Analyzing Audience Feedback on Posts

I analyzed all my LinkedIn posts from the last year that got over 15k impressions. 47 posts. Complete performance data. Views, engagement, comments, and reposts. Some things that surprised me: 1/ Personal vulnerability crushed professional polish. Not even close. My most vulnerable post - sharing my dad's passing and my sister matching into Harvard residency - got 3.41% engagement. My typical "professional advice" posts? 0.4% average. That's 8x higher engagement for being human instead of "professional". The comment-to-view ratio was exceptional too - people actually wanted to connect and share their own stories. 2/ Those "mistake warning" posts I thought were so valuable? Worst performers at 0.19% engagement. You know, the ones that start with "The biggest mistake I see..." or "Don't make this error..." Despite feeling like I was providing real value, people just didn't engage. Turns out nobody wants to be lectured about what they're doing wrong. 3/ My "Is Figma losing dominance?" post hit 303K views but had terrible engagement rates. Massive reach, but people weren't actually engaging with the content. Clickbait gets eyeballs and broad reach beyond your network, but substance gets meaningful conversations. Pick your goal. 4/ Posts where I quoted experts or shared Supra community insights got 40% higher engagement. Specifically, when I mentioned conversations with people like Josh Doody on salary negotiation or Brian Elliott from Slack on team culture. Your opinion alone isn't enough - but your opinion plus a credible source creates LinkedIn gold. 5/ Contrarian takes like "Most PMs are taking the wrong approach..." averaged 0.89% engagement with tons of comments. These posts had 0.16% comment rates, which is huge. People love debating when you challenge conventional wisdom. The key is backing it up with frameworks or data, not just being contrarian for the sake of it. 6/ Framework posts drove strong engagement while personal stories got the most shares. Posts with numbered frameworks and acronyms (like the FAIR framework for PM-engineer collaboration) had massive engagement behavior. But personal stories got people hitting the repost button. Different content serves different purposes. This analysis is a good reminder that I've been playing it too safe trying to sound "professional." LinkedIn doesn't reward corporate speak. It rewards connection. What other patterns are you noticing with your own content?

Struggling to come up with content ideas? You might be missing the most obvious—and powerful—source right in front of you. Imagine knowing exactly what your audience wants to hear from you.. → Before you even write the post. → Before you spend hours brainstorming. → Before you overthink it. Sounds like a magic trick, right? It’s not. This insight is sitting in your own comment section. One of my favorite ways to find my next best-performing post? → I mine the comments. Not just on my posts — but on my competitors' posts too. When someone comments — especially asking a question, sharing a story, or adding insight — they’re telling you exactly: → What they care about → What they’re struggling with → What they want to learn more about And according to LinkedIn’s Content Insights Report: • Posts that directly answer common audience questions get 32% higher engagement • Posts built from real conversations are 45% more likely to be saved • Posts sparked from "comment cues" generate up to 2x more dwell time in the feed Your audience is already giving you the blueprint. You just have to listen. How to turn comments into content gold: Step 1: Look for Patterns → Are people asking similar questions? → Are they curious about how you achieved something? → Are they sharing insights you can build on? Step 2: Create the Post They’re Asking For → Take the conversation spark. → Build a full post expanding on it: context, insight, story, tactical lesson. Step 3: Close the Loop → Tag the original commenter if appropriate. → “𝘏𝘢𝘥 𝘢 𝘧𝘦𝘸 𝘱𝘦𝘰𝘱𝘭𝘦 𝘢𝘴𝘬 𝘢𝘣𝘰𝘶𝘵 [𝘵𝘰𝘱𝘪𝘤], 𝘴𝘰 𝘐 𝘸𝘢𝘯𝘵𝘦𝘥 𝘵𝘰 𝘣𝘳𝘦𝘢𝘬 𝘪𝘵 𝘥𝘰𝘸𝘯 𝘩𝘦𝘳𝘦.” Bonus move: mine comments from your competitors Want an edge most people miss? → Scroll through posts from leaders and peers in your niche. → Watch what 𝘵𝘩𝘦𝘪𝘳 audiences are asking. → Find the gaps—the questions that aren’t being answered. → Be the first to create a clear, value-packed post that solves it. This does two things: ✅ Positions you as the person who 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘭𝘪𝘴𝘵𝘦𝘯𝘴 ✅ Captures attention from an audience already hungry for those answers If you see the same question popping up across multiple posts? That’s not random. It’s a blinking neon sign that 𝘺𝘰𝘶 should own that conversation. When you engage intentionally, your future content starts writing itself. The best creators aren’t reinventing the wheel every day. They’re just paying closer attention to the conversations happening around them. Start mining the gold you’re already sitting on. No guessing. No struggling. Just listening—and showing up.

