judgment to select and refine. 2. 𝗨𝘀𝗲 𝗔𝗜 𝗳𝗼𝗿 𝗱𝗶𝘃𝗲𝗿𝗴𝗲𝗻𝘁 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗮𝗻𝗱 𝗵𝘂𝗺𝗮𝗻𝘀 𝗳𝗼𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝗴𝗲𝗻𝘁 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀. Let AI explore possibilities you wouldn't consider. Use human intuition to choose the right direction. 3. 𝗨𝘀𝗲 𝗔𝗜 𝘁𝗼 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝘄𝗵𝗶𝗹𝗲 𝗵𝘂𝗺𝗮𝗻𝘀 𝗱𝗲𝗳𝗶𝗻𝗲 𝗾𝘂𝗮𝗹𝗶𝘁𝘆. Speed up the creation process, but never skip the critical evaluation phase. 4. 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝘁𝗵𝗲 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲, 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲 𝘁𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁. Use AI for templates and patterns. Reserve human creativity for moments that matter most. AI isn't a threat, nor is it a magic solution. Think of it as an enthusiastic design intern—incredibly fast, eager to help, but needs clear direction and oversight. How are you currently using AI in your design workflow? #uxdesign #ai ——— 👋 Hi, I’m Dane—I like to gush about UX and branding. ❤️ Found this helpful? Dropping a like would be 🔥. 🔄 Share to help others (or for easy access later). ➕ Follow for more like this delivered to your feed every day.

I've created 4 brands using AI and shared them on LinkedIn. Here's why I did it, and what it taught me: Since childhood, my imagination has been my playground, my workshop, my world. That instinct to build, invent, and explore has remained integral to my creative growth to this day. Today, my work with AI represents the next step in my journey—but with new tools and bigger canvases. This exploration isn’t about technology for its own sake, but about expanding the reach of human potential. Over the past six weeks, I’ve developed four speculative brand experiments, all using AI—(森)MORI™, Artificial Material™, AR4™ and Yikoshi™. These projects aren’t endpoints—they’re each living experiments in the creative partnership between human imagination and machine intelligence. They exist not to be perfect, but to move the conversation—and the craft—forward. I’ve learned valuable lessons I could not have learned without creating and sharing these experiments on LinkedIn—openly, freely and in their raw form. Here's what it taught me: ✨ I believe now, more than ever, the human imagination will endure. → AI doesn’t replace the creative spirit—it stretches it. Challenges it. Sharpens it. Invites us to imagine what could be. 🤝 AI multiplies human potential. → AI's true power isn’t in automation—it’s in unlocking human potential. When integrated with intention, AI becomes a catalyst for vision, collaboration, and amplified human growth. 🛠 AI is a new kind of creative process. → It’s as multidisciplinary as filmmaking, architecture, or theater. You need direction, curation, and emotional intent. It’s not a button. It’s a process. 🎯 Every input matters. → In this space, the human is still the driver. The quality of the output is directly linked to the clarity of vision behind it. AI can scale ideas—but it can’t invent purpose. That’s the work of human vision and intent. 🗣 Experiments with AI belong in public—not locked away on hard drives. → I’ve made a personal commitment to share my process openly—not for validation, but to invite dialogue, welcome critique, and evolve ideas in real time. The more we share, the more diverse, thoughtful, and ethical this space becomes. ✍️ At its core, AI is a communication discipline. → It demands clarity of thought. Every prompt is a test of how well you understand your own vision. Using AI has forced me to codify my imagination, articulate intent, and align every creative decision with purpose on a deeper level than ever before. It taught me not just to create—but to define. These four projects were just the beginning. I'll continue to experiment, to share, and to collaborate—with anyone who believes in a future where technology supports our potential, not replaces it. AI is powerful. But human imagination is, and always will be, the force that drives us forward. 👉 View each experiment in detail https://lnkd.in/g4Keuwud #AIandCreativity #OpenCreativity #HumanImagination #AIThinking

