Techniques for Gaining Stakeholder Support

I was Wrong about Influence. Early in my career, I believed influence in a decision-making meeting was the direct outcome of a strong artifact presented and the ensuing discussion. However, with more leadership experience, I have come to realize that while these are important, there is something far more important at play. Influence, for a given decision, largely happens outside of and before decision-making meetings. Here's my 3 step approach you can follow to maximize your influence: (#3 is often missed yet most important) 1. Obsess over Knowing your Audience Why: Understanding your audience in-depth allows you to tailor your communication, approach and positioning. How: ↳ Research their backgrounds, how they think, what their goals are etc. ↳ Attend other meetings where they are present to learn about their priorities, how they think and what questions they ask. Take note of the topics that energize them or cause concern. ↳ Engage with others who frequently interact with them to gain additional insights. Ask about their preferences, hot buttons, and any subtle cues that could be useful in understanding their perspective. 2. Tailor your Communication Why: This ensures that your message is not just heard but also understood and valued. How: ↳ Seek inspiration from existing artifacts and pickup queues on terminologies, context and background on the give topic. ↳ Reflect on their goals and priorities, and integrate these elements into your communication. For instance, if they prioritize efficiency, highlight how your proposal enhances productivity. ↳Ask yourself "So what?" or "Why should they care" as a litmus test for relatability of your proposal. 3. Pre-socialize for support Why: It allows you to refine your approach, address potential objections, and build a coalition of support (ahead of and during the meeting). How: ↳ Schedule informal discussions or small group meetings with key stakeholders or their team members to discuss your idea(s). A casual coffee or a brief virtual call can be effective. Lead with curiosity vs. an intent to respond. ↳ Ask targeted questions to gather feedback and gauge reactions to your ideas. Examples: What are your initial thoughts on this draft proposal? What challenges do you foresee with this approach? How does this align with our current priorities? ↳ Acknowledge, incorporate and highlight the insights from these pre-meetings into the main meeting, treating them as an integral part of the decision-making process. What would you add? PS: BONUS - Following these steps also expands your understanding of the business and your internal network - both of which make you more effective. --- Follow me, tap the (🔔) Omar Halabieh for daily Leadership and Career posts.

A group meeting without 1:1 follow ups is like a wedding without a photographer. Sure, it happened. But if no one remembers it, what did it actually do? Reps spend hours prepping for the big meeting. Deck’s tight. Stakeholders are there. Some smiles, some nods, maybe even a few good questions. Then they send…a generic recap to the thread. And then they wonder why momentum stalls. Here’s how to turn polite applause into pipeline movement: 1. 1:1 messages are your post game locker room. Want buy in? Don’t rely on the group chat. Send tailored notes to each stakeholder. “You flagged onboarding risk...here’s how we handled that for [peer company].” It shows you listened - and it invites the next conversation. 2. Executive stakeholders don’t care about your product. They care about their scoreboard. Skip the features. Speak to what moves their metrics. “Here’s how this helps you reduce implementation time by 30%” hits harder than a 20-slide deck. 3. Surface the quiet no. Group meetings are a performance. Objections get buried. But a single DM like “Curious to get your honest take...any hesitation on your side?” can unlock the real blockers. I know of a rep who's entire deal turned when a silent stakeholder said, “Honestly, I didn’t get it.” That message led to a 15 minute call. And the win. The meeting gets the attention. The follow up gets the deal. Don’t let your pitch die in the group thread.

Struggling to get everyone on board? Some clients complain that they feel like they are hearding cats. I remember leading projects like this and was frustrated until I learned a better way. Here's a step-by-step guide to achieve stakeholder buy-in: 1. Gather Perspectives → Why it works: Provides a complete view of stakeholder positions. ↳ Action: Ask each stakeholder about their understanding of project goals, benefits, and concerns. 2. Identify Misalignments → Why it works: Pinpoints areas needing attention. ↳ Action: List key differences in a shared document, analyzing root causes and impacts. 3. Plan Actions → Why it works: Creates a roadmap for resolution. ↳ Action: Develop specific steps to improve alignment, assigning owners and deadlines. 4. Implement Strategies → Why it works: Addresses concerns systematically. ↳ Action: Adjust project elements as needed and enhance communication to meet stakeholder needs. By following these steps, you'll turn potential roadblocks into a path to project success. — P.S. Unlock 20 years' worth of leadership lessons sent straight to your inbox. Every Wednesday, I share exclusive insights and actionable tips on my newsletter. (Link in my bio to sign up). Remember, leaders succeed together.

The one strategy every product leader needs before attending high-stakes large stakeholder meetings: Ever walked into a high-stakes meeting only to watch it derail in minutes? You're not alone. The most successful executives I know never attend big meetings without doing this first: Shuttle diplomacy, which is all about meeting key players one-on-one before the group convenes. This practice transforms outcomes. Why it works: ◻️ Surfaces objections in a low-risk environment ◻️ Let's you tailor your message to each stakeholder’s priorities ◻️ Builds coalition support before anyone's in the room ◻️ Gives you time to refine your approach based on feedback ◻️ Prevents public disagreements that create lasting friction How to do it effectively: ◻️ Identify 3-5 critical stakeholders (the decision-makers) ◻️ Schedule brief 1:1s at least 48 hours before the meeting ◻️ Present your core idea in their "language" and genuinely ask for input ◻️ Adjust your proposal to address their concerns ◻️ Acknowledge their contributions during the group meeting ◻️ Frame your pitch around company goals so stakeholders see it through that lens This simple practice has saved me countless hours and dramatically improved my implementation success rate. What has saved you countless hours in stakeholder engagement?