Creating Packages That Sell Consulting Services

Here's exactly why you keep hearing crickets when you're trying to sell your coaching or consulting services: Your offer is as generic as gas station coffee. Harsh? Maybe. But I've been there, and it's a hard truth we all need to hear. When I started, I thought a "flexible" offer would appeal to more people. Spoiler alert: It doesn't. Here's why: ➤ "I can help with anything" = "I'm not an expert in anything" ➤ One-size-fits-all approach = Fits no one perfectly ➤ Vague outcomes = No compelling reason to buy So, how do you fix this? 1. Identify ONE specific problem you solve best 2. Create & validate a step-by-step system to solve it 3. Package it into a clear, results-focused offer 4. Price it based on the outcome, not your time 5. Communicate the transformation, not just the benefits When I went from "I will build your website in 4 weeks." to "I help established coaches and consultants stuck in execution attract higher-paying clients in under six weeks by turning their expertise into a systematized program, without complex setups." Everything changed: ➤ Easier to explain what I do ➤ Clients could see themselves in the offer ➤ Higher perceived value = Higher prices ➤ More predictable results for clients Remember: People don't buy consulting or coaching. They buy outcomes. Enough with the insights; let's have some fun too. What's the worst offer you've ever seen? Share it below, and the one with the most likes will get a free consulting call with me to improve your offer. Pura Vida! Gabe - The Nomad Solopreneur

Are you a service business struggling to close deals? It's time to rethink your approach. Many service businesses excel in their areas of expertise—whether managing marketing strategy, handling financials, or providing specialized consulting. But when it comes to closing deals, there's a disconnect. Why? Clients don't buy your process. They buy results and value you bring them. Many businesses make the mistake of focusing too much on their expertise, making it harder for clients to say "yes." What if, instead, we shifted our mindset to focus on solving client problems creatively, anticipating needs before they even arise? That's where the magic happens. Enter productization. Productization transforms complex services into easy-to-buy packages, just like physical products. At Bolt Marketing, we've seen firsthand how this approach can streamline the sales process, turning expertise into structured offerings that are easy for clients to understand and purchase. This practice has added thousands in monthly revenue for our clients. Benefits of Productization: • Simplifies the sales process • Improves close rates • Helps leads qualify themselves • Enables upselling and downselling • Leaves room for custom quotes • Frees up time and bandwidth to focus on results Package Structure Wireframe Example: • Small: Basic access to expertise on a monthly or quarterly basis • Medium: Expertise + core services • Large: Premium access with expanded services • Custom: Tailored for larger clients with specific needs • A la carte: Add-ons that enhance core offerings Once your services are packaged, the next step is to fine-tune them to match specific client pain points. This could mean developing packages for a specific industry or experimenting with new offerings. The goal is for your client to say, "Wow! This feels like it was made just for me." While productizing services takes time, the payoff is worth it. You'll expedite your sales process, gain deeper clarity on client needs, and make it easier to train your team. Your offerings will always evolve, but by demystifying your service delivery, you'll create a clear path for clients to solve their problems—and for you to close more deals.