Strategies for Managing Stakeholder Feedback

Being a project manager is more than managing timelines It’s managing strong personalities. Early in my PM career, I thought the hardest part would be the deadlines. But I quickly realized the real challenge was people. The impatient VP who wanted everything yesterday. The team lead who nodded in meetings - then blocked every change. The stakeholder who changed priorities every other day. No Gantt chart could prepare me for that. But over time, I learned this: If you want to lead projects well, you have to learn how to lead people - especially when they’re difficult. Here are proven strategies for handling the toughest stakeholder types: 1️⃣ The “I want it yesterday” stakeholder Set expectations early. Prioritize together. Share trade-offs and use data to ground urgency in reality. 2️⃣ The resistant-to-change stakeholder Involve them early. Show them what’s in it for them. Build trust through small wins and use peer influence. 3️⃣ The stakeholder who angers easily Stay calm. Use neutral language. Prevent surprises with proactive check-ins. And if needed—bring a third party to the table. 4️⃣ The quiet, hesitant stakeholder Follow up 1:1. Give them time and space. Acknowledge their value publicly to build confidence. 5️⃣ The abrasive stakeholder Set boundaries. Redirect to facts. Document everything. And if it crosses the line - escalate quietly with support. 6️⃣ The one who changes priorities constantly Use a formal change process. Show the cost of rework. Create a backlog for future ideas. And revisit priorities in structured meetings. People skills are project skills. Mastering these dynamics is what sets great PMs apart. 🟨 Which stakeholder type challenges you the most? Let’s share strategies below.

Stakeholder management isn't about managing stakeholders. It's about managing expectations. Most PMs get this backwards. They spend their time trying to please everyone. Sending endless updates. Attending pointless meetings. Putting out fires all day. But here's what's really happening... Your stakeholders aren't difficult people. They're people with unmet expectations. Think about it. When was the last time someone got angry because a project was delayed? Never. They got angry because they found out about the delay at the worst possible moment. Or they thought "done" meant something completely different than what you delivered. Or they assumed they'd have input on decisions that'd already been made. The solution isn't more communication. It's better expectation setting. 𝐁𝐞𝐟𝐨𝐫𝐞 𝐚𝐧𝐲 𝐩𝐫𝐨𝐣𝐞𝐜𝐭 𝐬𝐭𝐚𝐫𝐭𝐬: Define what success looks like. Not just deliverables - decision rights, communication frequency, and what "emergency" actually means. 𝐖𝐡𝐞𝐧 𝐭𝐡𝐢𝐧𝐠𝐬 𝐜𝐡𝐚𝐧𝐠𝐞 (𝐚𝐧𝐝 𝐭𝐡𝐞𝐲 𝐰𝐢𝐥𝐥): Reset expectations immediately. Don't wait for the next status meeting. 𝐓𝐡𝐫𝐨𝐮𝐠𝐡𝐨𝐮𝐭 𝐭𝐡𝐞 𝐩𝐫𝐨𝐣𝐞𝐜𝐭: Protect those expectations like they're gospel. When someone tries to expand the scope, remind them what we agreed to. Here's what happens when you do this right: • Stakeholders stop micromanaging. • Meetings become productive. • Surprises disappear. Your job isn't to make everyone happy. Your job is to make sure everyone knows what to expect. When you manage expectations, the project manages itself.

Raise your hand 🙋🏻♀️ if this has ever happened to you ⤵ You put a piece of content in front of someone for approval. They say, “You should show this to Sally. She’d have thoughts on this.” So you show it to Sally. She not only has thoughts, but she also recommends you share the draft with Doug. Doug also has feedback, some of which aligns with Sally’s and some of which does not. Now you’re two days behind schedule, have conflicting feedback to parse through, and are wondering how you could have avoided this mess. Try this next time 👇 In the planning phase of a project, put a doc together that outlines 3 levels of stakeholders: 1) Your SMEs 🧠 → Apply as much of their feedback as possible — they are as close a proxy to your audience as you can get. 2) Your key approver(s) ✅ → Keep this group small, 1–2 people if possible. → Weigh their feedback knowing that they are not necessarily an SME 𝘣𝘶𝘵 they do control whether or not the project moves forward. 3) Your informed partners 🤝 → Typically, those who will repurpose or promote your content in some way. (e.g. field marketing, comms, growth, etc.) → Make revisions based on their feedback at your discretion. → You may even want to frame the delivery of your draft as, "Here’s an update on how this is progressing. No action needed at this time." Share this doc with all listed stakeholders. Make sure they understand the level of feedback you’re expecting from them, and by when. Then use the doc to track feedback and approvals throughout the life of the project. Preventing your circle of approvers from becoming concentric: 👍 keeps you on track 👍 keeps your content from pleasing your stakeholders more than your audience