You aren't utilizing post analytics in the best way. It's time to dive deeper. Every day. I know you struggle in assessing what's working on LinkedIn for you. (Believe me I have been there.) One of the recent LinkedIn updates is their 'Profile Activity' per post. We could earlier track impressions, comments, reactions and reposts. Now we can see what action people took on that particular post. Your Profile activity on a post reveals: 1. Profile viewers from this post 2. Followers gained from this post 3. Who's viewed your profile since this post And this extends to video posts as well. You can view: 1. You can check the video performance (video views, watch time, avg. watch time - like YouTube) 2. Video viewer demographics (Job title, Location, Company.) These are great analytics available right here. (Stop spending $$$ on other tools) I know you have struggled a lot analysing the minute details of every post. Now you get a better idea of what's working and what's not. You can now figure 80% of - 1/ Which is your best and least performing post. 2/ How your post is performing on a daily basis. 3/ Understand if your post is reaching the ICP. 4/ Comparing weekly analytics and iterating. 5/ You becoming a better writer. Why do I post this today? - I have seen too many people struggle with this (including me). - Post analysis always was a task for a majority here. - We are constantly looking at external tools to help us. - LinkedIn is making a lot of changes to support creators. I hope this helps you to analyse your posts better and create phenomenal content. Until later... 🩷 PS: What's your biggest pain point on LinkedIn? Let's see if I can address it.

Here's a 10-minute audience research hack — no surveys, no fancy tools. 1) Export analytics on your highest-intent LinkedIn post. Click the three dots → Export. (Screenshot below.) 2) Open the spreadsheet and skim the Top Demographics tab. Yup — these are the people who engaged with that post! Note the leading job titles, seniority levels, industries, and locations. 3) Fill in the blank for yourself: “My next marketing email is going to [seniority]-level [job title] who typically work in [industry].” Example: “Senior-level founders and marketing directors in advertising.” 4) Let that sentence steer your copy. If you can, mirror the exact words your audience uses in subject lines, headers, CTAs. 5) Watch performance lift because the copy starts with audience reality. Not marketer guesswork. Audience research doesn’t have to begin with long interviews or parsing through survey data. Sometimes the insight is hiding in plain sight, buried in your own replies. 🚀 Bonus move, if you *do* want to use a fancy tool: Drop those bio phrases into SparkToro and see what else your "founders" read, watch, and listen to. Instant channel roadmap. Do you have a quick audience research shortcut? Drop it below. I’ll try it out this week!

I used to think content strategy started with brainstorming. Pick a trending topic. Match it to your ICP. Hope it hits. But then I started listening to real customer conversations. Not just reviews. Comments. Reddit threads. Support chats. Places where your audience says exactly what they feel. That changed everything. Turns out, the highest-performing content doesn’t come from ideation It comes from extraction. Here’s how I now build insight-driven content with Brand24 + ChatGPT: Step 1: Listen & Collect Use Brand24 to create a project around your brand or niche. - Add broad keywords - Track platforms like Reddit, YouTube, App Store, TikTok - Add filters like product terms or emotional keywords You’ll capture raw, emotional, unfiltered audience feedback Step 2: Analyze & Segment Go to the Mentions tab inside Brand24. - Filter by sentiment, date spikes, or source - Identify reach surges and mention volume - Read top mentions and spot recurring themes Group feedback into buckets: product talk, emotional cues, value perceptions Step 3: Extract Content Opportunities Build a Google Doc or Insight Bank. - Copy-paste the most valuable quotes from Brand24 - Categorize them by themes - Optionally export a Brand24 PDF report This doc becomes the raw material for your content engine Step 4: Create Content That Resonates Drop the insights doc into ChatGPT. - Turn real feedback into content copy across formats - Generate posts, landing pages, emails, or blog content You're not creating from scratch, you're remixing real voice Step 5: Distribute, Measure, Loop Back Return to Brand24 to track new mentions. - Monitor sentiment and engagement - Identify feedback loops or new pain points - Keep refining based on what people say next The process gets smarter with every cycle Why this matters now more than ever: Here’s the new truth from Semrush’s latest AI Search study: Quora is the #1 most cited domain in Google AI Overviews. Reddit, Inc. comes second. That means the most referenced content in AI answers isn’t from top-ranking websites it’s from where real conversations happen. So if you’re not building content from real customer voice, you’re missing the most powerful signal source in modern search. In 2025, your edge isn’t speed. It’s signal clarity. Don’t guess what they want. Extract what they already said. Try it once and you’ll never create in isolation again. Using: Brand24 + ChatGPT Grab a 14-day free trial of Brand24: https://lnkd.in/eYAdJRWd ♻️ Repost if your content strategy needs a reality check. Follow me, Madhav Mistry, for more marketing workflows! #brand24partner