Ideation Techniques for Teams

Sometimes, finding a compelling problem instantly inspires possibilities. Other times, crickets. Rather than waiting around for lightning to strike, we recommend that teams take a more proactive approach, and deliberately provoke their own imaginations. One of the most effective, powerful, and fun tools we have created for such self-provocation missions is what we call “Analogous Exploration.” Building upon the extensive research demonstrating the power of unexpected new combinations, we encourage folks to seek radically unexpected sources of inspiration to provoke their thinking. This means not only leaving the room, and not only leaving the building, but also leaving the industry and the conventional definition of “competitor set” behind. Analogous Exploration is not benchmarking. One early application of this radical tool was with a struggling Semiconductor Company whose sales organization had been refined over time to cater predominantly to its largest customers (who ordered hundreds of millions of units annually). The company’s senior leaders felt they needed to “reinvent the customer experience for smaller customers,” and asked for our help. (Story too long for LinkedIn tldr: they instituted a radical new information-sharing agreement with their largest distribution partner, which they believe is one of the largest supply chain innovations in their industry in the last 50 years.) The COO of the company jokingly confided later that they had been watching the competition closely… but the competition didn’t know how to solve their problems either! By deliberately seeking out unexpected sources of inspiration, the organization was able to jump-start revolutionary innovations that serve the smaller businesses every bit as well as they already did the large customers. Getting out of the box like this will not feel efficient. But it is effective. We have since seen Australian financial services organizations glean insights for how to establish trust with new customers from a barber shops & tattoo parlor (those are fascinating stories), Israeli tech companies learn from farmers’ markets, New Zealand fisheries take notes from prominent tea purveyors and bespoke coffee shops, and Japanese conglomerates attracting top-tier millennial talent based on insights from a rock climbing studio and a belly dancing instructor. Despite their differences, one critical commonality among each of these environments is that the teams positioned to solve the newly-defined problem lacked the requisite inputs to trigger fresh ideas. Imagination is fueled by fresh input, and yet all too often, teams are stuck in a conference room, post-it pads in hand, banging their heads against an all-too-ironically spotless whiteboard. Analogous Exploration is a tool to help folks get out of their context on purpose, with intention, to come back with the inspiration they need to fuel fresh thinking.

There’s something almost magical about watching an idea come alive on a big board or wall. I first experienced this in a workshop many years ago, when instead of PowerPoint slides and endless talking, a facilitator picked up a pen and began sketching what we were saying. Within minutes, the noise in the room turned into clarity. Arguments softened. Ideas grew. Patterns emerged. Suddenly, we weren’t just talking at each other, we were thinking together. That’s the power of graphical facilitation. I've found that visuals create shared understanding. When people see their ideas drawn out, it feels tangible, real, and owned. Visuals cut through complexity. A messy conversation can be captured into a simple diagram that shows how the pieces fit together. Visuals open space for creativity. They invite people to build, adapt, and challenge without getting lost in jargon. It’s not about art. Stick figures and simple shapes are enough. It’s about capturing meaning, making the invisible visible. Here’s where leadership comes in. Graphical facilitation is really powerful when you combine it with the right questions. imagine a leader asking: “What does success look like for us?” and the group sketch the answers into a shared picture. “Where are the bottlenecks in our system?” and mapping them visually with the team. “If this project were a journey, where are we on the map?” and drawing a road with milestones. "What do our customers really experience?" and mapping out the end to end customer journey. This simple combination does something slides never can: it invites people in. It shows them their voice matters, that leadership is not about having the answer but creating the conditions for the best answers to emerge. Try this to get started...: 1. Grab a flipchart or whiteboard. The bigger, the better. 2. Frame a powerful question. Something open, generative, and focused on possibilities. 3. Draw as you listen. Use arrows, boxes, circles, stick people nothing fancy. Capture the flow of ideas. 4. Step back together. Ask: “What do we notice?” or “What stands out?” This is where new insights often spark. 5. Co-create the next step. The group’s picture becomes the group’s plan. In times of complexity, speed, and change, leaders can no longer rely on being the person with the answer. The role has shifted: leaders must become facilitators of thinking, collaboration, and creativity. Graphical facilitation is a leadership skill for the future. It's a way to make ideas visible, align people quickly, and engage teams in solving problems together. And here’s the truth: once people have seen their ideas come to life on the wall, they rarely forget it. It creates ownership, energy, and momentum that words alone can’t achieve. If you want better collaboration, don’t just talk at your team. Draw with them. Ask the right questions. Sketch the answers. Make the invisible visible. You’ll be surprised at what emerges when the pens are in play!

