Ways to Drive Cross-Functional Innovation in Products

Should you try Google’s famous “20% time” experiment to encourage innovation? We tried this at Duolingo years ago. It didn’t work. It wasn’t enough time for people to start meaningful projects, and very few people took advantage of it because the framework was pretty vague. I knew there had to be other ways to drive innovation at the company. So, here are 3 other initiatives we’ve tried, what we’ve learned from each, and what we're going to try next. 💡 Innovation Awards: Annual recognition for those who move the needle with boundary-pushing projects. The upside: These awards make our commitment to innovation clear, and offer a well-deserved incentive to those who have done remarkable work. The downside: It’s given to individuals, but we want to incentivize team work. What’s more, it’s not necessarily a framework for coming up with the next big thing. 💻 Hackathon: This is a good framework, and lots of companies do it. Everyone (not just engineers) can take two days to collaborate on and present anything that excites them, as long as it advances our mission or addresses a key business need. The upside: Some of our biggest features grew out of hackathon projects, from the Duolingo English Test (born at our first hackathon in 2013) to our avatar builder. The downside: Other than the time/resource constraint, projects rarely align with our current priorities. The ones that take off hit the elusive combo of right time + a problem that no other team could tackle. 💥 Special Projects: Knowing that ideal equation, we started a new program for fostering innovation, playfully dubbed DARPA (Duolingo Advanced Research Project Agency). The idea: anyone can pitch an idea at any time. If they get consensus on it and if it’s not in the purview of another team, a cross-functional group is formed to bring the project to fruition. The most creative work tends to happen when a problem is not in the clear purview of a particular team; this program creates a path for bringing these kinds of interdisciplinary ideas to life. Our Duo and Lily mascot suits (featured often on our social accounts) came from this, as did our Duo plushie and the merch store. (And if this photo doesn't show why we needed to innovate for new suits, I don't know what will!) The biggest challenge: figuring out how to transition ownership of a successful project after the strike team’s work is done. 👀 What’s next? We’re working on a program that proactively identifies big picture, unassigned problems that we haven’t figured out yet and then incentivizes people to create proposals for solving them. How that will work is still to be determined, but we know there is a lot of fertile ground for it to take root. How does your company create an environment of creativity that encourages true innovation? I'm interested to hear what's worked for you, so please feel free to share in the comments! #duolingo #innovation #hackathon #creativity #bigideas

Over the years, I've discovered the truth: Game-changing products won't succeed unless they have a unified vision across sales, marketing, and product teams. When these key functions pull in different directions, it's a death knell for go-to-market execution. Without alignment on positioning and buyer messaging, we fail to communicate value and create disjointed experiences. So, how do I foster collaboration across these functions? 1) Set shared goals and incentivize unity towards that North Star metric, be it revenue, activations, or retention. 2) Encourage team members to work closely together, building empathy rather than skepticism of other groups' intentions and contributions. 3) Regularly conduct cross-functional roadmapping sessions to cascade priorities across departments and highlight dependencies. 4) Create an environment where teams can constructively debate assumptions and strategies without politics or blame. 5) Provide clarity for sales on target personas and value propositions to equip them for deal conversations. 6) Involve all functions early in establishing positioning and messaging frameworks. Co-create when possible. By rallying together around customers’ needs, we block and tackle as one team towards product-market fit. The magic truly happens when teams unite towards a shared mission to delight users!

🚀 Unlocking Agility Beyond Product Development: A Case from World-Class CPG 🚀 When a global leader in the consumer products space faced a daunting challenge—design and launch a next-gen product faster than ever before—they knew traditional approaches wouldn’t cut it. Market dynamics were shifting, competition was rising, and consumer behavior was evolving at lightning speed. The old ways? Too slow. Likely resulting in Integration Hell 🚫 So what did they do? Instead of a sequential "relay race," we transformed their approach into a collaborative "rugby" game by implementing a scaled Scrum framework that brought together technical, research, and commercial teams into one cohesive force. What made the difference? 1️⃣ Cross-Functional Integration: Teams from R&D, marketing, commercial insights, finance, and manufacturing didn’t just work in silos—they continuously integrated their work. Product design changes directly influenced commercial strategies, financials, and packaging—all within days, not months. 2️⃣ Holistic Go-To-Market Strategy: We focused on the entire GTM approach from day 1. By involving stakeholders frequently and tackling the highest risks first (whether they were in Desirability, Viability or Feasibility), we didn’t just build a product—we built a launch strategy that aligned every piece of the business. 3️⃣ Empowerment & Empiricism: By focusing on key leaps of faith and allowing teams to work in parallel, we unlocked new value-creation opportunities that would have been stifled in a traditional phase-gated process. “We learned that working the biggest risks first and resolving them early has changed how we look at how we’re doing the work internally.” The result? One of the most commercially successful product launches in their history, in an exceedingly competitive space, delivered ahead of schedule. 🥇 We've proven that agility isn’t just for software or product teams. It’s a powerful approach for tackling cross-functional challenges and driving a holistic, integrated GTM strategy. In parallel to leveraging Scrum for future complex products, The team also started using the same concepts for a different complex challenge - developing/evolving the company culture itself (e.g. changing how decisions are made) Curious how this could work for your team? Let's chat! 💬

Cross-Functional Collaboration is NOT a Given. It’s a Choice. Most companies don’t really do cross-functional collaboration. Here’s what actually happens: 👉 You stick to your area of influence. 👉 You go through your line manager. 👉 You follow the organizational hierarchy to define communication channels. And that’s exactly what’s encouraged. Because it’s efficient—until it’s not. Until you realize that your best projects don’t fit neatly into one function. Until your team is stuck in endless handoffs, approvals, and misalignments. Until the best ideas never make it past departmental silos. I recently worked with a company that struggled with this. - Big goals. Big vision. But slow progress because each department worked in isolation. In just two days of structured cross-functional collaboration, they: - Identified roadblocks that were in a way - Developed feasible solutions together - Left with alignment and momentum they didn’t think was possible. Their reaction? “I can’t believe how much we got done in just two days.” SO WHAT LEADERS CAN DO? 1️⃣ Design for Collaboration, Not Just Efficiency Make cross-functional meetings a part of how work gets done—not just an afterthought when things go wrong. 2️⃣ Shift from Approval to Co-Creation Instead of waiting for decisions to move up and down the chain, create spaces where teams build solutions together from the start. 3️⃣ Rewire Incentives Stop rewarding teams for optimizing their piece of the puzzle. Start rewarding impact across the whole system. Because in the end, hierarchies don’t deliver results—collaboration does. So here’s the real question: How is your company designing for cross-functional success?