At the Dubai Art Museum, an AI tool interprets static art and dynamically converts it into animated sequences. Here’s a deeper dive into how it works and the potential transformations it heralds for the art world: 🔍 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲: The AI system employed uses machine learning to analyze elements of drawings - such as line work, color, and form - to generate animated actions that remain true to the original artistic intent. It utilizes advanced algorithms capable of understanding and predicting movement, bringing a fluid, lifelike quality to static images. 🚀 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐔𝐬𝐞 𝐂𝐚𝐬𝐞𝐬 - Educational Tools: Animating historical or scientific concepts in textbooks could revolutionize learning, making abstract or complex ideas easier to understand through visual storytelling. - Interactive Art Exhibits: Museums could offer visitors a more immersive experience by allowing them to see art come to life, enhancing engagement and appreciation. - Film and Media Production: Filmmakers and content creators can use this technology to speed up the animation process, adding depth to scenes with historically accurate or artistically enhanced animations. Like any other technology, there are pros and cons worth considering. 𝐏𝐫𝐨𝐬 - Enhanced Creativity: Artists can explore new forms of expression and reach wider audiences through animated representations of their work. - Accessibility: Makes art more interactive and understandable, potentially attracting a younger, more tech-savvy audience. - Innovation in Artistic Production: Reduces the time and cost associated with traditional animation techniques, allowing for quicker turnaround on projects. 𝐂𝐨𝐧𝐬 - Authenticity Concerns: There's a debate about whether AI-generated animations retain the emotional depth and authenticity of artist-driven works. - Over reliance on Technology: Could discourage traditional skills and techniques that have defined artistic creation for centuries. - Privacy and Data Security: Using AI in art raises concerns about the use and misuse of personal data, especially when it comes to replicating an artist’s style or personal works. 🗣️ What's Your Take? Do you think AI will enrich the artistic landscape, or could it overshadow the human touch that is central to art? #innovation #technology #future #management #startups

Heading to Cannes? Here’s What 200 CMOs Reveal About the Creative Revolution. The Croisette conversations this year won't just be about award-winning campaigns - they'll be about how GenAI is fundamentally reshaping creative work. Where Creative Meets Scale: Our latest CMO survey shows content creation has moved beyond pilots. Text and image generation are now scaled across most organizations, but here's the Cannes-worthy trend: video generation is the next creative frontier. 30% of CMOs identify immersive formats as their priority investment area - the leading edge of what's coming. Think about it - we're watching Google use AI to reimagine "Wizard of Oz" for the Las Vegas Sphere, upscaling to 16K and creating new immersive scenes while preserving the original magic. This isn't future tech; it's happening now. What This Means for Creative Teams: ▪️ Micro-segmented storytelling is becoming economically viable ▪️ Creative cycles are compressing from weeks to days ▪️ The line between production and post-production is disappearing ▪️ Personalization can now happen at the visual narrative level, not just copy The Cannes Reality Check: While 71% of CMOs are investing $10M+ in GenAI, measurement ranks last in investment priorities. Either many have already figured out their measurement stack - or there's a blind spot forming as creative possibilities outpace proving mechanisms. My Cannes Prediction: The Lions that win in 2025 will showcase campaigns that blend human creativity with AI scale. The real conversations will be about breakthrough creative possibilities - with the practical questions about proving impact following close behind. What creative AI breakthroughs are you most excited to discuss? Check out the full report: https://lnkd.in/eVSuWxmi Thank you to my fellow authors Mark Abraham, Jessica Apotheker, David Edelman and Joanna Stringer. #CannesLions #CreativeTech #GenAI #MarketingInnovation 

In the Spotlight: How does AI transform the earliest stage of innovation – ideation? That is the guiding question explored in a new article by Christian Pescher and Gerard Tellis, recently published in the Journal of Product Innovation Management (JPIM). Their paper, titled “The Role of Artificial Intelligence in the Ideation Process,” offers a comprehensive review of how AI reshapes the front end of innovation – from identifying opportunities to generating and evaluating ideas. 🔍 Key takeaways: 1. Firm culture will become an even more critical driver of radical (vs. incremental) innovation in the age of AI. As AI increasingly mediates this relationship, managers should actively foster a culture that supports innovation. 2. AI enhances the speed, efficiency, and cost-effectiveness of ideation. Managers should leverage AI tools to accelerate and scale the ideation process – and stay adaptive as the technology evolves rapidly. 3. AI improves the average creativity of generated ideas, but research is conflicting on whether it enhances the creativity of top ideas. Until conclusive evidence shows otherwise, managers should continue to invest in exceptional human talent. 4. AI performs well in idea screening but still falls short in idea selection. To avoid overlooking high-potential concepts, firms should combine AI-driven insights with human judgment. 🚀 Although research on AI in ideation is still in its early stages, a clear and fast-growing research agenda is taking shape – signaling a transformative shift ahead. cc: Minu Kumar, Gerda Gemser, Ruby Lee, Luigi M. De Luca

