Why origin data matters for consumer trust

Not naming names, but I know you’ll know. Three brands, same consumer, same tools. Yet, wildly different ways to build a catalog—and trust. Brand A: Gorgeous visuals, thoughtfully styled. They don’t stop there—material, origin, and details make for informed buying. Brand B: Bare minimum. Cotton, recycled cotton, cotton-poly—it’s all the same to them. How does it matter? seems to be the thought. Brand C: All-in on transparency. Source, process, even recycling—everything’s upfront. Their images do the heavy lifting (yes, we can see the sleeves), leaving prime space to educate and engage. Three brands. One consumer. Similar price points. Totally different approaches. Here’s the truth: when consumers scroll, swipe, or stop, they’re asking: 1. What’s it made of? 2. Where did it come from? 3. Can I trust this? The catalog is where trust begins. It’s not just about looking good—it’s about being good. Transparency isn’t a trend. It’s the standard. #CreativeLeadership #CatalogMatters #TransparencyIsKey #EcommerceInsights ODN Digital Services Narinder Mahajan Kumar Udaar

While my wife does groceries I check out products in the supermarket. Most consumers have no idea where their favourite products are made. In these examples “Packed for Woolworths” means very little. By whom, is what I think consumers should know, and very clearly also. The lack of transparency in product labeling significantly impacts local manufacturers, who invest heavily in property, equipment (P&E), and work-forces to fulfill contracts. In my opinion, when supermarkets or brands omit these manufacturers' details from labels, it not only obscures the origin of products but also undermines the substantial investments manufacturers make to meet production demands. This lack of recognition can leave manufacturers vulnerable to abrupt contract renewals (already typically short in nature) if retailers find more cost-effective alternatives locally and overseas. Although this may offer short-term benefits to consumers through lower prices, the long-term implications are detrimental, potentially leading to a decline in the manufacturing sector, job losses, and a negative impact on the economy. Hence, consumers should demand further label transparency. By insisting on the disclosure of manufacturers' details on product labels, consumers can contribute to the protection of local industries and jobs. Such transparency empowers consumers to make informed choices, supporting manufacturers who invest in their communities and uphold high standards of quality and ethical production. In effect, advocating for transparency is advocating for a robust economy, job security, and the long-term sustainability of local manufacturing sectors. #australianmade #australianmanufacturing #australianjobs #supermarkets #foodandbeverage #retailmarketing #productlabelling #productorigin #businessowners #consumerconfidence #foodlabelling

According to a report published by the Boston Consulting Group (BCG), 60% of businesses experience disruptions due to traceability gaps, causing major operational and financial headaches. Consumers today want transparency. They demand to know the origin of their products. Increased transparency demands have made “traceability” a cornerstone of modern supply chains. But why is traceability so important? Bain & Company conducted a research where they found that companies prioritizing traceability can have response times up to 20% faster when faced with challenges thus greatly lowering downtimes and supply chain interruption costs. This is how traceability changes how a supply chain works👇 [1] Risk Mitigation: Traceability enables firms to rapidly identify and address issues such as product recalls, fake goods and supply chain disruptions [2] Consumer Trust: Companies can develop closer relationships with customers through honesty, showing transparency. [3] Data-Driven Insights: Leveraging advanced technologies like blockchain, IoT, and AI, businesses can gather and analyze vast amounts of data to create a comprehensive view of their supply chains. [4] Sustainability: Traceability can reduce environmental impacts throughout the supply chain, contributing to a more sustainable future. What does it mean for businesses? With traceability, companies can: - Enhance Quality Control: Ensuring products meet the industry standards across the supply chain - Improve Sustainability: Tracking carbon footprints, waste generation and energy consumption for implementing more sustainable practices. With the present so dynamic and ever-evolving, we can expect more sophisticated traceability solutions. From AI-powered supply chain viability to blockchain-enabled tracking and more. What do you think the future of traceability holds? #Traceability #SupplyChain #Transparency

𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗮𝘀𝘀𝗽𝗼𝗿𝘁𝘀 𝘄𝗶𝗹𝗹 𝗰𝗵𝗮𝗻𝗴𝗲 𝗵𝗼𝘄 𝗯𝗿𝗮𝗻𝗱𝘀 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 — 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗱𝘆? DPPs are coming — bringing verified data about product origin, authenticity and end-of-life management to every product. It sounds technical. Regulatory. Operational. But here’s the shift: 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗮𝗹𝘀𝗼 𝗮 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 and opportunity. Because what good is supply chain data if no one understands its value? 💭 For years, sustainability was only a compliance issue . Then consumers started to raise their interest in product provenance, social and environmental impact. Technology has advanced and end-to-end traceability is a viable conversation. Now, it’s time for Marketing, Brand, and Digital teams to step up — to lead with clarity, creativity, and credibility. Here’s what consumers want now: ✅ Proof ✅ Value ✅ Stories they can believe in — and be part of. This isn’t about simplifying data. 𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗺𝗮𝗸𝗶𝗻𝗴 𝗶𝘁 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹. That means: ✔️ Collaborating cross-functions internally to build the argument ✔️ Translating technical info into real-world impact ✔️ Designing experiences that are emotional, interactive and evidence-based 📣 DPPs aren’t just about compliance. They’re a new language of brand trust. And it’s up to us to speak it well. 👉 Swipe through the carousel to explore how Marketing teams — and brand communicators — can prepare to lead this shift. 𝗪𝗵𝗮𝘁 𝗿𝗼𝗹𝗲 𝘄𝗶𝗹𝗹 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝗽𝗹𝗮𝘆 𝗶𝗻 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗰𝗵𝗮𝗽𝘁𝗲𝗿 𝗼𝗳 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆? 👇 Leave a comment — I’d love to hear how you’re approaching it #DigitalProductPassports #BrandStrategy #ConsumerTrust #Transparency #CircularFashion #Traceability #Innovation #DPP #MarketingLeadership #CircularEconomy

India Leads the Way in Consumer Transparency: A Unique Mandate on Retail Packaging In a world where transparency is becoming increasingly valued, India has taken a bold step to ensure consumers are well-informed about the products they purchase. Unlike any other country, India mandates that all retail packaging must include detailed information about the factory where the product was made. This rule is part of the Legal Metrology (Packaged Commodities) Rules, 2011, which has been recently amended to cover all packaged goods, regardless of their weight. This unique regulation means that every product sold in India must clearly state the name and address of the manufacturer, packer, or importer, along with other key details such as the country of origin, net quantity, and the date of manufacture. This level of transparency is unparalleled globally, as in every other country, companies can choose to keep their factory details hidden. Why is this significant? For consumers, it means greater trust and confidence in the products they buy. They can make more informed choices, knowing exactly where their products come from and who is responsible for their quality. For manufacturers, it promotes accountability and encourages higher standards of production. India’s move towards greater transparency is not just a regulatory change; it’s a step towards empowering consumers and fostering a culture of openness and trust in the marketplace. It’s a reminder that sometimes, the smallest details can make the biggest difference. What do you think about this unique approach? How do you believe it will impact consumer behavior and business practices in the long run? #india #business #entrepreneurship #management #investing #startups