Pay close attention to the frequency of healthy debate, constructive challenge and openness to new and divergent ideas that takes place in your teams. If the frequency is low… …there is the risk of creating the illusion of performance because people readily ‘understand’ each other, agree on everything, collaboration seems to flow smoothly and there is a collective sensation of progress. However, the opportunity cost is teams gets trapped in their own paradigms, opportunities get overlooked, risks ignored - and ultimately their output becomes derivative not innovative, performance diminishes as opposed to improving and compounding. If the frequency is high… …there is a level of psychological safety that allows for team members to be more objective, to speak up with relevant ideas, to constructively challenge each other, and bring their diverse perspectives and experiences to the table - in the knowledge it won’t be held against them. This opens up the opportunity of reframing the paradigm, and connecting different perspectives and ideas. Ingredients for creativity, innovation, resilience and performance. You see homogeneous teams might feel easier, but easy doesn’t translate into Performance. Here are a few ideas to experiment with your teams… 1. Intentionally foster a team environment that replaces scepticism with intellectual curiosity, an open and learning mindset.   2. Consider how you can create a ways of working that allows all ideas and perspectives from everyone in the room to be heard. 3. Encourage dissenting perspectives. Surrounding yourself with people who are willing to disagree with you and challenge your perspectives and each other. 4. Consider whether you may need to invite others to that creative or idea generation meeting to ensure you get a broader perspective. 5. De-stigmatise failure through sharing past mistakes and celebrating lessons learnt. 6. Institutionalise a team culture of healthy candour. Candour is one of the key attributes to improving the quality of output, levelling up creativity and enabling effective collaboration. What would you add? 👇🏽 #culture

Stop running brainstorming sessions like a three-ring circus. Roll the dice instead. Most brainstorming sessions ask our brains to do the impossible. Be creative AND critical. Generate ideas AND evaluate them. Think logically AND emotionally. All at the same time. And often, we're doing this in a group that has it's own relationship dynamics, politics, and neuro-styles at play. Your session turns from an energizing moment of synergy into a three-ring circus. (Except there's no cotton candy and the whole place smells like elephant 💩 .) Edward de Bono's 6 Thinking Hats is a great method for breaking out of our well worn cognitive patterns. But I use it differently than most. 🎲 The Dice Method for solo thinking: Roll a die. Match the number to a hat. Spend 15 focused minutes in that mode only. ⚪ White Hat (1): Facts and data only. Zero opinions. ❤️ Red Hat (2): Pure emotion. How does this feel? ⚫ Black Hat (3): Devil's advocate. What could fail? 💛 Yellow Hat (4): Optimist view. Best case scenarios. 💚 Green Hat (5): Wild creativity. No idea too crazy. 🔵 Blue Hat (6): Process manager. Are we on track? For group brainstorming: 1. Assign everyone a hat. (You can even bring real hats to the meeting.) 2. Make sure people are assigned a thinking hat that is different than their typical thinking pattern. 3. Give everyone 5 mins to think through a solution to a problem on their own, guided by their hat. 4. Have each person share one by one. This is metacognition in action. ❓ Which thinking hat is most natural for you, and which is hardest? 🔁 Repost if your team needs to think better, not just think more. 👉 Follow Erin Green for insights on creating courses that actually change behavior.

