How to Build Trust Between Client and Matchmaker

Most client relationships fail before they start. Here’s my system for building trust every time. But before that, let me give you a backstory first. When I started, I thought getting clients was a numbers game: • Send enough cold emails. • Get enough leads. • Seal enough deals. But it wasn’t long before I realized: That mindset was broken. And the results? • Mediocre work. • Short-term relationships. • No real connection. Then I flipped the script. I stopped treating clients like transactions. I started treating them like people. And everything changed. Think about the last time you felt truly understood: • Maybe it was a friend who listened - really listened. • Or a mentor who saw something in you that even you didn’t see. It felt good, didn’t it? • You felt valued. • You felt heard. Now imagine being a client. • You’re juggling problems. • Trying to grow. Trying to survive. And every service you’re offered feels… the same. Another one-size-fits-all solution. But then you meet someone different: 1. They ask questions no one else does. 2. They listen. 3. They take the time to understand your goals. And only then do they craft a solution that feels like it was made just for you. That’s when you know you’ve found someone good. This is what separates okay service providers from the ones people never stop recommending. And here's how I suggest you can be that person: Step 1 - Ask better questions. What’s their biggest pain point? What does success look like to them? Step 2 - Customize your approach. Forget cookie-cutter solutions. Show them you’ve built something with their needs in mind. Step 3 - Stay curious. Their business evolves. So should your understanding. So always try to learn more about them and their business. Always take the time to truly know your clients. Because that's when you solve real problems, and not just provide a service. And when they win? You win too. So stop chasing numbers. And start building relationships. It’s the fastest way to grow something real. —— ✍ Question: What’s one way you’ve built trust with your clients from day one? #Business #Founders #Contract #Law #entrepreneurs

From ₹3,000/month to Long-Term Trust — Here’s What Made the Difference My very first client paid me ₹3,000/month. Today, that same client trusts me enough to pay me many times more. But this growth didn’t happen overnight - it took a full year of consistent effort, care, and credibility. Here are 4 lessons I’ve learned about turning small beginnings into strong client relationships 👇 1. Do more than expected. Before you ask for anything, deliver value. Show them you're here to help, not just to earn. 2. Prove your impact. Let your work demonstrate how you can grow their business or life. Their growth reflects in yours. 3. Spot the real pain points. Go beyond the scope. Understand what’s really bothering them - and offer solutions that matter more than your current role. 4. Work like it’s your own. Put your heart into their project like it’s your personal mission. That’s how trust is built. 📸 The photo I’m sharing here? Just a quiet moment at a tea shop - where I reflected on how far this journey has come. Sometimes, the smallest start leads to the biggest transformation.

Stop being a vendor. Start being a partner. It's the key to becoming a trusted advisor and building lasting business relationships, and it won't cost you anything but your time. Many sales leaders and reps push products instead of building trust. When I first started in sales, I focused on numbers and quotas. I treated every client as a transaction. It wasn’t until I lost a big account that I realized my approach was all wrong. I started listening to my clients, understanding their needs, and offering tailored solutions. This shift transformed my relationships from transactional to strategic. By listening first, you show clients that you value their business and understand their challenges. Trust builds naturally from there. Avoid the trap of talking too much about your products. Instead, ask questions and listen carefully. Try this: In your next client meeting, spend the first 15 minutes just listening and asking open-ended questions. By doing this, you'll start building partnerships instead of just making sales. Remember, becoming a trusted advisor isn’t about selling more; it’s about selling smarter and building genuine trust.

Two things I’ve made non-negotiable: ✅ Early momentum ✅ Overcommunication 1. Early momentum The first 1–2 weeks of a client relationship set the tone. They’re watching closely, and they want to know they didn’t just hire another “we’ll get back to you in 30 days” agency. Quick wins and clear progress help build that trust right from the start. 2. Overcommunication Your client doesn’t see the 40 tabs you’ve got open, but they do see your Slack updates. If you don’t tell them what’s happening, they'll assume nothing is. I make sure we’re sending regular updates and quick wins so clients know we’re actively working behind the scenes. Remember, the client experience isn’t just about how much you do; it’s about how clearly you show the value. That’s how you turn one-time projects into long-term partnerships, not just monthly retainers.

One of the most valuable skills I learned as a 19 year-old missionary in Ukraine was how to quickly build a relationship of trust with someone I’ve just met. Now as a business owner, I’ve conducted thousands of clients consultations. This is what I’ve learned: 1. Learn their name (and use it) If you don’t know how to pronounce it, ask. Ask if they go by their full or shortened name (e.g., Mike or Michael) 2. Make it about them, not you People will trust you more the more they talk about themselves. 3. Listen with intention Don’t have your next point ready. Ask lots of clarifying questions based on their responses. 4. Dig into their pain points Get past the surface issues and figure out what they are really struggling with. 5. Share a relatable experience Tell them about a client that had a similar problem and how you were able to help them solve it.