Building trust in transaction tracking tools

"More attribution data hasn't led to more confidence—it's created analysis paralysis." Last week, a $50M DTC brand confessed they're paying for 4 different attribution tools plus platform reporting. Still couldn't agree on which channels actually drove their holiday revenue. 🎯 Sound familiar? The typical e-commerce brand now tracks attribution through platform reporting, GA4, third-party MTA vendors, and "how did you hear about us" surveys. Each shows different numbers. Each has its own methodology. And reconciling them? Nearly impossible. Here's what we've been quietly building at SourceMedium.com... For the past year, we've been developing a completely different approach to multi-touch attribution. One that doesn't require another pixel. One that aggregates your existing tracking instead of adding to it. One that's already running across 10+ brands. The results? We've conducted side-by-side purchase journey data quality tests with alternative (much more expensive) solutions. What we found surprised even us: brands' own 1st party funnel data matched as closely as touchpoints collected by proprietary pixels. Let that sink in. Your existing data—properly aggregated—is just as good as those expensive black-box solutions. Our philosophy is simple: Aggregation over Addition 📊 Why add another pixel when you already have GA4, server-side CAPI, Shopify, and UTMs? We bring them together into one unified stream. Your Trusted Data as the Foundation 🎯 Built on the sources you already rely on—CAPI, GA4, enriched with your zero-party attribution data. A refreshing approach to blackbox solutions, offering full transparency on what's tracked and what isn't. Trust over Coverage ✅ 70% attribution you can verify beats 100% modeled data you can't. Especially when making million-dollar budget decisions. Transparency, Access, Full Customizability 🔍 Full BigQuery access to input and output data. Audit everything. Build custom models. Your data, your control. The attribution problem isn't about needing more data. It's about trusting the data you already have. I'll be sharing more about what we've learned from early beta customers in the coming days. Want to be among the first to see how we're solving attribution differently? Let's talk.

Speed looks impressive on a dashboard. Trust looks invisible until it is the only thing left standing. In my time watching systems rise and fall across blockchain, governance, and enterprise, one pattern keeps repeating: yesterday's flashy launch becomes tomorrow's cautionary tale if people cannot rely on the system without second guessing. ⚠️🔁 Here is why trust is the real benchmark: ✅ Reliability wins. People forgive slow features. They do not forgive surprises that break their workflow or money. 🔍 Predictability compounds. Predictable behavior from your product and your team turns first-time users into habitual users. 🛡️ Safety builds adoption. Clear governance, transparent incentives, and recoverable failure modes let partners and enterprises say yes. 🤝 Reputation outlasts velocity. Reputation is earned by consistency, not by hype. A quick builder checklist you can use today: • Track trust metrics, not just usage metrics. Examples: time to first value, repeat actions, governance participation, dispute rates. • Design for observable failure modes so partners can audit and accept risk. • Make promises you can keep and communicate those promises plainly. Plain language builds credibility. • Invest in education and onboarding. Trust is taught more than it is coded. Fast can win rounds. Trust wins decades. If you want something that lasts, build for the latter. 🔥 Share one sentence about a time trust saved or broke a project you care about. I will highlight the most useful examples. 👇

Rebuilding trust with tamper-proof traceability in supply chains PwC . Blockchain provides the ability to track any digital or physical product throughout its lifecycle. Blockchain is being rapidly adopted in Supply Chain to elevate trust in the digital ecosystem. Blockchain is ideal for enhancing track and traceability in supply chains due to its unique ability to provide transparency, security, and reliability. Its key feature, immutability, ensures that once data is recorded, it cannot be altered, offering a clear and tamper-proof record of every product’s journey. This is crucial in supply chains, where goods often pass through multiple stages, and an unchangeable history builds trust among participants. In industries like food, pharmaceuticals, and luxury goods, blockchain helps ensure product authenticity, prevent counterfeiting, and simplify compliance, making it an increasingly valuable tool for track and traceability in modern supply chains. Blockchain enhances supply chain traceability by offering an immutable, transparent, and decentralized system that ensures the integrity and security of product information. Its ability to provide real-time tracking, facilitate trust, and automate processes makes it a powerful tool for modernizing and safeguarding supply chains across industries. GS1 India Bijoy Peter Sachidanantham Swaminathan #supplychain #traceability #blockchain