The 6 hats of #productmanagement This framework helps teams explore diverse perspectives to find better solutions 🎩 White Hat (Logic): Analyze facts and data, ensuring decisions are grounded in reality 🎩 Red Hat (Intuition): Dive into emotions and instincts to understand personal reactions and gut feelings 🎩 Black Hat (Caution): Identify potential risks and challenges, ensuring we don’t overlook critical pitfalls 🎩 Yellow Hat (Optimism): Focus on positive outcomes, finding benefits and opportunities 🎩 Green Hat (Creativity): Encourage idea generation, explore alternatives, and embrace unconventional thinking 🎩 Blue Hat (Control): Keep everything organized, focusing on the objectives and process Credit: Edward de Bono’s Six Thinking Hats® Workshops

💎 60 UX Strategy Methods And Activities (Figma) (https://lnkd.in/eCDU-vhR), a large repository of UX methods, templates and activities for ideation sessions and product sprints, from storyboards and brainwriting to 6 thinking hats, journey mapping and concept testing. Neatly put together in one single place by fine folks at Merck. The team has also put together a very thorough overview of their UX Strategy Kit (https://lnkd.in/ek5dEYn4), broken down by categories for strategy, observation, ideation and warm-up, along with detailed video walkthroughs, examples and step-by-step guides. Frankly, most of these methods are unfamiliar to me. And by no means is the point to actually study and apply all of them. What works for you works for you. To strategize, I rely on How Might We but also think about metrics that should be moved once we implement some features or refine some user flows. For event storming and brainstorming, I tend to rely on Bono’s 6 thinking hats to align brainstorming, and (of course) journey mapping. For ideation, I love using storyboards to jump right into the user’s success story, but would also use card sorting with cut-out paper cards to understand user’s mental model. And for almost every project, I’d run concept testing with tree testing or Kano model, or low-fidelity/paper prototyping to understand if we are on the right track. Once you sprinkle a bit of critical thinking, early user testing and strategic planning across the design work, you gain confidence that you are moving in the right direction. And really that’s all you need. A few of my personal bookmarks with UX methods and activities: UX Tools For Better Thinking, by Adam Amran 👏🏽 https://untools.co/ Playbook For Universal Design (+ PDF/Powerpoint templates) https://lnkd.in/eyXKNJ2D UX Methods & Projects, by Vernon Fowler https://lnkd.in/eAHaiaSm 18F Method Cards https://lnkd.in/eTwn7YRT Hyperisland UX Methods Resource Kit 👍 https://lnkd.in/eDTaci7T How To Design Better UX Workshops, by Slava Shestopalov https://lnkd.in/edxqCC-n How To Run UX Workshops With Users, by yours truly https://lnkd.in/eKtnFdCa Happy designing, everyone — I hope you’ll find these guides and resources helpful to get started. Just don’t feel like you have to try out all of them. It might be much more worthwhile to get early feedback from stakeholders and end users, even if your work isn’t really “good” enough. Good luck! #ux #design