As a CMO, one of my top priorities right now is working out what role AI will play in our marketing work at Google. In my experience, Creatives are always the first to play with new tools, and AI is the most exciting sandbox yet. I believe this moment could be a fundamental shift in how we create, allowing us to have impossible ideas and to do things we never could before. While it is still early days, we are already seeing AI revolutionise our workflows, whether it's saving us countless hours storyboarding with ImageFX, or generating 300 variations in one day of our Best Phones Forever spots, using AI to generate copy and visuals. AI can help us do creative testing way faster, or respond to a brief with lots of ideas (or help us organise all the ideas we had but never shipped). Building a culture of experimentation on my team has always been a top priority. Now everyone, regardless of their role on the team, can make things and bring their ideas to life. And the most important part is that humans are in control. We are still the ones calling the shots and making sure that the final work we put out into the world meets our high bar. AI just helps us get there faster, bolder, and with more fun toys along the way. Exciting times! I really enjoyed chatting with Fast Company and Jeff Beer about how my team is harnessing #AI across every stage of the creative process, from ideation to creation. Check out our full conversation & let me know how you’re using AI in your creative process: https://lnkd.in/gxvv2UBD

AI is set to supercharge content creation in 2025, offering creators unprecedented tools to amplify their productivity. As the digital landscape evolves, top creators are poised to harness AI's potential, revolutionizing their content production processes and output. Key AI-powered strategies for creators: 🎨 Idea Generation: AI-assisted brainstorming will become a game-changer, helping creators overcome creative blocks and generate a constant stream of fresh, engaging content concepts. By analyzing trends and user preferences, AI tools will suggest unique angles and topics tailored to each creator's niche. 📝 Content Optimization: AI-driven insights will revolutionize content optimization, allowing creators to fine-tune their work for maximum impact. From suggesting SEO-friendly headlines to recommending optimal posting times, AI will help creators reach wider audiences and boost engagement rates. 🎬 Video Production: AI will transform video creation by streamlining editing and post-production workflows. Creators will leverage AI to automate time-consuming tasks like color correction, audio syncing, and even generating B-roll footage, significantly reducing production time and costs. 🔊 Audio Enhancement: Podcasters and audio content creators will benefit from AI's ability to improve sound quality, remove background noise, and provide accurate transcriptions. This will not only enhance the listener experience but also make content more accessible and searchable. 📊 Performance Analytics: AI-powered analytics tools will offer creators unprecedented insights into their audience's behavior and preferences. By analyzing engagement patterns and content performance, AI will help creators make data-driven decisions to refine their content strategy and grow their following. While AI offers powerful tools to enhance creativity and productivity, it's crucial to remember that human creators must remain at the helm. AI should be viewed as a co-pilot, not the captain of the creative process. The unique perspectives, emotions, and experiences that human creators bring to their work are irreplaceable. Without the human touch, content risks becoming soulless and lacking the authenticity that truly resonates with audiences. By striking the right balance between AI assistance and human creativity, creators can produce content that is both efficient and emotionally engaging. #AICreativity #ContentCreation #HumanAICollaboration #DigitalInnovation #CreatorEconomy #AITools #AuthenticContent #CreativeTech #ContentStrategy #FutureOfCreation

Artificial intelligence (AI) is often discussed in terms of risks, but its positive impact, especially in enhancing creativity, is equally significant. In the Marvel Universe, AI aids characters like Tony Stark and Shuri in achieving remarkable innovations. In the real world, AI can similarly boost creative processes. Here are five ways AI does this: 1. Enhancing Ideas and Concepts: AI tools like ChatGPT help overcome creative blocks by offering insightful suggestions. These tools are best used not as sources of finalized ideas but as aids to develop and refine existing concepts. 2. Streamlining Creative Processes: AI can automate tasks, speeding up production and freeing up time for the creative aspects of projects. For example, AI in game development can identify bugs and performance issues far faster than humans, allowing developers to focus more on creative elements. 3. Providing New Perspectives: By analyzing data, AI can offer new insights that inspire creativity. Tools like Salesforce Einstein deliver real-time recommendations, simplifying decision-making processes. 4. Amplifying Human Creativity: AI-powered tools in music and other arts can work alongside humans to enhance their creative output. For instance, AI music software can suggest chords and beats, fostering new musical creations. 5. Enabling New Possibilities: AI takes on routine tasks, allowing humans to focus on innovation and self-expression. This not only improves current creative endeavors but also paves the way for new industries and achievements. The creative process originates in the human mind, with AI serving to enhance and refine ideas. As AI technology advances, embracing its potential to augment creativity could lead to achieving previously unimaginable goals. As Tony Stark said, "Sometimes you gotta run before you can walk. #ai #creativity #gamedev