How I Manage Stakeholder Expectations Without Overpromising as a Program Manager at Amazon Expectation management isn’t about promising less—it’s about aligning more. Early in my career, I thought managing expectations meant setting low bars to ensure easy wins. Then I learned that real expectation management is about aligning on what success looks like—not just lowering the bar. Here’s how I manage stakeholder expectations effectively: 1️⃣ Set the ‘Why’ Before the ‘What’ I start by aligning on why a project matters—its business impact or customer benefit—before discussing what we’ll deliver. This practice ensures that everyone understands the end goal, not just the output. 2️⃣ Define Success Metrics Upfront I outline specific, measurable outcomes from day one. This clarity prevents misalignment and keeps stakeholders focused on results rather than tasks. 3️⃣ Communicate Early, Not Just Often I share updates early, especially when risks emerge. This practice has not only built trust but also prevented surprises. During a recent project, early communication helped secure additional resources to manage a sudden increase in scope. Expectation management isn’t about managing down—it’s about managing forward. If you’re struggling with stakeholder alignment, try focusing less on promising and more on aligning. How do you manage stakeholder expectations? #ExpectationManagement #Leadership #StakeholderManagement #Amazon
Setting Realistic Goals For Stakeholder Negotiations
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Summary
Setting realistic goals for stakeholder negotiations ensures alignment on priorities and expectations, preventing misunderstandings and fostering collaborative outcomes for all parties involved.
- Define success early: Clearly outline what success looks like by discussing measurable outcomes, priorities, and trade-offs at the start of the negotiation.
- Communicate consistently: Share updates proactively and address changes immediately to maintain trust and prevent surprises during the process.
- Clarify expectations: Align on decision rights, communication norms, and deliverables to ensure everyone understands their roles and responsibilities.
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Stakeholder management isn't about managing stakeholders. It's about managing expectations. Most PMs get this backwards. They spend their time trying to please everyone. Sending endless updates. Attending pointless meetings. Putting out fires all day. But here's what's really happening... Your stakeholders aren't difficult people. They're people with unmet expectations. Think about it. When was the last time someone got angry because a project was delayed? Never. They got angry because they found out about the delay at the worst possible moment. Or they thought "done" meant something completely different than what you delivered. Or they assumed they'd have input on decisions that'd already been made. The solution isn't more communication. It's better expectation setting. 𝐁𝐞𝐟𝐨𝐫𝐞 𝐚𝐧𝐲 𝐩𝐫𝐨𝐣𝐞𝐜𝐭 𝐬𝐭𝐚𝐫𝐭𝐬: Define what success looks like. Not just deliverables - decision rights, communication frequency, and what "emergency" actually means. 𝐖𝐡𝐞𝐧 𝐭𝐡𝐢𝐧𝐠𝐬 𝐜𝐡𝐚𝐧𝐠𝐞 (𝐚𝐧𝐝 𝐭𝐡𝐞𝐲 𝐰𝐢𝐥𝐥): Reset expectations immediately. Don't wait for the next status meeting. 𝐓𝐡𝐫𝐨𝐮𝐠𝐡𝐨𝐮𝐭 𝐭𝐡𝐞 𝐩𝐫𝐨𝐣𝐞𝐜𝐭: Protect those expectations like they're gospel. When someone tries to expand the scope, remind them what we agreed to. Here's what happens when you do this right: • Stakeholders stop micromanaging. • Meetings become productive. • Surprises disappear. Your job isn't to make everyone happy. Your job is to make sure everyone knows what to expect. When you manage expectations, the project manages itself.
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THE stakeholder conversation that will make or break your project You're got a great looking project on paper. Then reality hits. Deadlines slip. Priorities shift. Stakeholders "forget" what they agreed to. And in an instant, you're in firefighting mode. Have this ONE conversation at the start to prevent this: → "What does success ACTUALLY look like?" Here's how to have it the right way: ✅ Ask key stakeholders "if this project is successful, what will be different?" This helps you uncover their REAL priorities beyond scope, time, and cost. ✅ Clarify trade-offs upfront Is speed top priority? If so, are they willing to cut scope? Is quality key? If yes, will they accept delays? Aligning expectations and key deliverables early prevents conflict later. ✅ Have measurable outcomes at the beginning "Improve efficiency" means nothing. "Reduce processing time by 30%" is a clear, attainable goal. Your job isn't just to deliver a project. Your job is to deliver results that matter. Define success upfront to ensure you can deliver it. 🤙