I generated 25+ campaign ideas for my client without using AI. Here’s my 6-step creative ideation process: ➡️ Step 1: Understand the End Goal Before anything else, you should understand the overarching marketing and business objectives. Ask yourself the following: Who do I want to reach? Why? What impact do I want to have? What would success look like? ➡️Step 2: Discovery & Research To think strategically down the line, use this step to gather info: 📊 Internal content audit → Examine what’s been done so far and look in depth at what has and hasn’t worked (and why) 🔍 Competitor analysis → Dive into your competitors campaigns, their effectiveness, and how people are reacting to them ➡️ Step 3: Empathise Get to the root of your target audience’s needs so that you can address their pain points. This means you can show how your product/ service solves a problem they’re facing. (Ex - A personal branding agency recognising that their ideal client struggles with lead gen. They use social proof to demonstrate how they’ve successfully created content that positions their current clients as industry leaders). ➡️ Step 4: Inspire Creativity Through Brainstorming Creative thinking is all about experimentation, imagination and curiosity. Let your mind run free here and allow yourself to spontaneously brainstorm. Quantity > quality is best at this stage. Some examples of brainstorming techniques: 💭 Create a mindmap, drawing branches from each idea 💭 Reframe and reword your target audience’s problem, looking at it from different angles 💭 Think outside the box i.e. ask ‘how would a child solve this problem?’ 💭 Test the waters of constraints and aim to brainstorm 10 rough ideas in 10 mins ➡️ Step 5: Relax & Unwind Giving yourself breathing space after so much thinking. It can stimulate subconscious ideas. ⛅️ Walking 💭 Meditating 🚿 Taking a shower 🎶 Listening to music It’s often in these moments that we connect unexpected dots and ‘lightbulb moments’ are triggered. ➡️Step 6: Unlock Your Creativity It’s solution time! Having completed steps 1-5, you’re now ready to generate innovative ideas to test. Evaluate and select the ideas you think will have the greatest impact. At this step, you want to whittle the best ideas down so it’s quality > quantity Quick idea generation checklist ✔️ 1. Understand what you want to achieve and why 2. Research internal content & your competition 3. Put yourself in the shoes of your ideal target audience 4. Get inspired through brainstorming techniques 5. Schedule downtime and give your mind a rest 6. Generate, evaluate and select ideas P.s. don’t just take my word for it that all of this planning & prep is worth it. Take Einstein’s advice: “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.” What helps your creativity when it comes to ideation? 💡

Navigating power imbalances and fostering psychological safety in brainstorming sessions can be a challenge for facilitators. I recall a CEO of a law firm who was hesitant to run strategy workshops due to past experiences where the Chairman's voice dominated the room, making it difficult for other partners to share their perspectives freely. I assured them that as a facilitator, my role was to ensure that everyone's voice was respected, heard, and valued. I'm happy to say it worked well. 😊 Creating a psychologically safe space is crucial. This can be achieved by setting clear expectations at the start of the session, encouraging respectful dialogue, and managing the room to bring in all voices in a way that works. Here are some ways I run an idea generation or brainstorming session. ⭐ Start by clarifying what challenge or problem we’re here to address. Do this by reframing it as a 'How Might We…’ statement - a common method used in design thinking. This approach encourages collaborative thinking and ensures everyone in the room can contribute their perspectives. ⭐ Another design thinking tool I use is Crazy 8s, a great way to generate ideas quickly (handy when workshop time is tight). It involves generating eight ideas in eight minutes, which pushes participants to think beyond their initial ideas and stretch their creative boundaries. - Give each person a blank A4 sheet. Fold it in half 3 times so you have 8 equally spaced squares. - Each person silently writes or draws one idea per square per minute. - Go around the room so each person shares their ideas. Each idea has its moment. No judgement. Most senior persons share last. - Pop them up on a wall. - Each person then selects their top 2 to 3 ideas. - Discuss the ideas and collectively build on them (encourage the use of ‘and’ and ban ‘but’). - Collectively select the ideas you want to action. ⭐ But what about those quieter voices in the room? Silent Brainstorming is a way to encourage those who prefer to work independently to have their ideas heard. - It starts with individual ideation, where everyone writes their ideas independently before the session. - These ideas are then shared in an in person or virtual session and built upon collectively in a non-judgmental environment. These are just a few methods to address power imbalances and foster psychological safety in idea generation sessions. I'm curious, what other methods do you use to ensure that all voices, not just the loudest, are heard and valued in your brainstorming sessions? Thanks to Adam Grant for sharing the Work Chronicles cartoon below. ——————————————————————————- 👉 If you're looking for an experienced facilitator for your upcoming sessions or workshops, whether defining a strategy, mapping a plan, or crafting your purpose and values, I can help. #facilitation #psychologicalsafety #creativity #inclusion

