Social Media Campaigns for Events

I’ve been having lots of conversations about LinkedIn for events from organisers wanting to drive visibility and engagement, to exhibitors heading to upcoming tradeshows, and everyone in between. Whether you’re hosting, exhibiting, or attending LinkedIn can help you get more out of every event: ✨ More visibility 🤝 More connections 📈 More business outcomes Yet LinkedIn is often underused in the event space. A one-and-done post. A quick thank you. A flurry of activity... then silence. But here’s the thing: the event isn’t the beginning and it shouldn’t be the end. To get the most value, LinkedIn should be part of your strategy before, during and after the event. Here’s how to make the most of it: 🌠 1. Be LinkedIn Event Ready Your profile and company page shape your first impression often before anyone meets you. They should tell a clear, credible story that aligns with your event involvement. Organiser Tip: Create a LinkedIn Brand Kit for your speakers, exhibitors, and team – banners, hashtags, talking points, and example posts. Exhibitor Tip: Use an event-themed banner to show your stand details or branding. 🌠 2. Build Relationships Before the Event The most valuable connections rarely start cold on event day. The lead-up to the event is prime time to increase visibility, build familiarity, and position yourself as someone worth connecting with or visiting at the stand. Organiser Tip: Spotlight speakers, exhibitors, and sessions early and use tags to amplify. Exhibitor Tip: Shortlist people you want to meet - clients, prospects, collaborators, media and start connecting early. 🌠 3. Maximise the Event Experience Use LinkedIn to take people behind the scenes, amplify moments as they happen, and make your presence visible to those who couldn’t attend. Organiser Tip: Have someone live post from the floor, tagging participants and sharing session soundbites. Exhibitor Tip: Make it easy for people to connect with you it creates immediate pathways to keep the conversation going. 🌠 4. Keep the Momentum Going This is the stage where most people go quiet, but this is when the real relationship-building begins. Use LinkedIn to keep the conversation going. Share your takeaways. Follow up with new connections. Repurpose content into future posts. Organiser Tip: Share a highlight post and set the stage for what’s next even a “Save the Date” works. Exhibitor Tip: Send a personalised follow-up message referencing your chat. 🌟 Key Takeaways LinkedIn is one of the most powerful tools you have to extend your event beyond the room. It allows you to build relationships before the first handshake, stay visible throughout the event and strengthen credibility and connection long after the banners are packed away. And if you'd like support to develop your own LinkedIn event strategy that's more than one and done, I’d love to help. Because showing up is just the beginning. #linkedin #events #eventmarketing

Managing social for a 300-person event isn’t just about showing up with a camera and a phone. Here's my checklist for creating an experience that connects through the screen. ✅ Develop a Storytelling Guide I map out the key stories to tell during the event. What themes or moments should shine? (FOMO is always the vibe!) ✅ Define Goals and Strategy Pre-event = build hype. During = real-time engagement. Post-event = recap magic. I also adjust content plans for each platform (Instagram, Threads, LinkedIn, etc.). ✅ Create Content Templates Using tools like Canva, I prep story and post templates so my team can easily create dynamic content on the fly. ✅ Coordinate with the Media Team Collaborating with photographers and videographers ensures I capture high-quality moments for both immediate and future use. (Bonus points for those iconic crowd shots!) ✅ Assemble and Brief the Social Media Team Everyone needs to know their role—who’s posting where, who’s covering what, and what key moments to capture. ✅ Set Engagement Plans I prepare prompts to encourage interaction: polls, quotes, and questions. Think, “What’s your biggest takeaway from today’s panel?” ✅ Monitor and Respond Once the content goes live, the job isn’t over. There's active engagement with comments, questions, and reactions to keep the energy high. ✅ Document Analytics Lastly, I track engagement metrics in real time. This helps me adjust if a certain type of post (e.g., quotes vs. behind-the-scenes moments) is performing better than others. It also helps to source areas of engagement for later. Pro tip: The real MVP? Having backup batteries, bricks, and a mobile hotspot because technology.🔌

75 posts per day for 2 weeks straight. Most brands would call that spam. Wimbledon called it strategy 🎾📲 I just picked up tennis this year (still working on my backhand 😅), and stumbled upon the most INSANE social media case study while following Wimbledon. Get this: Wimbledon posted 1,043 times in just 14 days during the tournament. That's roughly 75 posts PER DAY across all platforms. The result? Nearly 1 million new followers in two weeks. Their secret sauce? They didn't just film matches. They created an entire universe: → Fans queuing at 5am (because that's content gold) → Behind-the-scenes player prep rituals → Celebrity reactions in real-time → Post-match emotional moments → Staff profiles and venue stories They turned every single moment into content - from strawberries and cream prep to ball boy training sessions. The craziest part? They now have 7M followers and generated 82 million total actions during the tournament. Their most viral post? Cricket star Rohit Sharma at the final - 4.6 million interactions. But here's what blew my mind: Tennis isn't just having a moment on court, it's dominating culture. Nike, Adidas, even Netflix - everyone's dropping tennis collections. The "tenniscore" trend is everywhere. The competition moved from Centre Court to social feeds, and Wimbledon absolutely aced it. Key takeaway: Don't just document your event. Create an entire world around it. Every angle has a story, every moment has potential content. What's your take - is this posting frequency sustainable, or genius tournament marketing? 👇

How I raised engagement by 50% at my client’s marketing/corporate events. By the way, this all happened BEFORE THE EVENT 1. Enhanced Communication Channels We streamlined communication by promptly addressing inquiries on social media, sending regular email updates, and offering clear instructions for registrations. 2. Leveraged Social Media Platforms By creating dedicated event pages and sharing engaging content, including behind-the-scenes glimpses and high-quality videos, we sparked conversations and heightened interest among potential attendees. 3. Implemented Countdown Campaigns We built anticipation through countdown campaigns, emphasizing unique event features and exclusive experiences, which motivated prompt registrations. 4. Personalized Invitations Sending personalized video invitations made attendees feel uniquely valued, fostering a sense of connection and commitment to the event. 5. Pre-Event Surveys and Polls We gathered insights into attendee preferences through pre-event surveys, allowing us to tailor content and activities to their interests, enhancing relevance and engagement. By integrating these strategies, we not only increased engagement but also created a more personalized and memorable experience for attendees. Your engagement plan starts BEFORE the event. Set the standard from the start! #EventPlanning #CorporateEvents #EventStrategy #marketingevents #eventmarketing #eventproduction #houstontx #houstontexas #houstonbusiness #executiveassistants