Avoiding Email Marketing Pitfalls in Europe

Worst Email Newsletter Strategy = Subscribing People to Your Newsletter Without Asking Are you guilty of doing this? Because, TBH guys, it's happening a lot to me from people on this site. In the last month alone, I've found 10 email newsletters in my inbox from people I've interacted with on this site. I didn't sign up for these newsletters. I didn't express interest in learning more about their products or services. Yet, they'd taken the liberty to add me to their lists and begin sending me weekly newsletters and other marketing emails (some as frequently as daily). This is bad business practice for more than one reason. Primarily, you're violating the U.S. CAN-SPAM Act, a law the FTC has in place governing the use of commercial email. If you're reported for violating the rules outlined in the act, you can receive hefty penalties of up to $50,120 per incident. If the people you're emailing are in the EU or UK, you're violating GDPR rules, and can also get a hefty fine if reported. Besides costing you a pretty penny, sending people marketing emails and newsletters without their permission can get your email marked as spam. Have this happen too many times, and an email server can blacklist your domain. (Once that happens, it's a PITA to get whitelisted again). Lastly, it's just rude. If you want to build brand loyalty or encourage someone to do business with you, trust me when I say that inundating people with unwanted emails isn't the way to do it. Doing so demonstrates a complete lack of respect and zero commitment to customer service. Now that you know better, please do better. #EmailMarketing #Copywriting #EmailNewsletter

Can I send that cold marketing email without consent?   Just this month, I was asked the same question by three very different people: a general counsel, a privacy leader, and a head of marketing   And since it's a super common question, and one that holds up email marketing campaigns around the globe - we created the Email Marketing Compliance Guide.   Because when companies work across borders with privacy regulations like CAN-SPAM, GDPR, ePrivacy, CASL, Australia’s Spam Act, and Brazil’s LGPD, every country has a different take on what’s allowed.   Some say you need opt-in consent. Others say you don’t.   And then companies might question what even counts as a marketing email.   Yet if companies don’t understand global compliance rules as they enter new markets (or send marketing emails to the ones they already do business in), companies are risking more than just poor performance.   They could be violating the law.   And damaging consumer trust.   That's not a risk businesses can afford to take.   So we created the Email Marketing Compliance Guide to help companies guide decisions and answer questions on whether or not they can send that cold email.   Inside our guide, companies will get clarity on: ✔ Privacy laws and email marketing requirements across the US, Canada, EU, UK, Australia, and Brazil ✔ How to spot the differences between commercial and transactional messages ✔ Tips on consent requirements, opt-out rules, and how to avoid misleading email content ✔ Steps for creating a compliant email marketing program ✔ The importance of a preference center ✔ And more!   It’s written for marketers and leaders who need to move fast and stay compliant.   No guesswork. No fluff. Just clear, actionable guidance.   Whether your company is scaling into global markets or refining current email marketing programs, our guide will help you meet compliance obligations, respect your audience, and build trust.   And our Email Marketing Guide comes to you ungated. No name or email required.   Download it here today (no email required) https://lnkd.in/edJAW6WV ♻️ Share the guide with your marketing and privacy friends!

Friendly reminder to all brands using email scraping tools to make an extra dollar: This is ruining your deliverability reputation, probably costing you at least 20% of your email results, and you're putting people off by messaging them without consent. It takes 1-3 months to fix, and you don't want to do that in Q4 if you want strong results. Also, it's illegal in the EU. 4 reasons to avoid doing that and stick with the plan. 1. No legal basis: Regulators are cracking down on data processing without proper justification. 2. Weak security: Major fines are being issued for inadequate technical measures. 3. Risky Automation & AI: Using automated decision-making without human oversight is drawing penalties. Regulators have now made AI compliance a key focus. 4. Data Retention: Companies are being fined for not having clear data deletion policies and schedules. Here's a list of the latest penalties charged in September 2025 1. A Polish bank was fined over €4.3M for unlawfully scanning customer IDs. 2. An Estonian company got a €3M penalty after a data breach impacted 750,000 people. Consider this your good fortune approaching before it's too late. #GDPR #DataProtection #Privacy #Compliance #Fines #DataPrivacy