Innovation is unlikely to be achieved through consistent, conventional thinking. Most teams unknowingly favour 𝗼𝗻𝗲 𝘁𝘆𝗽𝗲 𝗼𝗳 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴—and it’s limiting their potential. Ever been in a meeting where big, bold ideas get shut down too soon? Or one where endless brainstorming leads to zero action? That’s the clash of Divergent vs. Convergent Thinking—and most workplaces get the balance wrong. Convergent thinkers love logic, structure, and clear answers. Divergent thinkers thrive on possibilities, creativity, and unconventional ideas. The real challenge? Most workplaces reward convergence and overlook divergence. 💡 If you’ve ever felt like your ideas weren’t landing, this might be why. (Chances are, you already use both thinking styles—just not in the right sequence.) Here’s how to make both work for you, not against you: 1) Don’t Judge Ideas Too Soon ↳ Separate Idea Generation from Decision-Making ⎌ Innovation dies when every idea is scrutinized immediately. ✔︎ First, expand possibilities—then refine. 2) Create a Safe Space for Bold Ideas ↳ Creativity flourishes when ideas evolve, not when they’re dismissed. ⎌ Innovation dies in judgment-heavy environments. ✔︎ Encourage “Yes, and…” instead of “No, but…” to keep ideas flowing. 3) Pair Opposites for Problem-Solving ↳ Convergent thinkers help refine wild ideas. ↳ Divergent thinkers help break rigid thinking patterns. ⎌ Mixing the two? That’s where teams get stuck. 4) Pair Thinkers Strategically ↳ Visionaries need detail-oriented partners to bring ideas to life. ↳ Give each role equal importance. ✔︎ If an idea feels too safe, ask, “What’s a bolder alternative?” ✔︎ If it’s too abstract, ask, “How do we make this actionable?” 5) Create Space for Both Thinking Modes ⎌ People won’t share unconventional ideas if they fear judgment. ✔︎ Encourage curiosity over criticism. ↳ Schedule separate sessions for idea generation vs. decision-making. ✔︎ You’ll get better ideas and faster execution. 💡 The best teams don’t just have great ideas—they know how to shape them into reality. Which thinking style do you lean toward? Comment below! ------------------- I’m Jayant Ghosh. Follow me in raising awareness for mental health that inspires growth and well-being.

Ever found yourself facing a team that might not naturally be considered "creative," but you know deep down there's untapped potential waiting to be ignited? That's where the real magic happens – when you transform a group of individuals into a powerhouse of innovation! Here are a few strategies to nurture creativity in even the most unexpected places: 1️⃣ Diverse Perspectives: Embrace the beauty of diversity within your team. Different backgrounds, experiences, and skill sets can create a melting pot of ideas that spark innovation. 2️⃣ Encourage Curiosity: Cultivate a culture of questioning and curiosity. Challenge your team to explore the "what ifs" and "whys" to uncover new solutions. 3️⃣ Collaborative Storming: Gather your team for brainstorming sessions. Fostering an environment where no idea is too outrageous encourages free thinking and inspires unique concepts. 4️⃣ Cross-Pollination: Encourage your team to draw inspiration from unrelated fields. Sometimes, the most innovative solutions come from connecting seemingly unrelated dots. 5️⃣ Empower Ownership: Give individuals ownership of projects and allow them to take creative risks. When people feel their ideas matter, they're more likely to contribute their creative juices. 6️⃣ Learning from "Fails": Embrace failure as a stepping stone to success. Encourage your team to share their failures and lessons learned – these experiences often lead to innovative breakthroughs. 7️⃣ Structured Creativity: Implement frameworks like Design Thinking or Ideation Workshops. These structured approaches can guide your team to think creatively within a defined framework. 8️⃣ Celebrating Small Wins: Recognize and celebrate every small burst of creativity. This positive reinforcement encourages more innovative thinking. 9️⃣ Mentorship and Learning: Pair up team members with differing strengths. Learning from each other's expertise can lead to cross-pollination of ideas. 🔟 Lead by Example: Show your own passion for creativity. When your team sees your enthusiasm for innovation, it's contagious! Remember, creativity is not exclusive to certain roles or industries – it's a mindset that can be nurtured and cultivated. So, let's harness the potential within our teams, empower individuals to think outside the box, and watch as innovation unfolds before our eyes! #InnovationAtWork #whatinspiresme #culture #teamwork #CreativeThinking #TeamCreativity #LeadershipMindset #bestweekever